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Marketing Analysis
Rating: 4.6 out of 5(103 ratings)
3,659 students
Created byFernando Angulo
Last updated 12/2024
English

What you'll learn

  • Conduct a real marketing analysis
  • Develop a deep understanding of your target audience
  • Analyze your market and competitors in just a few minutes
  • Build a data-driven marketing strategy

Course content

1 section • 10 lectures • 1h 59m total length

  • Marketing is...12:13

    In this lesson, you’ll find out what marketing analysis is and why it’s important for your business.

  • Quick Marketing Audit12:22

    Let’s unwrap the ins and outs of a PEST analysis, why it’s useful, and how to run one.

  • Quick Marketing Audit. Generations & Social Trends.12:05

    How do customers make purchase decisions? Let’s talk about social factors and generational theory.

  • Assessing the Market. Part 115:27

    Let’s take a look at industry-level external factors, market size, and market demand.

  • Assessing the Market. Part 211:15

    In this lesson, let’s continue assessing the market by looking at market geography and demographics.

  • Competitors. Part 111:17

    To better understand your competitors and your company’s advantages, let’s explore the Porter’s Five Forces framework and do some strategic mapping.

  • Competitors. Part 28:15

    In this lesson, we’ll consider your competitors in more detail. What is competitor analysis? Who are your competitors? And how do you analyze them?

  • Customers13:37

    In this lesson, we’ll take a detailed look at our potential customers through the process of consumer analysis.

  • Internal Analysis11:27

    Let’s analyze internal factors that can impact your business. We’ll discuss the key characteristics of an organization's business and resources.

  • Collect Final Insights with the SWOT Analysis11:28

    Let's systematize all the knowledge we’ve collected and put all the pieces of the puzzle together with the SWOT and TOWS analyses.

Requirements

  • No previous experience required. You will learn all from the beginning.

Description

10 lessons, each long in a coffee break


Thorough analysis is at the heart of any successful strategy. In our Marketing Analysis course, we explore how to conduct marketing analysis and develop a winning marketing strategy.

Our Marketing Analysis course brings together theory and practice, walking you through the steps of analyzing your market and competitors, developing a deep understanding of your audience, and building a data-driven marketing strategy.

To help you go beyond theory, we’re offering students free access to Semrush .Trends so you can put your knowledge to practice and see firsthand what kinds of insights data can provide.

The information and strategies we explore in this course are suitable for beginner marketers and those who want to bring their business to the next level.

Fernando’s new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy. Taught by Semrush’s Senior Market Research Manager, Fernando Angulo, the course offers 10 coffee-break-length lessons that cover a broad range of topics, including market assessment, audience segmentation, and competitor analysis. Students also receive access to Semrush .Trends, allowing them to put their knowledge to practice as they gather real data for their market. Enroll today!

Who this course is for:

  • Beginner and Medium level digital marketers

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