How to Make Stuff People Love
What you'll learn
- Understand how Lean Startup and Value Proposition Creation keep your products meaningful.
- See how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.
- Learn how to give your products personality using emotional data visualization and design empathy.
- Discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.
Requirements
- You should have at least basic knowledge of UX, engineering, or product management.
- You should care about the people you create for.
- Working experience is helpful, but not necessary.
Description
Design is about relationships, and a healthy relationship is valuable, balanced, emotional, & satisfying.
The Ladder of Sustainable Engagement is a framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's basically my design playbook, developed over 16 years of UX work with different clients and Philips Design.
This course is a series of video lectures and practical exercises. You can download free design tools for the exercises, and I'm happy to provide feedback on your work as you go!
In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.
We learn how to give your products personality using emotional data visualization and design empathy. And we'll discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.
Who this course is for:
- UX Professionals
- Entrepreneurs
- Developers
- Engineers
- Product Managers
- Anyone who wants to build engaging relationships with people
Course content
- Preview05:09
Instructor
![Brian Pagán](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 15 Reviews
- 94 Students
- 1 Course
Hi, I’m Brian! I use art & (digital) design to make our world more equitable & loving.
I’m a US expat and award-winning human experience designer, working 19 years on digital products in healthcare, blockchain, IoT, and fintech. I’ve teamed up with companies like Philips, ING, Land Life Company, WaitWhat, KLM, and GeoIQ. I coach startups on Lean innovation and have given talks & workshops in 11 countries. My first book, The Creative Empathy Field Guide, is out in ebook & paperback.
My UX practice incorporates creative empathy, storytelling, & ethical design. And I founded The Greatness Studio to help others use those tools too. I hold a Professional Doctorate in human-computer interaction & a Master’s in psychology.
Since 2013, I also perform in short films, commercials, & theatre productions. I believe our true superpowers come from where art & science meet, so my work explores that intersection. Also, I know six different ways to brew coffee ☕