Instructor

Philip Last

Innovator, Facilitator and strategist at Last Innovation

Total students

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About me

Philip LAST has more than 20 years experience in marketing and brand management for both multinationals and agency consultants. His breadth of knowledge spans 2 major European markets, France and the United Kingdom. He set up his international marketing consultancy 10 years ago, specialising in innovation, positioning and branding. Last Innovation works with 20 partners across 4 continents to spark innovation thinking with their clients. Being fully bi-lingual and enjoying true understanding of both French and UK consumer culture, he focuses on marketing, insight and innovation challenges for branded goods companies (FMCG, pharma, leisure and service sectors).
He helps companies gets closer to their consumers, enabling them to develop in-depth consumer insights and benefit areas for future new product and service development. Before setting up his own business, he gained first hand experience with Brand Owners at Diageo (Smirnoff, Baileys’, Jack Daniel’s, ...), SC Johnson Wax (Glade, Pledge, Raid...), and Mars (M&M’s, Mars, Snickers...). He has worked on local, European and Global projects with senior clients such as Mars, Nestlé, Unilever, Heineken, Royal Canin, Lego, PepsiCo, Kellogg’s, Panzani, Biomérieux, Schneider Electric...
Married with 3 children, lover of good food, sport, including marathon running and golf and the wonderful city of Lyon!