Online Course Creation: Built To Sell Online Courses

We are diving in! Find out what’s in demand and what people are paying for, how competitive the marketplace is, potential revenue you can expect, keywords you should use and much more

Amazon is an amazing tool for researching the demand for almost any topic! Here we’ll explore some keywords and get course title and content ideas!

There are many paid and free tools that will help you with your keyword research, but you are about to learn my go to essentials. From there, depending on what information you pull, you may want to go even deeper, but the free 3 I’m about to share, should be sufficient for what you need to determine your main keywords and topics you may want to cover based on them. This lessons covers the first tool.

Learn about an amazing free tool to use to discover the top keyword questions people are asking in your industry. Use this information when designing your blog posts, social media content and even the course topics you will be covering!

Learn about semantic keywords and how and why you should use them. You will also see what keywords your competitors are using:)

Google Analytics is another wonderful tool offered by Google, that you should use not only for your course marketing, but for any other marketing you do as well! I use it mostly to track where traffic coming into a website is coming in from - to learn which marketing strategies are and aren’t working. There are many other uses as well, such as being able to read the demographics of your website visitors, or seeing which pages on your site are most visited.

There are many online tools to help you track your marketing efforts, and Google offers one at no charge to you. Best of all, it works directly with Google Analytics. Explore how to use this tool and the reasons why you will want to try it. Also learn about branded URLs.

Exploring (aka spying) on what your top competition is doing can give you insight into strategies you should be using. You will discover what they are saying on their ads and other things they are doing to get students to their courses! Spy tool #1 explores a tool that will give you all kinds of traffic information on your competitors!

Would you like to see if your competitor’s are using Facebook ads and what their ads say and look like? Well you can, using spy tool #2!

Spy tool #3 explores your competition’s hottest trending content.

Spy tool #4 is a super powerful tool you will want to use in all your marketing! It will let you see the demographics and interests of those following your top competitors:)

Imagine knowing about your ideal customer in detail: their age range, their top interests, where they live, etc. If you understand them more fully, you will know how to peak their interest through your content and offers = essentially, you will start to understand how to best sell to them☺

This lesson is not to be missed! Learn some specific things you can do to start building anticipation and excitement for your course, even before your course is released!

Facebook Messenger Bots: One great way to spread the news about your course is through Facebook messenger. Messenger messages are read, on average over 80-90% of the time vs, less than 20% on emails.

Quora and Facebook are both examples of places you can go to start building your online reputation and niche authority. Let’s explore how to best use them!

You made it to the end of this course! Thank you so much for having joined me here. I wish you a ton of success and can't wait to see your courses live on Udemy!

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A couple of additional resources for you!