How to Design Products People Love
- You should have at least basic knowledge of UX, engineering, or product management.
- You should care about the people you create for.
- Working experience is helpful, but not necessary.
Science shows that people fall in love with products in basically the same way we fall in love with other people. So just like with a person, a sustainable relationship with a product needs to be valuable, balanced, emotional, and satisfying.
So I've taken those aspects of human-human relationships and built my UX playbook around it. And in this course, I share my UX playbook with you.
The Ladder of Sustainable Engagement is my framework for crafting products and services that provide meaningful value, have a balanced rhythm, embody an emotional personality, and endure over time. It's the foundation of my UX design & research playbook. And I've developed it over 20 years of working with different startups & businesses like Philips, ING, Land Life Company, and WaitWhat.
This course is a series of video lectures and practical exercises. You can download free design tools for the exercises, and I'm happy to provide feedback on your work as you go!
In this course, we touch upon how Lean Startup and Value Proposition Creation keep your products meaningful. We'll cover how tools like Nir Eyal's HOOK Model help products fit with the psychology of people's habits.
We learn how to give your products personality using emotional data visualization and Creative Empathy. And we'll discover how storytelling and rolling research help you build long-lasting, valuable relationships with your customers.
Who this course is for:
- UX Professionals
- Product Managers
- Anyone who wants to build engaging relationships with people
Hi, I’m Brian! I use art & (digital) design to make our world more equitable & loving.
Over the last 19 years, I've helped companies like Philips, ING, Land Life Company, and WaitWhat turn innovation strategy into award-winning products & services. And my book, The Creative Empathy Field Guide, is a practical toolkit for incorporating empathy into any creative process.
I've given keynotes, talks, classes, and workshops in 11 countries. In them, I employ stories and examples from my work in healthcare, sustainability, fintech, and the internet of things. I hold a Professional Doctorate in UX design and a Master’s in Industrial Psychology. Plus, I know six ways to brew coffee. ☕
Other hats I wear include keynote speaker, podcaster, writer, and actor. I believe our true superpowers come from where science and art meet, so my work explores that intersection. ?+?