
Get an overview about the 5 different aspects you need to consider when negotiating for the best price.
Timing is everything. Learn here, when to best talk about money in your negotiations.
Having these 3 numbers prepared gets you off to a strong start and keeps you focused during the negotiation.
Making the first offer can be very powerful. Learn here why and when you should best make use of this strategy.
There is a fine line between an 'optimistic' and an 'outrageous' first offer. Learn where it lies exactly to help you maximize your outcome!
Giving away little while making the other side feel great about the deal? Here is how this works!
What I find fair is not necessarily what you find fair. How the subjective perception of fairness can influence your negotiation dynamics.
There is no "objectively good deal". You alone manage how satisfied the other side will walk out. And it has nothing to do with how much you give them!
Frames are arbitrary reference points that we use without even thinking of them, and our subconsciousness picks them up and draws a certain understanding out of them. As a master negotiator, you can use them consciously - knowing that they can sway the perception and reaction of the other side on what you have to say or offer.
Throughout any negotiation, we are constantly exposed to cognitive barriers, biases as we call them. Biases are shortcuts that our brain takes when making decisions. Learn how to understand and use them in this chapter.
Different people will see different things when presented the SAME information. This lecture will help you understand how our experiences and background deeply influence the negotiation dynamics.
Let's do some interesting exercises to show why negotiations might sometimes be influenced by the "overconfidence effect", a bias towards your own accuracy.
We all have certain values and beliefs that are deeply ingrained in our culture, our environment, how we grew up and what all we have experienced in life. These values and beliefs are a matter of the heart, they have nothing to do with rationality. They are sacred, they are not negotiable. Or are they?
Be this for a new car, your employment contract or a huge sales deal, negotiations for money, no matter how big or small, have a special dynamic that is governed by the laws of psychology and strategy.
This course gives you a deep dive into the proven science of bargaining strategy and immediately applicable lessons in human psychology and decision-making that will change your negotiation approach forever.
Over the course of 17 video lessons, filled with examples and insights, you will first discover how universal the dynamics of bargaining are and how they will help you in small and big situations throughout all your future negotiations because you now know:
how and when to make an opening offer (and when better not to),
what it means to "anchor" the other side (and how to avoid this from happening to you),
how to make concessions that leave you with good value but make the other side happy,
how to push exactly to where the other side is likely to have their limit,
in short: How to always get the best deal for yourself when you are bargaining for money.
Equipped with this powerful knowledge, you will then dive deeper into the aspects of human psychology that influence you (and them!) in this dealmaking. You can use this expert knowledge in your negotiations to know exactly how:
decision shortcuts influence your negotiation outcome,
the satisfaction of the other side is actually little dependent on what they get from you,
how you 'frame' (ie formulate) an offer will have a direct impact on whether they will accept it.
This course is filled with practical examples and little experiments that will give you an insight into your actions and psychology. It is rounded off by 12 quiz questions that you can use to check your understanding of the content.
[This course is about competitive negotiation skills, aka bargaining. It complements my other course "Negotiation Secrets for Master Negotiators" which is about collaborative negotiation, aka win-win. Most times, you will need to combine both skills in your daily negotiations.]