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Marketing Analytics Masterclass: KPIs, Tracking & Analytics
Rating: 4.0 out of 5(25 ratings)
161 students

Marketing Analytics Masterclass: KPIs, Tracking & Analytics

Understand marketing analytics from A-Z, learn about social media & website tracking, re-targeting, KPIs & SimilarWeb
Created byLeon Chaudhari
Last updated 11/2021
English

What you'll learn

  • Understand marketing analytics from A-Z and apply analytics methods to your existing marketing efforts
  • Master the basics of marketing analytics, email marketing analytics, website analytics and social media tracking
  • Work with KPIs (key performance indicators), use them to measure performance and define goals
  • Use SimilarWeb for website analytics and tracking
  • Optimise your website with SEO (search engine optimisation)
  • Use the Google trends and Google keyword planner tool
  • Optimise your website and create highly converting landing pages
  • Track important key performance indicators on your blog and drive more traffic to it
  • Conduct local content analysis with Buzzsumo
  • Master email marketing tracking and social media marketing tracking

Course content

13 sections • 53 lectures • 5h 6m total length

  • Welcome to the course0:14

    Welcome to the course! It's great to have you with us. If you have any questions, you can message me at any given time in the Udemy Q and A section. I will get back to you as soon as possible.

  • What will you learn in this course?5:51

    In this lecture, I will cover the course curriculum and explain what you are going to learn in this course. Additionally, you will receive some information on how you can ask me questions during the course.

Requirements

  • You need a stable internet connection
  • You need a marketing strategy that you would like to improve

Description

Would you like to learn more about marketing analytics and do you want to work with KPIs, measure your website performance and improve your marketing strategies? Then this marketing analytics masterclass is for you.

In this course, you will learn more about key performance indicators, website analytics, search engine optimization, the Google keyword planner, landing pages, blogging analytics, social media tracking and email marketing analytics.

What will you learn in detail in this course?

  1. Key performance indicators: Conversion rate, cost per mille or just simply revenue - all of these are key performance indicators. In this chapter, we will learn more about how to use KPIs.

  2. Website analytics: What's the revenue per page, which URLs get the most traffic and where are backlinks coming from? We will now cover website analytics and learn how to track important key performance indicators on your website.

  3. Search engine optimization: If you want to rank well on Google and other search engine, you need to focus on SEO. We will now cover the principles of good SEO and I will give you a number of strategies in order to improve your website's top 10 ranking.

  4. Google keyword planner: We will now learn how to generate relevant keywords. You will learn more 15 keyword step by step strategy.

  5. Landing pages: What do highly converting landing pages look like? In this section, you will learn how to create a landing page.

  6. Blogging analytics: If you are a blogger, then this chapter will be important for you. After watching this chapter, you will be able to track relevant KPIs, improve your blog and generate more revenue.

  7. Social media tracking: Facebook, Instagram and Twitter are some of the biggest social networks. In this part of the course, you will learn how to track results on these platforms.

  8. Email marketing analytics: If you run your own newsletter, you need to know about the bounce rate, CTR, revenue per mail, forwarding rate and a lot of other KPIs. We will cover email marketing analytics in this chapter.

After completing this course, you will be able to:

  • Understand marketing analytics from A-Z and apply analytics methods to your existing marketing efforts

  • Master the basics of marketing analytics, email marketing analytics, website analytics and social media tracking

  • Work with KPIs (key performance indicators), use them to measure performance and define goals

  • Use SimilarWeb for website analytics and tracking

  • Optimise your website with SEO (search engine optimisation)

  • Use the Google trends and Google keyword planner tool

  • Optimise your website and create highly converting landing pages

  • Track important key performance indicators on your blog and drive more traffic to it

  • Conduct local content analysis with Buzzsumo

  • Master email marketing tracking and social media marketing tracking

What are you still waiting for?

Enroll in the course and we will see each other in the first video!

Yours sincerely,

Leon Chaudhari

- instructor -

Who this course is for:

  • Marketers who want to know more about marketing analytics and tracking
  • Business owners who want to generate more customers online
  • Bloggers who would like to improve their website stats and generate more revenue
  • Everyone interested in online marketing, social media marketing or marketing analytics

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