How to Make Stuff People Love
4.2 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
89 students enrolled

How to Make Stuff People Love

Human Experience Design for Sustainable Engagement
4.2 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
89 students enrolled
Created by Brian Pagán
Last updated 7/2017
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
3 days left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand how Lean Startup and Value Proposition Creation keep your products meaningful.
  • See how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.
  • Learn how to give your products personality using emotional data visualization and design empathy.
  • Discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.
Requirements
  • You should have at least basic knowledge of UX, engineering, or product management.
  • You should care about the people you create for.
  • Working experience is helpful, but not necessary.
Description

Design is about relationships, and a healthy relationship is valuable, balanced, emotional, & satisfying.

The Ladder of Sustainable Engagement is a framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's basically my design playbook, developed over 16 years of UX work with different clients and Philips Design.

This course is a series of video lectures and practical exercises. You can download free design tools for the exercises, and I'm happy to provide feedback on your work as you go! 

In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.

We learn how to give your products personality using emotional data visualization and design empathy. And we'll discover how storytelling and UX research help you build long-lasting, valuable relationships with your customers.

Who this course is for:
  • UX Professionals
  • Entrepreneurs
  • Developers
  • Engineers
  • Product Managers
  • Anyone who wants to build engaging relationships with people
Course content
Expand all 11 lectures 01:28:26
+ Step 1: Designing Meaningful Products
2 lectures 16:21
Introduction to Design for Meaning
12:27

An Experience Flow is a simple process map of how (1) a specific person currently handles (2) a specific situation in (3) a specific context.

Creating an Experience Flow
03:54
+ Step 2: Building Rhythm into Products
2 lectures 19:25
Introduction to Design for Rhythm
15:49

Nir Eyal’s HOOK is a model of human habits that we can use to give our products rhythm and flow.

Preview 03:36
+ Step 3: Designing Products with Personality
2 lectures 16:36
Introduction to Design for Personality
13:39

A system character establishes, on a high-level, the personality your product or service will have. This helps people connect emotionally with it.

Developing a System Character
02:57
+ Step 4: Maintaining Product Endurance
2 lectures 16:51
Introduction to Design for Endurance
14:04

Continuous analytics show us the truth of how successful our products and services really are at providing meaningful value over time.

Planning Continuous Analytics
02:47