1+1 = Podcast: A Simple Formula for Podcasting Success
4.5 (144 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
649 students enrolled

1+1 = Podcast: A Simple Formula for Podcasting Success

Everything you need to know to start recording, publishing and growing your very own podcast.
4.5 (144 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
649 students enrolled
Last updated 10/2019
English [Auto]
Current price: $55.99 Original price: $79.99 Discount: 30% off
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This course includes
  • 2.5 hours on-demand video
  • 6 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You will learn everything you need to know to start, publish, promote and even monetize a podcast.
  • No experience necessary
  • Students should have a passion for their topic and a desire to share their story
  • I teach this course using Audacity on a Windows platform; however, Audacity is equally as FREE and easy to use on a Mac. We will download Audacity during the course.

Start your podcast with minimal upfront investment and distribute it to several high profile podcast directories including iTunes, Spotify, Google Play, Stitcher and many more.

Includes multiple resources to successfully plan and launch your podcast with unique and experienced instructions! If there is a mistake, I’ve made it and I’ve learned from it. I share my real world experience with you, so you can avoid the same issues.

If you are looking for an easy to follow podcasting solution 1+1 = Podcast is everything you need to know to start recording and publishing your very own podcast.

Topics Include:

  • Definition of a podcast?

  • 6 Reasons to have a podcast

  • 5 Common podcasting mistakes

  • Gear, Gear, Gear: An introduction to podcasting equipment

  • Proper previous planning prevents poor podcast performance

  • Podcast recording

  • Podcast editing

  • Publish your podcast to iTunes and more!

  • 11 Ways to promote your podcast

  • 7 Ways to monetize your podcast

  • Wrap up and review

  • So much more!

Learn from someone who is not only an experienced podcast producer and host, but someone that is actively involved in the podcast community on a daily basis. As a moderator for the largest podcasting group online and the largest multi-day conference of the same name, Larry has had the opportunity to work with, learn from and trade ideas with some of the legends of podcasting. Larry’s own show has been in the top 10 on the iTunes business charts, taking the top spot more than once, featured as What’s Hot and even cracked the iTunes top 200 overall.

BONUS: As a bonus, Larry has included multiple downloadable email templates for guest requests, episode go live announcement, sponsorship pitch and more!

By the end of this course, you will have the skills to go from absolute beginner to being able to make an educated decision with all aspects of podcasting from microphones to software to media hosts.

For a no frills, unique and fun approach to podcasting, enroll in this course today! I’ll be anxiously waiting to hear your first episode!!

Who this course is for:
  • Anyone that wants to start a podcast to deliver their personal message or brand
  • Anyone that is new to podcasting and needs to cut through all of the noise and start their own show
  • Anyone that own a business and wants to provide additional value to their clients through a podcast, but are too busy to listen to, or watch hours and hours of instructional content
  • Anyone that has watched other videos or read other articles that did little more than confuse you when you need a straight answer on how to get started podcasting
  • Anyone that needs to communicate with followers in a social media community or group
Course content
Expand all 26 lectures 02:21:36
+ Overview
4 lectures 31:54

Whether you’ve been thinking about starting your own podcast and don’t know where to start or you already have a podcast and want to know how to streamline the process, this course will help you simplify the process and give you everything you need to thrive with your own show!

This course will walk you through everything you need to know to start your podcast and get it published on multiple platforms, from iTunes, to Google Play, Spotify and even iHeart Radio. You’ll walk away from this course with all the tools you need need to have a successful podcast in the shortest amount of time.

Preview 06:48

A podcast has a very defined format, but various other types of media can serve the same purpose...deliver your message to your audience in a clear and concise manner.  This chapter will introduce you to a variety of ways audiences consume content. Understanding each of these methods, will help you figure out the right method to reach your desired audience.

Preview 07:45

If you have been debating whether or not a podcast is something that is right for you, then this chapter will present 6 reasons to have a podcast and how you could benefit from each.  Whether it's to provide additional value to your clients or to get your brand additional exposure, we take a closer look at these and more.

Six Reasons to have a Podcast

Learn 5 common podcasting mistakes that many new podcast hosts tend to overlook.  Most of these are industry established best practices, but they all need to be taken into consideration.  If ignored, any one of these could sabotage a new show’s success before it has a chance to really get going. 

Five Common Podcasting Mistakes
+ Podcasting Equipment
3 lectures 20:32

You don’t need high end equipment or a professional recording studio to start podcasting. In this video learn how to start podcasting on any budget.

Podcast Equipment Overview

In this video you’ll learn about the different types of microphones you can use to record high quality audio and which one is the right one for you.

Podcast Microphones

Aside from a microphone, here you will learn about other awesome equipment that you can use to create a high quality podcast.

Additional Podcast Equipment
+ Planning and Preparation
7 lectures 25:08

Having a solid plan of action before you start your podcast is going to ensure your success in the long run. In this video you’ll learn about the 7 P’s of podcasting that you can use to empower yourself and be ahead of the performance-curve when you launch your podcast.

Planning your Podcast

Even if you setup your recording in the most quiet environment, there are other sounds and noises that could show up in your recording. In this lesson you’ll learn about some physical ways to have sound quality without breaking the bank.

Recording Environment

In this lesson we will discuss how royalty free music can enhance your introduction and the closing of your show.  We talk about resources for free and inexpensive music that you can use without being concerned of copyright infringement.

Intro and Outro with Royalty Free Music
Hyperlinks to Royalty Free Music Sites

Having a guest on your podcast can be a great way to provide back and forth conversation, establish credibility and add value by featuring a knowledgeable expert to discuss that episode’s topic.

But, finding qualified guests can be a challenge if you don’t know where to look. This chapter will outline a number of proven methods of finding, contacting and booking interesting and insightful guests that your audience can learn and grow from.

Finding your Perfect Guest
Sample Guest Invitation Email

Here you will find the hyperlinks to the application of your choice for connecting with your guests.

Hyperlinks for Connecting with your Guests
+ Recording a Podcast
4 lectures 31:21

Follow the links in this chapter to download your desktop recording software, Audacity.  Don't forget to install the LAME Encoder as well.  You'll need this to export your podcast to the required mp3 format.

Hyperlinks to Download Recording Software

In this chapter, we cover a variety of configurations that you can use to connect your equipment and begin recording your podcast.

Connecting your Equipment

For this chapter, you will want to have Audacity and the LAME encoder installed.  We will go through every step of the recording process from creating a new recording to importing existing tracks as well as exporting your new recording to an mp3.

Recording your Podcast

In this lesson, we’re going to cover the basics of editing your podcast. As with any technical process, you can make it as complex, or as simple as you like. But, the goal here is to keep it as 1+1 Simple as possible.

Editing your Podcast
+ Publish, Promote and Profit!
7 lectures 30:00

Before we start discussing your media host, we need to brand your podcast, or at least provide it with a recognizable logo. To do that you will need to either create, or have someone create cover art for your show. Remember, you’re starting this podcast from a place of relative obscurity, so you’re going to want to put some thought into your cover.

Podcast Cover Art

What is an RSS Feed, where do you find it and what is it for?  The first step in creating your RSS feed is to decide on a media host. Although your podcast is normally uploaded to your media host as an mp3, you can usually store a number of other file types as well.

Selecting a Media Host
Hyperlinks to Media Hosts

When you submit your podcast to iTunes, the first thing you will need to do is select the iTunes Categories where you want your podcast to appear.  Selecting the right category for your show could be the difference between obscurity and breaking in to the charts.

Publish your Podcast to iTunes and other Directories

iTunes is not the only podcast directory where you should publish your podcast.  You can use the hyperlinks included in this document to access each of the podcast directories.

Hyperlink to Podcast Directories

Now that we have a podcast, we’re going to want someone to listen. Let’s face it, mom, dad, your spouse and friends are only going to listen for an episode or two, so we need to figure out a way to dig ourselves out of obscurity and secure some true fans.

11 Ways to Promote your Podcast

Monetization is one of those topics where everyone has an opinion. Some insist their podcast brings in a significant revenue stream, allowing them to quit their day jobs and become a podcasting professional. Others, may see enough income to have a lucrative side hustle and others still - may run their shows for indirect revenue or no revenue at all.

7 Ways to Monetizing your Podcast
+ Wrap up and Review
1 lecture 02:40

Congratulations!! We made it all the way to the end of the course!

Now that you have a live podcast, you can see how easy it is. 1+1=Podcast really is the equation for podcasting success.

Wrap up and Review