Marketing and Manipulation: The Neuroscience of Shopping
4.6 (847 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,205 students enrolled

Marketing and Manipulation: The Neuroscience of Shopping

Discover how Neuromarketing plays with subconscious triggers to make us buy more. Learn how to become immune to it
Bestseller
4.6 (847 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5,204 students enrolled
Last updated 10/2019
English
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Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • 6 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the working of our subconscious mind
  • Recognize the many strategies used by marketers to influence our subconsciousness
  • have fun seeing through marketing tactics in ads, commercials and point of sales
  • Use simple rules of thumb to avoid falling for impulse buying
  • Free yourself from marketing manipulation
Requirements
  • A keen interest in human behavior is the only real prerequisite for this course
  • No previous knowledge required - I will take you step by step through the different concepts and models presented in the course
  • No specific materials are needed for this course. Taking notes is recommended
  • At different stages in the course, there will be questions presented about how you think and feel about some topics. It is highly recommended you answer them for yourself before you move on with the course
  • At different stages in the course, you will be invited to do some exercises. Concrete examples will be presented, however it is important (and fun) to do the exercise yourself as well
Description

"If you buy - or sell anything, anywhere, you need this course!..."                                                                                                                              (review from Anne Jordan)

In this highly entertaining and interactive course you will discover how and why marketing works. First we will need to understand what triggers us. We’ll be diving deep into our conscious and subconscious decision-making processes and I’ll show you, with tons of concrete real life examples, how marketing strategies have been able to cash in on those processes.

Now marketing hasn’t been waiting around for neuroscience to come up with insights about the brain to start applying these principles. Through trial and error, and a lot of testing, marketing departments were able to develop sound principles based on empirical evidence. In this course, not only will I show you what works, but also why it does so well. The scientific part of this course is based on the latest research in neuroscience and psychology and is brought to you through an easy-to-understand model of how our mind works.

And we won’t stop there. You see, this is not a course on how to apply neuroscience to your own marketing efforts, even though I guess you could use the information here to do so.

The real aim of this course is to educate consumers, and aren’t we all, so that next time we feel the urge to buy something, we are able to look beyond the marketing, and see if we’re just being manipulated or if we genuinely need or want to buy something

Because in the end, this course is about empowerment. It’s about being able to free oneself from consumerism. It’s about living consciously, being aware when we’re being played, and making educated choices.

So what should you expect?

  • Understand your subconscious mind - and how we make buying decisions
  • Recognize strategies used by marketers - and how they try to influence us
  • Use simple rules of thumb - and avoid falling for umpulse buying
  • Free yourself from marketing manipulation - and make conscious buying decisions
  • And So Much More... such as survival instincts, sex, herding, obedience, starvation, neurotransmitters, countless commercials, and so on ... 
Who this course is for:
  • Anyone with an interest in human behavior
  • Anyone who has ever wondered why we buy the things we buy
  • Anyone who has ever bought something and regretted it later
  • This course is not for people looking for ways to manipulate others. It's about empowering, not taking power away from others
Course content
Expand all 20 lectures 01:43:25
+ Introduction
3 lectures 11:14

Welcome to the course and general overview

Welcome
02:37

An overview of the model we will use to explain the different subconscious programs triggered by mareketers

Preview 06:59
+ We are instinctive beings
4 lectures 33:12

A couple of questions to have you reflect on what will be covered in this section

Before we start
01:12

An overview of our survival instincts

Survival instincts
08:45

How do marketers tap into our survival instincts?

Survival instincts in marketing
15:51

Can you recognize which survival instinct is used in these ads?

Let's practice
07:24
Survival Instincts quiz
6 questions
+ We are emotional beings
4 lectures 20:44

A couple of questions to have you reflect on what will be covered in this section

Before we start
00:57

What are the mechanics behind experiencing the world

Our learning experiences
03:33

How do marketers generate a dopamine release in our brains?

Preview 10:09

Let's see what associations are in your brain

Practical Exercise
06:05
Emotions quiz
6 questions
+ We are contextual beings
3 lectures 23:23

A couple of questions to have you reflect on what will be covered in this section

Before we start
00:38

What do we understand with 'context'?

3 types of context
09:00

How do marketers use context to their advantage?

Context in marketing
13:45
Context quiz
5 questions
+ That voice in our head
3 lectures 10:03

A couple of questions to have you reflect on what will be covered in this section

Before we start
00:38

How can we stop this subconscious influence?

Take control
06:04

Why willpower isn't everything

ego depletion
03:21
Reason quiz
5 questions
+ Conclusion
3 lectures 04:47

Final overview of what we covered during this course

Final conclusion
03:55
Final quiz
10 questions

Thank you and a final request

Thank you and final request
00:32
Certificate of Completion
00:20