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Product Design Management for Agile Practitioners
Rating: 4.5 out of 5(1,744 ratings)
10,551 students

Product Design Management for Agile Practitioners

Application of product design management principles, concepts, tools and techniques in agile product management
Created byTish Chungoora
Last updated 4/2026
English

What you'll learn

  • Become familiar with jargon used in agile product development
  • Master and apply a wealth of tools and techniques to plan the life cycle, strategy and tactics for product realisation
  • Adopt the mindset of a qualified product design engineer for embodying successful software product development in agile
  • Identify opportunities for applying the diligence of product design management to the practice of agile product management

Course content

11 sections47 lectures3h 46m total length
  • Welcome to the course!3:37

    This is the very first lecture in this series where we will go through introductions and define what product design management means.

  • Why aim for product design management rigour?5:23

    In this lecture, we will explain the essence of striving for product design management rigour. We will get to appreciate some of the benefits of the approach when applied to agile product management.

  • Audience, learning outcomes, scope & prerequisites5:28

    In this lesson, we will take time to explain who the audience for the course is. We will also discuss the intended learning outcomes and the scope of the course, i.e. what will be covered as well as what is not relevant. We will also touch on the relevant prerequisites that you need to be aware of.

  • Course structure3:21

    This lecture describes the course roadmap, in other words the structure of the course.

  • Checkpoint: Will this course meet my needs?0:35

    Here, you will find a decision tree diagram that will help you decide whether this course is really what you are after.

  • Product design management rigour

Requirements

  • You should already be familiar with some form of agile methodology, for example, Scrum or Kanban
  • You should be fairly comfortable with terminology used in agile product management, for example, product backlog, user story, minimum viable product, etc.
  • You are expected to have foundational understanding of systems and software development practices
  • You are already aware of the commercial dimension of agile product management, for example, market research, competitor analysis, etc.

Description

Agile gets you moving fast. This course helps you build the right thing, properly.

After years working inside software companies, I noticed a pattern: the teams that consistently shipped great products weren't just doing agile well — they were applying principles that more established engineering disciplines had formalised decades ago. That observation is what this course is built on.

Agile borrows heavily from traditional engineering — lean, Kanban, iterative delivery — but doesn't always inherit the deeper foundations that make those disciplines produce robust, dependable results. Product design management is that missing layer. It is an enterprise philosophy and multi-disciplinary management framework that governs how products are conceived, developed, grown and eventually retired. Bringing its principles into your agile practice is what separates teams that ship fast from teams that ship well.

This course gives you the tools, techniques and mindset to make that shift — practically and immediately.

What you will be able to do after this course:

  • Apply product design management principles directly within an agile product management context

  • Use a structured set of tools and techniques for both strategic and tactical product decisions

  • Think about your products with greater rigour — from conception through to retirement

  • Bridge the gap between agile delivery practices and sound engineering fundamentals

  • Strengthen the way your team or organisation conceives, manages and evolves its products

What the course covers:

The course focuses on a carefully selected set of product design management tools and techniques that are directly applicable to agile product management. Each is explained in terms of its principles, its practical application and how it connects to the realities of working in an agile environment. The emphasis throughout is on applied knowledge — not methodology theory, but the kind of thinking and tooling that makes agile practitioners more effective at the product level.

Who this course is for:

This course is designed for practising agile professionals — product managers, product owners, business analysts, agile project managers and similar roles — who want to bring greater depth and rigour to how they manage products. You should have some prior exposure to agile software development or have worked within an agile business context. No prior knowledge of product design management is required.

What this course is NOT:

  • Not a course in agile methodologies, the agile manifesto, Scrum, Kanban, user story mapping or velocity charts — prior familiarity with these is assumed

  • Not a course in interaction design or user experience design

Who this course is for:

  • Novice agile practitioners, for example, product owners, product managers, business analysts and project managers
  • Technical professionals who want to consolidate their knowledge to add value to software product development and want to have a more holistic view of how to embody solutions, using proper product design management and engineering underpinnings
  • Less technical individuals who work in, for example, marketing and sales and who do not come from a technical background but wishing to gain knowledge of product design management concepts
  • Students from traditional engineering backgrounds wanting to learn about the applied dimension of product design management principles