Fernando Angulo is Senior Market Research Manager at Semrush, an Adobe company — and one of the most recognized faces in digital marketing worldwide. Employee #20 at Semrush since 2011, Fernando has spent 15+ years pioneering digital marketing intelligence and helping brands master the kinetic flow of market data.

A sought-after keynote speaker, Fernando delivers 50+ talks per year across 35+ countries in English, Spanish, and Russian — reaching audiences from Fortune 500 companies to global tech startups. His current research focus is Generative Engine Optimization (GEO): the new ranking layer underneath ChatGPT, Perplexity, and Google AI Overviews, and how brands can get cited by AI search engines.

Fernando specializes in AI search research, market analysis, competitor intelligence, SEO, and e-commerce strategy. He has trained marketing teams at companies including Expedia, T-Mobile, Prestashop, and Bing, and serves as a judge for the Germany E-commerce Awards and the US & UK Performance Marketing Awards. He is also an ESOMAR member and holds a Master's in International Relations & Economics from Saint Petersburg State University.