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Online promotion
1,089 students
Online promotion
Musicam marketing and branding, Social Media, Supportive tools and Web analytics
Created bySoundBeatsTime Project
Last updated 8/2023
English
What you'll learn
- Understand the concept of marketing
- Indetify and manage the communication styles in the work
- Create a brand
- Elaborate a webpage
- Understand the bascis of social media
- Elaborate a content plan
- Understand 4 music specialized apps
- Understand SEO and SEM
- Get acquianted with going live tools
- Understand web analytics
- Get acquianted with crowdfunding
Explore related topics
Course content
5 sections • 50 lectures • 1h 42m total length
Requirements
- No previous knowledge or expertise in online promotion needed. You will learn the basics of how to do all these
- A computer/notebook to note down the answers from the exercises
Description
The new era is requiring the presence more often in the digital world. We spend an important amount of time online for information, shopping, entertainment or work, but many of us, especially youngsters, are not prepared yet to fully take advantage of what the internet and technology is offering in terms of monetization.
It was identified the need of using social media platforms as a paradox not for socializing, but for promoting our creations or business. The essential aspect here is that although the need is high as a lot of businesses are moving online, not many entrepreneurs know how to use the social networks in their advantage. Having a website/platform/ e-shop nowadays is important but knowing how to populate your web to attract costumers is as important as having it.
We're happy and proud to announce the launch of our "Online promotion" MOOC. The course is destined for beginners that want to learn about online promotion and marketing, and is presented via videos, exercises and quizzes.
On top of that, you have the chance to follow the course in English, Romanian and Italian, and you can easily download the manual accompanying the course.
If you ask yourself what are the main topics of the course, here they are:
What is marketing?
The communication in our work
Branding creation
Web Design
Social Media
Content planning
Specialized applications
SEO/SEM
Going live
Web analytics
Crowdfunding
Four common mistakes in digital marketing
The course will increase the knowledge of the learners and will give them the possibility that once finished the course to be able to understand fully the basics of online promotion and have all the plannings ready in case of taking the decision to go on this path.
We hope you enjoy learning and we're looking forward to having you as a student in the other courses we offer too!
This project was funded through the Erasmus+ programme, within the SoundBeatsTime project.
Who this course is for:
- Beginners in online promotion
- Potential marketers or workers that want to learn more about this topic