MMM Masterclass - Facebook Robyn Tutorial for Marketing
What you'll learn
- What is Facebook Robyn and how it can help your Marketing Analytics
- How to setup Facebook Robyn and coding environment - Marketing Mix Modeling Library
- Definitive guide to model Facebook Robyn from A to Z
- Analyzing Facebook Robyn One-Pager output models
- Maximize ROI with Facebook Robyn Budget Allocator
- Refresh Facebook Robyn Model with new data
- Coding in R
How much should I spend on each channel to Maximize conversions?
Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.
This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.
The course has been designed to be extremely practical
in this course you will learn to use Facebook Robyn and:
- Create a predictive model
- Discover Saturation points on each channel
- Measure the effect over time of your marketing investments
- Distribute advertising budget to maximize Conversions
Every business can use it for free.
It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.
For this reason, we created a Course on Udemy with tutorials on:
- What is Facebook Robyn
- How to Set it up
- How to run it
- How to understand insights and deduct decisions.
This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.
In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.
This course will need programming skills using R and a basic statistics understanding in order to get the best value.
I'm super happy to promote it here, hope you can get the most value from this course.
Don't hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.
Who this course is for:
- Growth Engineers
- Data Scientist in the marketing field
- Data Analytics
Thank you for taking your time to read my Bio.
I am the founder of Cassandra and Hybrida
Cassandra is a Saas that uses AI to predict how much to spend on each marketing channel to maximize ROI
A technological service that allows you to have control over all your data under a single dashboard, and thanks to AI you can unlock predictive information on the allocation of the investment to maximize the return.
The first customers who apply Cassandra have obtained a 29% increase in profit in the first 3 months of activity.
Hybrida: is a growth agency for Direct to Consumer Brands.
Thanks to a Data Driven method of continuous experimentation, and the use of Cassandra we have contributed to the growth of:
- Bialetti Peru: 2x Turnover compared to 2020
- Glimmed: from 2500 € / month to 40.000 € / month
- Ecom luxury clothing: from € 0 to € 25,000 / month
- SkinCare brand on Amazon: from € 0 to € 100,000 / month
- eComm wallets: from 0 to 36,000 € / month
- Discoclock: + 27% on turnover
- Aurora Fellows: from a CAC of € 50 to € 6 in a month
// Since 2016 I have been involved in online marketing.
// In 2018 I became the marketing manager of some events of Elettra Lamborghini, Alberto Urso, Cristina D'Avena, Guinness World Record, bringing to these twenty more than 30 thousand people.
// In 2019 I launch my first product in the e-cigarette industry achieving an MRR of 10k after 3 months of launch.
// In 2019 Fondo Hybrida, the growth agency for D2C Brands, which in a year and a half manages to grow up to 10 people
// In April 2021, after the arrival of IOS 14, advertising changed and I started the search for a solution by discovering the Marketing Mix Modeling
// In September 2021 I learn to program in Python and create the first machine learning models for marketing
// In November 2021 together with 2 of my colleagues we develop the first AI platform for the optimization of advertising investments that we call Cassandra
// In January 2022 I create the first free Masterclass to learn how to do Marketing Mix Modeling with excel - (Find the post with the link above) -
I am a pragmatic person straight to the point.
I believe everything shown.
If you have come this far, I thank you from my heart, I hope it was a pleasant read