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Marketing Analytics – User Generated Content
116 students
Marketing Analytics – User Generated Content
Marketing Analytics
Created byDr J Dhanalakshmi
Last updated 7/2026
English
English [Auto],
What you'll learn
- Understand the fundamentals of Marketing Analytics, Business Intelligence, and the role of data in marketing decision-making.
- Perform Exploratory Data Analysis (EDA) and explain the concepts of Descriptive, Predictive, and Prescriptive Analytics using marketing data.
- Analyze customer behavior through Customer Analytics, Customer Segmentation, and Cluster Analysis to support effective marketing strategies.
- Build and interpret Marketing Dashboards, understand Key Performance Indicators (KPIs), and apply Business Intelligence concepts using real-world marketing exam
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Course content
9 sections • 9 lectures • 1h 50m total length
Requirements
- • No prior knowledge of Marketing Analytics is required; this course is designed for beginners.
- • A basic understanding of marketing concepts and the ability to use a computer will be helpful but is not mandatory.
- • A laptop or desktop with an internet connection and a willingness to learn Marketing Analytics concepts are all you need.
Description
This course contains the use of artificial intelligence.
Marketing Analytics – User-Generated Content
Welcome to Marketing Analytics – Unit 1, a comprehensive introductory course designed to help learners understand the fundamentals of Marketing Analytics and its role in modern business decision-making.
This course introduces the essential concepts of marketing analytics, beginning with marketing data and business intelligence, and progressing through exploratory, descriptive, predictive, and prescriptive analytics. You will also learn how organizations analyze customer behavior, perform customer segmentation, build marketing dashboards, and use business intelligence tools to support strategic marketing decisions.
The course is presented through easy-to-understand lectures, practical examples, visual presentations, and real-world case studies, making it suitable for both beginners and professionals.
In this course, you will learn:
• Introduction to Marketing Analytics
• Data for Marketing Analytics
• Business Intelligence and Data Science
• Exploratory Data Analysis (EDA)
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics
• Customer Analytics
• Customer Segmentation
• Cluster Analysis
• Marketing Dashboards
• Business Intelligence Tools
• Marketing Dashboard Metrics
• Real-Time Business Monitoring
• Amazon Marketing Analytics Case Study
Why take this course?
This course provides a strong foundation in Marketing Analytics by combining theoretical concepts with practical business applications. By the end of the course, you will understand how organizations transform raw marketing data into meaningful insights that improve customer experience, optimize marketing strategies, and support data-driven business decisions.
Whether you are a student, researcher, faculty member, marketing professional, or business analyst, this course will equip you with the essential knowledge needed to begin your journey in Marketing Analytics.
This course represents Unit 1 of the complete Marketing Analytics curriculum. Additional units covering Product Analytics, Customer Lifetime Value, Market Analysis, and Digital Analytics will be added in future updates.
This course will be regularly updated with new units and additional learning content, providing enrolled learners with access to future course expansions.
Who this course is for:
- • Undergraduate and postgraduate students who want to build a strong foundation in Marketing Analytics, Business Intelligence, and Customer Analytics.
- • Beginners, researchers, faculty members, and professionals interested in learning Exploratory Data Analysis (EDA), Descriptive, Predictive, and Prescriptive Analytics.
- • Anyone looking to understand customer segmentation, marketing dashboards, and data-driven marketing decision-making through practical examples and real-world case studies.