Photoshop & Design For Content Marketing, ads & Social Media

Practice creating a cloudy light scene in Photoshop by duplicating groups, naming layers, and adjusting source light to control shadow size, distance, and depth.

Align each post’s content, design, and call to action toward one clear goal—delivering value, engagement, share, entertainment, or promotion—using examples and save or share tactics.

Identify the functional reasons behind layout choices, from spacing and color contrast to left-to-right alignment, to improve readability and guide the viewer's eye.

Master the half eye technique to identify what users see first, second, and third. Learn to prioritize bold visuals and text contrasts to guide attention and evoke the intended reaction.

Create and apply a unique signature across all content and platforms to build instant brand recognition and drive traffic to your website.

Master creating high quality single posts to prep for carousels. Practice by sourcing a matching image, designing the background, and crafting concise text to avoid information overload via Instagram collections.

Practice composition, layering, and typography in a Photoshop post by adjusting image size, depth, color, icons, and alignment to create cohesive content for social media.

Learn why carousel posts enhance storytelling and engagement on social media. Compare carousel with single images and videos, and apply practical steps through guided practice.

Learn to craft carousel beginnings that grab attention and endings that drive action by aligning visuals, storytelling, and a single call to action with your goals.

Learn to craft compelling stories in carousel posts by dividing messages into short, sequential slides, design for readability, and clear calls to action to engage audiences and boost online sales.

Learn the structure of an Instagram carousel by designing multi-slide layouts in two sizes, naming layers clearly, exporting slides separately, and connecting elements for a cohesive, high-conversion narrative.

Layer shapes with images, apply gradients and color tweaks, and duplicate elements to test red, gray, or black-and-white styles for engaging slides.

Design the third slide by testing background colors and centering elements with shadows. Use selection tools, adjust hue and saturation, and render Michael Jordan in black and white for harmony.

Refine slide composition by adjusting spacing between the two characters, applying shadows, tweaking saturation and exposure, and experimenting with image placement and blur to improve balance.

Design slide four by optimizing image placement and typography, adjust composition with guidelines, layers, masking, shadows, and color tests to create a clear, depth-filled winning-shot scene.

Design slide five of the carousel by planning composition, aligning text and image, and layering backgrounds, gradients, and a basketball element to harmonize color and balance.

Demonstrates creating a Photoshop social media carousel for content marketing on Instagram, emphasizing engaging visuals, a comment-driven call to action, and practical editing steps like brightness, contrast, and saturation.

Learn video editing basics and animated slides for social media ads using Photoshop timeline and Camtasia, while comparing simple tools to more complex options like Adobe After Effects.

Learn how to use Adobe Timeline in Photoshop to animate shapes, text, and layers, create a video timeline with frames, and export the result.

Edit the last slide of the carousel to enhance the call-to-action by animating text and an arrow, adjusting opacity and position, and using frames and timeline effects to drive comments.

Learn to export layered Photoshop elements as separate pngs with transparent backgrounds, import them into Camtasia, and animate text and background for Instagram-ready floating image videos.

Edit a practice video in Camtasia by cutting and splitting clips, setting project frame rate, and adding titles, subtitles, and transitions for social media.

Learn to prep design elements for animation by exporting staged slides as a movie, choosing arrow directions for carousels, and organizing layers for clean exports in Camtasia.

Learn to animate a second slide in Photoshop and Camtasia by exporting slides as JPEG and creating a dynamic pagination with an active red circle.

Animate slide two by exporting edited visuals from Photoshop, then create pagination indicators in Camtasia, turning the active circle on screen with timed pop-ups for a polished workflow.

Animate slides by moving shapes across frames, duplicating layers, and adjusting timing to control when arrows appear. Preview and refine each slide, copying across frames for consistent animation.

Explore a practical carousel animation workflow for instagram, exporting and refining designs by fixing square framing, shadows, and color codes while noting video quality issues.