What you'll learn
- Understand how consumer / user driven insight can drive brand / business growth
- How to develop insights
- How insights can help initiate marketing concepts and drive innovation
Requirements
- Basic interest in consumer and shopper behaviour
- A basic understanding of marketing and marketing research will be useful
Description
Get to grips with marketing insights! What are insights, where to look for them, why they are useful, how they can help you with understanding your target, develop better new products and services...and so much more!
You'll have the opportunity to transform your learning into a project of your choice and see with your own eyes how insights can open up your thinking and create alternative opportunities for growth in your brands and businesses!
Who this course is for:
- Marketers and marketer researchers interested in insights and their potential
- Communication / Advertising agencies
- Project leaders of innovation projects
Instructor
Innovator, Facilitator and strategist at Last Innovation
![Philip Last](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 21 Reviews
- 109 Students
- 1 Course
| Philip LAST has more than 20 years experience in marketing and brand
management for both multinationals and agency consultants. His breadth of
knowledge spans 2 major European markets, France and the United Kingdom.
He set up his international marketing consultancy 10 years ago, specialising in
innovation, positioning and branding. Last Innovation works with 20 partners
across 4 continents to spark innovation thinking with their clients.
Being fully bi-lingual and enjoying true understanding of both French and UK
consumer culture, he focuses on marketing, insight and innovation challenges
for branded goods companies (FMCG, pharma, leisure and service sectors).
He helps companies gets closer to their consumers, enabling them to develop in-depth consumer insights and benefit areas for future new product and service development. Before setting up his own business, he gained first hand experience with Brand Owners at Diageo (Smirnoff, Baileys’, Jack Daniel’s, ...), SC Johnson Wax (Glade, Pledge, Raid...), and Mars (M&M’s, Mars, Snickers...). He has worked on local, European and Global projects with senior clients such as Mars, Nestlé, Unilever, Heineken, Royal Canin, Lego, PepsiCo, Kellogg’s, Panzani, Biomérieux, Schneider Electric... Married with 3 children, lover of good food, sport, including marathon running and golf and the wonderful city of Lyon! |