Nonprofit Marketing Mastery

Welcome to our first look at nonprofit marketing! In our work together on this topic, you’ll get a fresh perspective on how marketing can be a significant lever for rallying supporters and clients around your mission.

We’ll begin our learning with a consideration of what marketing is and why it matters. We’ll link this to the several marketing frameworks and concepts, and look closely at several skills to support your planning work.

We’ll wrap up our learning with a look at the hallmarks of effective marketing, and how we can measure our marketing efforts in several ways to ensure we’re making the best investment of time and resources..

Let’s jump in!

*Note that a transcript of all audio is available for download on the lessons to come, as well as an audio-only version of the lessons. You can always turn on closed-captions on the video player settings above.

In this lesson, we'll jump in on an overview of what nonprofit marketing is and what it looks like in your non-profit.

Be sure to download the transcript to begin building your reference library, and also feel free to use the audio-only download below for on-the-go learning.

Now that you have some basics about nonprofit marketing, let's take a look at why it matters.

Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.

In this lesson, we'll look at the five skills needed to enhance our nonprofit marketing abilities. Remember: skills can be learned, practiced, and developed over time, so if you feel that you have a little (or a lot of!) room for improvement, know that you're on the right track!

Be sure to download the transcript to begin building your reference library, and also feel free to use the audio-only download below for on-the-go learning.

In this lesson, we'll bring together our learning on what effective nonprofit marketing looks like, and how can we measure it.

Be sure to download the transcript to add to your reference library, and also feel free to use the audio-only download below for on-the-go learning.

In our nonprofits, though, measuring marketing effectiveness can be a bit more complex. In this lesson, we'll explore three ways to assess marketing effectiveness.

Remember, you can download the audio and transcript for this video below, and can also turn closed captions on and off for your convenience.

Welcome to our silver series on nonprofit marketing! In these lessons we will build on the foundational concepts we introduced in our bronze lessons. We’ll now turn our attention to how we can put these concepts into practice!

We’ll begin by looking at how to get started building a marketing strategy, including the importance of embedding your planning efforts across the nonprofit. You’ll learn about a range of tools and supports that you can use to measure the effectiveness of your marketing work. We’ll wrap up our work here in reflection on how to create goals for yourself and your organization to build out your marketing abilities further.

Let’s now turn to our first silver lesson, “Building a Marketing Strategy.”

*Remember that a transcript of all audio is available for download below on the lessons below, and you can always turn on closed-captions on the video settings above.

Let’s start with how to build a marketing strategy and go beyond the focused skill-building we talked about in our bronze lessons. We’ll look at more deeply exploring your motives for improvement, managing innovation, and understanding others.

Be sure to download the transcript to review your learning.

Now that we have a little bit of foundation in your marketing efforts, let's think about how we can apply this to your organization.

Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.

In this lesson, we'll look at how to put marketing efforts into practice with a look at how to build and enhance it in your nonprofit.

Be sure to download the transcript to review your learning.

In our consideration of how to build up your own capacity in developing and supporting effective marketing at your nonprofit, we’re going to consider the principles behind goal-setting.

Be sure to download the transcript to review your learning.

Setting goals to improve your nonprofit’s overall marketing strategies looks and feels different than setting goals as an individual.

Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.

Welcome to our final series on marketing! In our work together on this topic, we’ve explored the many ways that marketing can rally supporters and clients around your mission.

In the gold badge, we’ll explore some of the motivational aspects that connect to your own and your team’s marketing ability. We’ll then review all that we’ve learned in this lesson.

As we do with each Merit topic, you’ll conclude your learning with the opportunity to complete a personal learning plan. In this, you’ll consider all that you’ve learned and how you’d like to apply it in your current role and your further career plans.

Let’s now turn to our first gold lesson, “Getting Motivated About Marketing.”

*Note that a transcript of all audio is available for download on the lessons to come, as well as an audio-only version of the lessons. You can always turn on closed-captions on the video player settings above.

In this lesson, we'll look at how motivation can be supported in building marketing efforts in your organization.

Be sure to download the transcript to not only review your learning but also to see the research references used in this lesson.

In this lesson, we're going to discuss how we can inspire others to get personally motivated about nonprofit marketing efforts, especially those who may be resistant.

Remember, you can download the transcript for this video below, and can also turn closed captions on and off for your convenience.

In this final teaching lesson on marketing, we're bringing together all our learning into a capstone video on how we can grow from everything we've covered thus far!

Be sure to download the transcript to not only review your learning but also to see the research references used in this lesson.