PPC 101: Intro to Google & Facebook Direct Response Ads

ppc 101 explains how google and facebook direct response ads fix traditional marketing flaws—replacing cpm with engagement focus, reducing ad fatigue and cost, and enabling measurable campaign results.

Discover pay-per-click marketing, paying only for clicks from interested users and measuring profit per call, with Google and Facebook ads driving measurable revenue.

Discover a PPC success story: Facebook direct response ads at 5 cents per click, arbitrage profits per visitor, scaling to nearly 1 million page views daily, selling to Gary Vaynerchuk.

Discover how PPC works and convert google and facebook direct response ad clicks into sales, learn key terms and formulas, and collaborate with a PPC manager to run campaigns.

Explore the potential of PPC through a case study of Zingerman's deli in Ann Arbor, showing PPC profit across industries, and address whether PPC will work for you.

Zingerman's Deli shows how Google AdWords PPC drives mail-order revenue with a seven-to-one return, backed by over $1.5 million in revenue and $500k in gross profit.

The recap shows PPC on Google AdWords can acquire customers for less than they pay, as Zingerman's mail-order proves, with over $500k in 2015–2016, applicable across industries.

Explore the PPC sales funnel, its five lead generation methods, and the three Cs of the funnel, to understand how customers move from awareness to conversion.

Explore the PPC sales funnel across Google and Facebook, detailing the 4 steps from click to lead to sale and the 3 c's: click-through, conversion, and close rates.

Identify the five lead types in direct response ads: e-commerce add-to-cart, phone orders, in-store visits with promo codes, lead generation forms, and newsletters.

outline the ppc sales funnel from view to sale, define ctr, conversion rate, and close rate, and summarize channels: online sales pages, phone calls, promo codes, lead forms, and newsletters.

Discover the basic math behind pay-per-click profits, learning how PPA equals RPA minus CPA, how to minimize CPA, and why UI design matters for direct response ads.

Learn how profit per acquisition (PPA) equals revenue per acquisition (RPA) minus CPA, with Facebook ad costs and revenue per acquisition illustrated to show scalable yearly profit.

Minimize cost per acquisition while boosting profit. Doubling click-through rate, conversion rate, and close rate across the sales funnel can dramatically increase sales and lower cost per acquisition.

Explore return on investment by calculating profit over investment as a percentage. For example, Zingerman's shows 700 percent roi with a $175 profit on a $25 Google Adwords cost.

Recaps profit per acquisition, revenue per acquisition, and cost per acquisition, and explains maximizing click-through rate, conversion rate, and close rate to compare campaign profits.

Review success stories beyond Zingerman's Deli to show how PPC works for diverse businesses, then outline lead types: online sales pages, phone calls, promo codes, and newsletters.

Explore PPC direct response success stories from stroller rentals, Kellogg's rewards, and aerospace distributors, highlighting ROI, conversions, lifetime value, lead forms, promo codes, and newsletters.

Discover five key PPC factors that boost profit, including high lifetime value, high margin with strong revenue per acquisition, unique offerings, heavy Google search demand, and a diverse product mix.

Explore success stories by leads and industries, from online sales pages to newsletters, and learn why PPC campaign managers are essential to driving results.

Discover how a PPC campaign manager lowers acquisition costs and boosts profits by optimizing click-through, conversion, and close rates, while guiding partnership and performance monitoring.

Compare pay-per-click campaign management to a sports team, showing how boosting click-through rate, conversion rate, and close rate lowers acquisition costs and multiplies sales.

In PPC 101, learn the PPC manager's role versus your own, and how to maximize click-through and conversion rates, optimize calls and sales pages, and test ads over 90 days.

Evaluate hiring options for PPC managers—from iReport.com’s low-cost freelancers to Google partners’ vetted experts—and consider self-learning via linda.com.

Track CPC on Google and Facebook, review weekly clicks, leads, and sales, and compare revenue, cost, and profit using the three C's of the funnel and the final Arlyn number.

Dive into a PPC case study featuring Zingerman's Deli, showing a Google ad yielding 7.81x return on ad spend and a $200 purchase profit.

Trace the sales funnel from ad to sale, detailing the click-through, conversion, and close rates. Identify lead types such as sales pages, phone calls, promo codes, and newsletters.

Increase profit per acquisition by balancing revenue per acquisition and costs for acquisition, and optimize click-through rate, conversion rate, and close rate to improve return on investment.

Explore PPC success stories across lead types with examples from retailers, and learn five keys to a profitable PPC: high lifetime value, high margin, uniqueness, heavy search, diverse keywords.

Leverage campaign managers as your head coach to maximize click-through and conversion rates, test ads for 90 days, and optimize your sales pitch to close more leads.