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Keep shoppingMarketing Analytics: Product Analysis Masterclass
New
100 students
Marketing Analytics: Product Analysis Masterclass
Master Product Analytics, Perceptual Mapping, Product Positioning, MDS, Product Life Cycle & Industry Case Studies
Created byDr J Dhanalakshmi
Last updated 7/2026
English
English [Auto],
What you'll learn
- Analyze Product Analytics concepts, Product Performance Metrics, and Product Life Cycle to evaluate product success using marketing analytics techniques.
- Apply Perceptual Mapping, White Space Analysis, and Multidimensional Scaling to understand customer perception and competitive positioning.
- Evaluate Digital and Non-Digital Products using KPIs, customer engagement metrics, quality measures, and real-world analytical frameworks.
- Develop Product Positioning, Product Portfolio, and Umbrella Branding strategies through practical business case studies and examples.
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Course content
9 sections • 9 lectures • 1h 29m total length
Requirements
- No prior Marketing Analytics knowledge is required. Basic understanding of marketing concepts is helpful, and all Product Analysis topics are explained step by step.
Description
This course contains the use of artificial intelligence.
Welcome to Marketing Analytics: Product Analysis Masterclass, a comprehensive course designed to help learners understand how organizations analyze, evaluate, position, and manage products using modern marketing analytics techniques.
In today's competitive business environment, organizations must make data-driven product decisions to improve customer satisfaction, strengthen market positioning, and achieve sustainable business growth. This course introduces the core concepts of Product Analysis and explains how analytical tools support effective product management and strategic marketing decisions.
Throughout this course, you will learn Product Analytics, Product Performance Metrics, Perceptual Mapping, White Space Analysis, Umbrella Branding, Product Portfolio Analysis, Product Life Cycle Management, Product Positioning Strategies, Multidimensional Scaling (MDS), and the analysis of Digital and Non-Digital Products. You will also explore practical industry case studies from leading companies such as Amazon, Apple, Samsung, and Tesla to understand how these concepts are applied in real business environments.
The course combines theoretical knowledge with practical examples, quizzes, and activities to help you build a strong foundation in Product Analysis. Each topic is explained in a simple and structured manner, making it suitable for beginners as well as learners who want to strengthen their marketing analytics skills.
By the end of this course, you will be able to analyze product performance, understand customer perception, evaluate product portfolios, develop effective positioning strategies, identify market opportunities, and make informed product-related decisions using marketing analytics techniques.
Whether you are a student, faculty member, marketing professional, business analyst, entrepreneur, or product manager, this course will provide practical knowledge that can be applied in academic projects and real-world business scenarios.
Start your Product Analytics journey today and learn how successful organizations make smarter product decisions through data-driven marketing analytics.
Who this course is for:
- This course is designed for undergraduate and postgraduate students, engineering and management learners, faculty members, marketing professionals, business analysts, product managers, entrepreneurs, and anyone interested in learning Product Analytics and Product Analysis using real-world business examples and industry case studies.