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Mastering Your SEO Content Strategy [2026 AEO Update]
Rating: 4.7 out of 5(8 ratings)
23 students

Mastering Your SEO Content Strategy [2026 AEO Update]

Build an SEO content strategy for 2026 with keyword research, ChatGPT, EEAT, AEO, content briefs and human editing
Created byHolly Grace Callis
Last updated 9/2026
English
English [Auto],

What you'll learn

  • Build a complete SEO content strategy using keyword research, search intent, SERP analysis and competitor research.
  • Find and cluster keywords in Ahrefs and turn keyword data into useful, search-focused content opportunities.
  • Create SEO content briefs and blog outlines that combine search data, competitor insights and original human expertise.
  • Use ChatGPT to research, outline and draft SEO content without producing generic, AI-sounding articles.
  • Edit and optimise content using keywords, internal links, external sources, E-E-A-T principles and YMYL best practices.
  • Create content for modern search, including Google rankings, AI Overviews and answer engines in 2026.
  • Audit finished content for readability, trust, content effort, unique insight, on-page SEO and conversion opportunities.
  • Build a repeatable SEO content workflow you can use for your own business, clients or professional writing projects.

Course content

7 sections • 24 lectures • 2h 56m total length

  • Introduction1:56
  • The AI Paradox: Great Content Is Harder to Create Than Ever6:01
  • EEAT + Content Effort Scores16:23
  • A Note on Readability0:49
  • Assessing the Readability of your Content6:53

Requirements

  • No advanced SEO experience is required. The course explains the full content strategy process step by step.
  • Basic familiarity with writing or digital content will be useful, but beginners are welcome.
  • Access to ChatGPT is recommended because we'll use it throughout the course for research, planning, drafting and editing.
  • Ahrefs is used for practical demonstrations. You can still apply the principles with another keyword research tool.

Description

SEO content has changed. Has your strategy?

AI can write a blog in seconds.

Google AI Overviews are taking over more search results. People are using ChatGPT to find products, services and answers. And businesses are publishing more content than ever before.

Average content isn't going to cut it in 2026.

In this course, I'm going to show you the complete SEO content process I use professionally, from finding the right keywords through to researching, outlining, drafting with ChatGPT and completing the final human edit.

You'll watch over my shoulder as I use real websites, Google, Ahrefs and ChatGPT to show you exactly how it's done.

What you'll learn

By the end of this course, you'll know how to:

  • Find SEO keywords with genuine ranking and business potential

  • Understand search intent and keyword clustering

  • Analyse the SERP before you start writing

  • Find and analyse your real SEO competitors

  • Use competitor research to uncover content opportunities

  • Create professional SEO content briefs

  • Build stronger blog outlines

  • Add unique insights, research and human expertise

  • Use ChatGPT to speed up your content workflow

  • Spot and remove generic AI-sounding writing

  • Optimise your primary and secondary keywords

  • Build effective internal and external links

  • Apply E-E-A-T principles to your content

  • Understand the higher standards required for YMYL content

  • Create content for SEO, AEO and AI search

  • Complete a professional human edit before publishing

This isn't another "write 2,000 words and add some keywords" course

We're going much further.

I'll show you examples of real content performing in competitive search results and break down what separates excellent content from the thousands of generic AI articles being published every day.

You'll also get the frameworks and resources I use throughout the process, including my:

  • Content Brief Template

  • Banned Terms & Phrases List

  • Keyword Checklist

  • Internal & External Link Checklists

  • YMYL Checklist

  • Final SEO Content Checklist

You can use them for your own website, with clients or as part of your professional content workflow.

Built for search in 2026

This course covers traditional SEO, but we're not pretending Google looks the same as it did five years ago.

We'll also look at AI Overviews, AEO and the growing role of AI search, while keeping the focus on the thing that underpins all of them:

Excellent content created for real people.

If you're a content writer, freelancer, marketer, SEO professional, agency owner or business owner who wants a repeatable process for creating better SEO content, you're in the right place.

Let's get started.

Who this course is for:

  • Content writers and copywriters who want to add SEO strategy to their skill set and create stronger content for clients.
  • SEO professionals and content marketers who want a practical 2026 workflow that incorporates AI and AEO.
  • Freelancers and agency owners who want a repeatable process for researching, briefing, creating and editing SEO content.
  • Business owners and in-house marketers who want to create content that can generate organic visibility and support commercial goals.
  • Anyone using ChatGPT for content who wants to move beyond generic AI drafts and create researched, useful, human-led SEO content.

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