Moves Management 101: A Major Gifts Fundraising System

Major gift fundraising shouldn't feel like chasing relationships in the dark. If you're losing track of donor conversations, unsure when to make the ask, or struggling to build a consistent major gifts pipeline — this course gives you the system to fix all of it.

Major gift fundraising is one of the highest-impact activities a nonprofit can invest in. It's also one of the most common sources of stress for fundraisers at every level — not because it's impossible, but because most organizations are doing it without a repeatable process.

Moves Management changes that.

In this course, you'll learn the step-by-step Moves Management framework used by high-performing development professionals to track, cultivate, and close major gifts — without the chaos of sticky notes, mental checklists, or dropped conversations.

What You'll Learn:

• What Moves Management is and why it's the gold standard for building a scalable major gifts program

• How to identify and qualify major gift prospects from within your existing donor base

• The specific "moves" and "tasks" that drive donor relationships from first contact to closed gift — and how to track each stage with confidence

• How to know exactly when a donor is ready for an ask — and how to structure that conversation

• How to build a major gifts pipeline that gives you clarity on where every relationship stands at any given moment

• How to implement Moves Management whether you're a one-person development office or part of a larger team

This Course Is For You If:

• You're new to major gift fundraising and want to start with the right foundation

• You've been fundraising for a while but your major gifts process feels informal, inconsistent, or scattered

• You're responsible for major gifts at a small or mid-size nonprofit and need a system that actually works

• You want to raise more — without simply working more hours

What's Included:

Comprehensive Moves Management Guide — A complete reference document outlining every move and task in the cultivation cycle, so you always know what comes next

Step-by-Step Framework — A clear, repeatable process you can implement with your donor portfolio immediately after the course

Practical Application — Real-world context for each stage, so this doesn't just live in theory — it lives in your work

Your Instructor

This course is taught by Alison Clare Baldree, a Certified Fundraising Executive (CFRE) with more than 15 years of nonprofit fundraising experience.

Over her career, Alison has helped nonprofits raise millions of dollars and build the internal development systems needed to sustain that growth. Since 2019, she has been teaching nonprofit leaders and fundraisers how to raise more — with more confidence, more clarity, and less overwhelm.

Her approach is practical, grounded in real-world experience, and built for people doing meaningful work who need tools that actually fit their day-to-day reality.

Enroll in Moves Management 101 today and finally bring structure, clarity, and confidence to your major gift fundraising.