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MMM Masterclass - Facebook Robyn Tutorial for Marketing
Rating: 4.1 out of 5(137 ratings)
994 students

MMM Masterclass - Facebook Robyn Tutorial for Marketing

Marketing Mix Modeling Analytics to supercharge your analysis in a cookie-less world
Created byGabriele Franco
Last updated 12/2022
English

What you'll learn

  • What is Facebook Robyn and how it can help your Marketing Analytics
  • How to setup Facebook Robyn and coding environment - Marketing Mix Modeling Library
  • Definitive guide to model Facebook Robyn from A to Z
  • Analyzing Facebook Robyn One-Pager output models
  • Maximize ROI with Facebook Robyn Budget Allocator
  • Refresh Facebook Robyn Model with new data
  • Supercharge Facebook Robyn's outputs with Additional Plots
  • Calibrate Facebook Robyn's Models for Best Results
  • Facebook Robyn with Real World Data

Course content

1 section • 9 lectures • 4h 7m total length

  • What is Facebook Robyn?30:33

    There are many tools and libraries in the Marketing Mix Modeling world.

    Robyn, developed by Facebook Data Science Team, is among the best and most complete ones.

    It's completely Open Source (code available on GitHub) and automatically integrates tools like Prophet and Nevergrad.

    In addition to that, Facebook Robyn provides a Budget Allocator functionality as well as the possibility to refresh the already trained model with new data.

    Link to the presentation shown in the video: https://docs.google.com/presentation/...

    Video structure

    0:00 Introduction to the course

    1:48 What are Marketing Mix Models (MMM)

    4:36 MMM vs MTA

    7:56 Common problems with Marketing Mix Modeling

    9:35 What is Facebook Robyn?

    10:55 How does Facebook Robyn work?

    25:37 Alternatives to Facebook Robyn

    27:56 Next episodes and Useful links



    FIND US ON:

    Robyn Modeling Service: https://bit.ly/3C0YEfT

    Cassandra Marketing Mix Modeling software: https://cassandra.app

    Linkedin: https://www.linkedin.com/in/gabriele-...

  • How to setup Facebook Robyn14:04

    Facebook Robyn is an open source Marketing Mix Modeling (MMM) library built in R (programming language).

    In this video we are going to see how to install and setup all the environment need to make Facebook Robyn work by installing:

    - R

    - RStudio

    - Reticulate

    - Nevergrad And other useful libraries.


    FIND US ON:

    Robyn Modeling Service: https://bit.ly/3C0YEfT

    Growth Agency: https://bit.ly/HybridaYT

    Linkedin: https://www.linkedin.com/in/gabriele-...

  • Definitive guide to model Facebook Robyn42:36

    Facebook Robyn is an open source Marketing Mix Modeling (MMM) library built in R (programming language).

    In this video we are going to analyze the code line by line in order to understand exactly how we can use Robyn to create a complete Marketing Mix Modeling project for our business.


    FIND US ON:

    Robyn Modeling Service: https://bit.ly/3C0YEfT

    Growth Agency: https://bit.ly/HybridaYT

    Linkedin: https://www.linkedin.com/in/gabriele-...

  • Analyzing Facebook Robyn One-Pager output models25:51

    Facebook Robyn is an open-source Marketing Mix Modeling (MMM) library built-in R (programming language). In this video, we are going to analyze the outputs of our modeling process.

    Robyn calls these "one-pager models" and they summarize everything you need to know about your business such as: - Waterfall decomposition of variables' impact

    - Diminishing returns

    - Adstock

    - Share of spend vs Share of effect

    From these plots we can learn a lot and start taking actionable decisions.



    FIND US ON:

    Robyn Modeling Service: https://bit.ly/3C0YEfT

    Growth Agency: https://bit.ly/HybridaYT

    Linkedin: https://www.linkedin.com/in/gabriele-...

  • Maximize ROI with Facebook Robyn Budget Allocator19:57

    Facebook Robyn is an open-source Marketing Mix Modeling (MMM) library built-in R (programming language).

    In this video, we will go through the Budget Allocator's code and generate our first Optimal Budget Allocation, across all our paid channels, in order to maximize our marketing ROI


    FIND US ON:

    Robyn Modeling Service: https://bit.ly/3C0YEfT

    Growth Agency: https://bit.ly/HybridaYT

    Linkedin: https://www.linkedin.com/in/gabriele-...

  • Refresh Facebook Robyn Model with new data14:43

    Facebook Robyn is an open-source Marketing Mix Modeling (MMM) library built-in R (programming language).

    We've now built our model and generated the optimal budget allocation.

    Some time has gone by and we have new data to refresh our model.

    In this video, we will use the Robyn Refresh function and see what the outputs look like and how the model adjusts to new data.


    FIND US ON:

    Obtain a MMM analysis for your business: https://bit.ly/3vcopZA

    Growth Agency: https://bit.ly/HybridaYT

    Linkedin: https://www.linkedin.com/in/gabriele-...


  • Supercharge Facebook Robyn's outputs34:10
  • Calibrate Facebook Robyn's Models for Best Resul25:38
  • Facebook Robyn with Real World Data40:16

Requirements

  • Coding in R

Description

How much should I spend on each channel to Maximize conversions?


Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.


This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.

The course has been designed to be extremely practical


in this course you will learn to use Facebook Robyn and:


- Create a predictive model


- Discover Saturation points on each channel


- Measure the effect over time of your marketing investments


- Distribute advertising budget to maximize Conversions


Every business can use it for free.


It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.


For this reason, we created a Course on Udemy with tutorials on:


- What is Facebook Robyn


- How to Set it up


- How to run it


- How to understand insights and deduct decisions.


This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.

In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.

This course will need programming skills using R and a basic statistics understanding in order to get the best value.

I'm super happy to promote it here, hope you can get the most value from this course.

Don't hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.

Who this course is for:

  • Growth Engineers
  • Data Scientist in the marketing field
  • Data Analytics

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