Manager for an Efficient and Innovative Footwear Industry

Explore the footwear environmental footprint across the product life cycle, learn about carbon footprint and eco-efficiency, and apply circular economy concepts to reduce emissions and waste.

Explore total quality management, its principles, and how waste reduction drives tangible and intangible benefits. Learn the seven wastes, right first time, and Deming’s chain reaction to improve processes.

Trace the history of ISO 9000 and the 2008–2015 ISO 9001 revisions, and explore TQM elements and PDCA, ISO certification, and major quality awards such as Deming Prize, MBNQA, EFQM.

Explore the EU circular economy strategy, policies, and business models driving resource efficiency and sustainable growth in the footwear industry, including the ReSOLVE framework.

Explore how creativity drives innovation in the footwear industry through stages of the creative process—preparation, incubation, illumination, evaluation, and implementation—covering product, process, marketing, and organizational innovations.

Explore the road map for technology transfer and strategies for managing research and innovation transfer, including models, networks, and best practices that link labs to markets.

Develop proactive understanding of customers' needs and analyze market trends to inform market research, market analysis, and fashion trend-driven product strategy.

Explore web marketing and branding in fashion, comparing traditional and digital strategies, and learn how content, SEO, email marketing, social media, and branding create brand equity.

Explore product placement and the marketing mix for footwear, detailing product design and branding, pricing strategies, promotion tactics, and distribution decisions, with a Nike case study illustrating the 4ps.

Enter the international market by comparing global, transnational, multi-domestic, and international strategies. Explore product concept versus marketing concept, and assess risks with SWOT and environmental analysis.

Define enterprise objective and management roles, and explore alternatives to managers such as coach, mentor, facilitator, enabler, and sponsor who empower decision making and resource use to maximize market value.

Study how planning sets the vision and targets, organize resources and structures, lead with motivation and communication, and control with audits and corrective actions to achieve strategic goals.

Master the strategic management process from selecting strategists to evaluation and control. Build vision, mission, and objectives while analyzing the macro and internal environment to form and implement competitive strategies.

Explore the definition of financial management, apply capital budgeting and capital structure ideas, and master working capital, receivables management, accounting, and the balance sheet, income statement, and cash flow statements.

Explore human resources management, from its evolution and HR planning to job description, recruiting, motivation, performance management, and strategic laying off.

Explore leadership as an empowering, context-dependent process distinct from management, empowering followers, and analyze entrepreneurial leadership through key models and skills across early and later stages.

Discover the five stages of entrepreneurial activity—from ideation to scale up—defining viable business models through mvp testing to achieve product market fit, with growth strategies.

Examine how SMEs use dynamic capabilities to recognize and explore opportunities, classify them into four categories, and apply leadership to transition between them and build viable business models.