Innovator, Facilitator and strategist at Last Innovation
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About me
Philip LAST has more than 20 years experience in marketing and brand
management for both multinationals and agency consultants. His breadth of
knowledge spans 2 major European markets, France and the United Kingdom.
He set up his international marketing consultancy 10 years ago, specialising in
innovation, positioning and branding. Last Innovation works with 20 partners
across 4 continents to spark innovation thinking with their clients.
Being fully bi-lingual and enjoying true understanding of both French and UK
consumer culture, he focuses on marketing, insight and innovation challenges
for branded goods companies (FMCG, pharma, leisure and service sectors).
He helps companies gets closer to their consumers, enabling them to develop
in-depth consumer insights and benefit areas for future new product and
service development.
Before setting up his own business, he gained first hand experience with
Brand Owners at Diageo (Smirnoff, Baileys’, Jack Daniel’s, ...), SC Johnson Wax
(Glade, Pledge, Raid...), and Mars (M&M’s, Mars, Snickers...). He has worked on local, European and Global
projects with senior clients such as Mars, Nestlé, Unilever, Heineken, Royal
Canin, Lego, PepsiCo, Kellogg’s, Panzani, Biomérieux, Schneider Electric... Married with 3 children, lover of good food, sport, including marathon running and golf and the wonderful city of Lyon!
