Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Marketing Analysis: Market Research, Competitors & Strategy
Rating: 4.6 out of 5(105 ratings)
3,688 students

Marketing Analysis: Market Research, Competitors & Strategy

Learn to analyze markets, audiences & competitors using Semrush .Trends — step by step from scratch
Created byFernando Angulo
Last updated 6/2026
English

What you'll learn

  • Conduct a complete marketing analysis using real data from Semrush .Trends
  • Develop a deep understanding of your target audience and their behavior
  • Analyze your market size, trends, and competitors in just a few minutes
  • Build a data-driven marketing strategy grounded in real market insights
  • Identify market opportunities and threats with a professional SWOT analysis

Course content

1 section • 10 lectures • 1h 59m total length

  • Marketing is...12:13

    In this lesson, you’ll find out what marketing analysis is and why it’s important for your business.

  • Quick Marketing Audit12:22

    Let’s unwrap the ins and outs of a PEST analysis, why it’s useful, and how to run one.

  • Quick Marketing Audit. Generations & Social Trends.12:05

    How do customers make purchase decisions? Let’s talk about social factors and generational theory.

  • Assessing the Market. Part 115:27

    Let’s take a look at industry-level external factors, market size, and market demand.

  • Assessing the Market. Part 211:15

    In this lesson, let’s continue assessing the market by looking at market geography and demographics.

  • Competitors. Part 111:17

    To better understand your competitors and your company’s advantages, let’s explore the Porter’s Five Forces framework and do some strategic mapping.

  • Competitors. Part 28:15

    In this lesson, we’ll consider your competitors in more detail. What is competitor analysis? Who are your competitors? And how do you analyze them?

  • Customers13:37

    In this lesson, we’ll take a detailed look at our potential customers through the process of consumer analysis.

  • Internal Analysis11:27

    Let’s analyze internal factors that can impact your business. We’ll discuss the key characteristics of an organization's business and resources.

  • Collect Final Insights with the SWOT Analysis11:28

    Let's systematize all the knowledge we’ve collected and put all the pieces of the puzzle together with the SWOT and TOWS analyses.

Requirements

  • No previous experience required. You will learn everything from the beginning.
  • A computer with internet access — a free Semrush account is all you need to follow along

Description

Are you making marketing decisions based on gut feeling instead of data? This course changes that.


Marketing Analysis: Market Research, Competitors & Strategy is a practical, beginner-friendly course that gives you the exact framework professional marketers use to understand their market, know their customers, and outmaneuver their competition. Each of the 10 lessons is designed to fit into a coffee break — short, focused, and immediately actionable.


What makes this course unique: as a student, you get free access to Semrush .Trends — a professional market intelligence tool used by leading companies worldwide. You won't just study theory; you'll gather real market data as you learn, giving you a massive head start over competitors who only have textbook knowledge.


By the end of this course, you will be able to:

  • Conduct a complete marketing analysis from scratch using real industry data

  • Identify the size, trends, and growth opportunities in your target market

  • Analyze your competitors' strengths, weaknesses, and market positioning

  • Build a deep profile of your target audience and their buying behavior

  • Create a SWOT analysis to synthesize insights into a clear strategic picture

  • Develop a data-driven marketing strategy you can put into action immediately

  • Use Semrush .Trends to gather professional market intelligence for free

This course is ideal for beginner and intermediate marketers, small business owners building their first strategy, and anyone who wants to stop guessing and start making marketing decisions backed by real data.

Your instructor, Fernando Angulo, is Semrush's Senior Market Research Manager with years of experience helping businesses around the world understand and win their markets. He brings that same professional framework — condensed into 10 bite-sized lessons — directly to you.


No prior marketing experience required. Enroll today and run your first real marketing analysis before your next coffee break is over.

Who this course is for:

  • Beginner and intermediate digital marketers who want a structured approach to market analysis
  • Small business owners and entrepreneurs building a go-to-market strategy
  • Marketing students and professionals who want hands-on experience with industry tools

Report abuse