Marketing and Manipulation: The Neuroscience of Shopping
What you'll learn
- Understand the working of our subconscious mind
- Recognize the many strategies used by marketers to influence our subconsciousness
- have fun seeing through marketing tactics in ads, commercials and point of sales
- Use simple rules of thumb to avoid falling for impulse buying
- Free yourself from marketing manipulation
Requirements
- A keen interest in human behavior is the only real prerequisite for this course
- No previous knowledge required - I will take you step by step through the different concepts and models presented in the course
- No specific materials are needed for this course. Taking notes is recommended
- At different stages in the course, there will be questions presented about how you think and feel about some topics. It is highly recommended you answer them for yourself before you move on with the course
- At different stages in the course, you will be invited to do some exercises. Concrete examples will be presented, however it is important (and fun) to do the exercise yourself as well
Description
"If you buy - or sell anything, anywhere, you need this course!..." (review from Anne Jordan)
In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.
Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.
And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.
The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something
Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being
played, and making educated choices.
So what should you expect?
- Understand your subconscious mind - and how we make buying decisions
- Recognize strategies used by marketers - and how they try to influence us
- Use simple rules of thumb - and avoid falling for umpulse buying
- Free yourself from marketing manipulation - and make conscious buying decisions
- And So Much More... such as survival instincts, sex, herding, obedience, starvation, neurotransmitters, countless commercials, and so on ...
Who this course is for:
- Anyone with an interest in human behavior
- Anyone who has ever wondered why we buy the things we buy
- Anyone who has ever bought something and regretted it later
- This course is not for people looking for ways to manipulate others. It's about empowering, not taking power away from others
Featured review
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Course content
- Preview01:38
- 02:37Welcome
- 06:29The 'neuro' behind the 'marketing'
Instructor
- 4.5 Instructor Rating
- 72,119 Reviews
- 381,385 Students
- 14 Courses
Hi, my name is Gregory Caremans. I'm the founder of the award-winning Brain Academy.
I'm a psychologist with a Master in communication, specialized in the Neurocognitive and Behavioral Approach. I'm the former Director of the Institute of Neurocognitivism in Brussels (Belgium).
With the Brain Academy we've specialized in writing and producing high quality brain-related content. Mostly, we create online courses. I'm very proud to say that we have a partnership with The Economist where they offer our courses to their readers. Our courses were also featured in the magazine Entrepreneur and CNN. And I was invited to give my first TEDx Talk in December of 2018.
In 2020 we won 2 EU Business Awards: "Most innovative Neuroscience & Personal Development Enterprise 2020" and "Award for Excellence in Online Learning 2020"
Here at Udemy we teach over 300.000 students and most of our courses are best-sellers:
Neuroscience for Parents is the N°1 course on parenting
Master your brain is the N°1 course on Neuroscience
Meet your brain is the N°1 free personal development course
How to keep a youthful brain is the N° 1 course on Brain Training
Our Neuroplasticity course is N°1 in its category
Our course on procrastination is the N°1 course on procrastination
Our course on Memory is the N°2 course on Memory and study skills
Our Stress Management course is N°1 out of almost 900 courses on stress.
Our leadership course is N°2, right between Seth Godin and Brian Tracy
Our course on Marketing and Manipulation is the N°3 course on influence skills
This is no coincidence. All our courses are thoroughly researched. We continuously update and improve our content. Everything we teach is science based. The Brain Academy is a member of the Max Planck Institute for Brain Research. We're very serious about the accuracy of our content.
We also dedicate a part of our profits to the Max Planck Institute. As a direct consequence of this, every time you buy one of our courses, you too are contributing to the advance in brain research. Now how cool is that!?
Join us in our journey to discover the exciting world of brain science. Enrol in one of our courses and discover for yourself how much more you can get out of your brains.
See you there!