Online Reputation Management For Independent Hotels
What you'll learn
- Identify the common issues with online reputation management and what they actually mean for your hotel
- Know how a bad customer review can tarnish your hotel's reputation
- Know how to push bad customer reviews out of the curious eyes of potential guests
- What to avoid when managing your online reputation
- Know how to keep your hotel's online reputation spotless
- Know how critical monitoring your hotel's online reputation is...
- Understanding how your prospects shop for hotels online
- Know what questions to ask an online reputation manager before hiring them
Requirements
- Knowledge of what your current online reputation status. Don't worry if you don't know this. I will cover it in this course.
- Decide who will be in charge of managing your hotel's online reputation
- A domain name
- Need a website
- Need an online presence on top social networking sites
- Need amazing photos of your hotel facilities
- Don't worry I'll cover how to setup all of the above
- Make up your mind to take action!!
Description
ATTENTION: Independent Hotel General Managers, Marketing Managers & Owners wanting to build a strong brand image, and develop a solid reputation online…
“You Can’t Afford to Miss These Amazing Secrets That Helped Top Ranked Hotels Revitalize Their Reputation Online”
Even if you think you know what’s being said about your hotel online, you may be surprised at the risk you face by not using these online reputation management techniques…
Did you know that research firm UserCentric recently found that people spend an average of 14.7 seconds skimming through all of the search results on the first page?
Even if your hotel is at the top of the list, your customers may still see a negative review or bad comment about your hotel. Imagine what that could do to your online reputation and your ability to get paying customers through your doors!
What Else Could Tarnish Your Hotel’s Reputation?
It would surprise me if you were able to tell me without a doubt, right now, what people were saying about your hotel online. Sure, you may know your ranking on some of the top review sites, but do you know where the negative comments are?
And more importantly, do you know how to push them out of the curious eyes of potential guests at your hotel? Probably not.
According to a study conducted in 2012 by Google and an independent marketing research company, Ipsos MediaCT, 96% of leisure travellers start their planning with a search online.
Regardless of how spotless your reputation is offline, a traveller is still highly likely to see what people say about your hotel online before they even consider to book their stay.
Not monitoring your online reputation is no longer an option. Smart hotel owners know that they need to manage their reputation to fill their rooms.
“There Are So Many Pages to Monitor, I Couldn’t Possibly Do It!”
You’re right. We’ve heard the same worries from numerous hotel owners when they learned how critical monitoring their online reputation is too. The truth is, search results are constantly changing, and it feels impossible to keep up with everything being talked about your property online.
It feels impossible to monitor your search results every day, AND react to bad reviews.
That’s why so many hotel owners just give up. Smart hotel owners know people are writing reviews about their hotel online now and then, but many just don’t have the time or energy to keep up with it all. These hotel owners believe that…
“Negative Reviews Will Go Away On Their Own As Soon As They Get More Positive Feedback”
Too many hotel owners put the importance of their online reputation to the wayside. They think if they stay focused on asking happy guests for positive reviews, everything will work itself out. They don’t realize that they need to spend time trying to make those negative reviews go away.
While positive reviews may push down negative reviews in some cases, the constant upgrades from Google search engine algorithm have stopped this from happening as easily as it once used to. Now, as more people turn to search engines like Google to find more information about their hotel before booking a trip, negative reviews seem to have a far greater impact on the overall success of a hotel.
Something that’s surprising for many hotel owners is how many people use more than one device to book their stay. Google found that 90% of users move sequentially from one screen or device to the other when accomplishing tasks like booking travel. This increases the chance of people seeing those negative reviews while they search for your hotel!
And as you know, this puts your hotel at a greater risk of losing customers because of just one bad review!
“But Anyone Can Say Anything Online These Days!”
That’s certainly true!
With your hotel’s reputation in the hands of just about anyone (even people that may never have stayed in your hotel) it can seem impossible to manage customer impulses, and digital reviews. It may feel like you’re trying to wrangle in herds of people who you have no control over.
Fortunately, it doesn’t have to be that hard – or time consuming. There’s a better way to avoid getting bad reviews online, and an easier way to make positive reviews stand out more. By knowing what is being said about your hotel online, and how to respond to a bad review, your online reputation management becomes a lot more effective. In turn, you increase your REVPAR, while also helping your hotel to rank higher in the search engine results.
When you have a clear breakdown of the steps that you must take to ensure your online reputation remains intact, managing your online reputation becomes easy and efficient.
You’ll get those exact steps broken down in an easy to follow format when you sign up for my training TODAY!
Introducing Online Reputation Management For Independent Hotels!
Where you’ll learn...
How to Turn Your Online Reputation Into One Big Raving Review.
This isn’t your run of the mill online reputation management training. We’ve seen those, and agree. You can’t get the information you need to really know how to manage what’s being said online. When you’re trying to grow your hotel business, you need straightforward, easy to understand training that gets the job done fast!
Inside this training, you’ll get a step-by-step plan that is easy to follow, and easy to implement. As you begin the process, it’ll become instantly clear that online reputation management isn’t as burdensome as you may have thought.
Instead, you will have the tools you need to be confident and proud of your online reputation, knowing that when prospective guests search for you, they’ll be happy with what they find.
Here’s What You’ll Learn In Our Step By Step Training:
Module One – Common Issues With Online Reputation Management
Module Two – The Beginning Steps to Managing Your Reputation Online
Module Three – Easy Steps to Keeping Your Online Reputation Spotless
Module Four – What to Avoid When Managing Your Online Reputation
I am also Including – 3 Free Bonus Reports to Answer Your Top Questions About Online Reputation Management.
Get unique access to some of our most requested reports as a bonus!
When you grab this training, you’ll get access to:
Top 10 Questions and Answers about Online Reputation Management
Top 10 Questions and Answers about Customer Reviews
Top 10 Questions and Answers about Fixing a Negative Online Reputation
There’s a lot that goes into online reputation management, but that doesn’t mean it has to be difficult. As you can see, broken down in step-by-step pieces, you can get the tools and strategies necessary to improve your reputation online, and continue to ensure your hotel puts its best foot forward when potential guests do a search.
Start Revitalizing Your Hotel’s Online Reputation Today!
In this comprehensive training, you will receive step-by-step videos, PDF reports, plus worksheets to help you get started on the right foot. Before you know it, your online reputation will be clean of negative remarks, giving the travellers looking for a hotel in your area a raving review of what you have to offer.
In addition to looking great online, you’ll also uphold a strong position in search engine results. In today’s world, that’s a critical component to any business’s success.
You really have nothing to lose and only more business to gain when you snatch up your copy of this step-by-step training.
Don’t hesitate to put your hotel’s best image into the spotlight and start getting more customers through your doors.
Online reputation management is simply one of the best ways that can help you increase your REVPAR and stay ahead of your competition!
Don’t forget – your hotel’s position on search engine results is critical! Just by managing and improving your reputation online, you can also bump up your hotel to the top of search engine results giving you an added bonus to this effective strategy.
Why let the competition steal those spots from you? Grab your copy of “How to Turn Your Hotel Online Reputation Into One Big Raving Review” and start putting these steps to work for your hotel today!
Who this course is for:
- This course is for Independent Hotel Owners, General Managers and Marketing Managers
- This course is for hotel businesses that want to have a better understanding on how to manage their hotel's online reputation.
- This course is for hotel businesses that want to discover their current online reputation status
- This course is newbie friendly!
- This course is for hotel businesses that currently have bad reviews online
- This course is for hotel businesses that want to know how best to respond to negative reviews
- This course is for hotel businesses that want to know how to outsource their ORM tasks
- This course is for hotel businesses that want to increase their REVPAR!
- This is NOT a Search engine optimization(SEO) training.
- This is NOT a Website designing or development training
- This course is FOCUSED on useful ORM STRATEGIES that will improve your current online reputation.
Course content
- Preview05:01
Instructor
![Judith Kwentoh PCQI](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.2 Instructor Rating
- 8 Reviews
- 66 Students
- 1 Course
Judith Kwentoh is a Mother, Wife, Digital Marketing Consultant, Author, Business Coach and also an Accredited Practitioner at the Chartered Institute of Quality. She has an extensive knowledge on how businesses can position themselves properly in the market place to become a recognised leader in their niche. She is also a member of the governing body her kids school.
But all these did not happen over night!
Judith studied Biomedical Material Sciences and Engineering at Queen Mary University of London and graduated in 2003. She also got married right after that and started her family. Due to this big change in her life she decided to leave her Engineering career and take care of her kids at home. While enjoying her life as a stay at home mum she felt this wasn't enough, she felt there was more to life than this. She wanted more. In her search for change she feel in love with social networking sites - Facebook and Twitter to be exact; and that's when her love for social networking began.
Then in 2008 her husband suggested she should turn her love for social networking into a business and that is when Social2MS was born!
She started offering social media marketing services to clients and was loving every second! But she knew she could even do more!
Then her husband who is an Internet Marketing Expert himself bought her Kate Buck's - "How to become a social media manager" training; to help her improve her business.
This took her business to another level!! Her income tripled! She now understood how to create different packages to suit the needs of her different clients. She also got the chance to work in various niches.
She has been blessed to work and help so many businesses but knew deep within her she could do more, she could really support her clients and prospects better. So she went on to further her education. In 2011 she registered at David Hutchins International Quality College to study Quality Management. She did not stop there, she also became a member of the Institute of Quality Management, where she even got accredited as a Practitioner!
This took Judith to a different level in business. She also went on to be one of the featured speakers at the largest business startup event in the UK - Business Start Up event 2012.
Her love for speaking begun. She discovered that she loves guiding her clients not just offering a service. She noticed she loved answering their questions. She enjoyed the challenge. Also noticed that entrepreneurs like herself struggled in some areas she'd excelled in. So she thought why not teach them, why not show them what to do, why not use her experience and show them the pitfalls in business, in marketing and use her experience and even her Quality management knowledge to create teaching materials. This was when Digital Success Blueprint was born!
Judith and her husband are co-owners of DigitalSuccessBlueprint. So they combined their skills together to coach and even offer "Done For You" packages.
It did not stop there...
Judith and her husband went on to start offering their specialised digital marketing services and coaching Hotel Business Owners! at HotelsDigitalMarketing.
They even went on to launch their book on Kindle called Social media marketing tips for hotels.
Judith loves working with entrepreneurs like herself, even other coaches and consultants.
She has gone on to create multiple coaching packages for Hotel businesses, Entrepreneurs, Coaches and Consultants! Where she educates her clients on how to develop & manage their sales funnels, create products, run profitable product launches and put together customer relationship processes. She also shows them how to assess customer requirements, set quality standards, monitor performance in their business and much more.