Digital transformation & Big Data in the Luxury Industry
What you'll learn
- digital transformation
- Data Marketing
- Digital Luxury
Requirements
- You don’t need to have a specific business background to take advantage of this course. Most enrolled students have little or no business experience and still enjoyed a tremendous added value after completing this lecture.
Description
If one, which skill is a must for a luxury brand manager in 2020, to be headhunted and become a top talent in its industry? (True) Digital savviness, of course!
According to McKinsey, by 2025, nearly a fifth of luxury sales will be online(and digital will influence 100% of sales). Master the digital opportunity has become a strategic competency for luxury brands. The recent Coronavirus pandemic reinforced, even more, the importance of digital management for luxury companies.
More than ever, luxury companies favor talents with “digital colors”. Indeed, those skills become critical to succeed and thrive in luxury brand management positions. Do your current digital skills enable you to be a critical player as a Luxury Brand marketer?
What if a Googler (who worked for 8 years with luxury brands) lets you sneak in one of his lectures? This course concisely and comprehensively compiles everything you need to know about digital for luxury brands.
How this course can be helpful for your career?
It can grow your career and boost your talent profile in the eyes of luxury firms
To succeed in a luxury brand management role, you need to sharpen your digital skills and strengthen your profile.
As the Luxury Industry faces substantial challenges after the pandemic (Bain & Company predicts that global luxury sales will suffer a year-over-year decline of 25% to 30%), it has identified substantial business growth pockets in e-commerce and digital experiences. Digital agility and efficiency have become more strategic than ever.
With this course, you access exclusive and up to date expert content.
After viewing this course, you will get the practical knowledge to lead a luxury brand’s digital transformation, with specific tactics and examples in mind, and you will have learned how some luxury brands stood out thanks to digital technologies.
The material is designed for teaching so that the course is fully supported with visual slides, designed to ease your understanding of complex digital strategies.
How satisfied are the students who tooke this course, outside of Udemy ?
96% of enrolled students rated this course “Very good” or “Excellent”.
92% of enrolled students would recommend this course
Who is behind this course ?
I’m Matthieu (French). I have been working at Google for almost a decade. I’m a digital consultant who advises luxury companies on their digital marketing strategies.
I have had working relationships with various Maisons and luxury giants, such as Hermes, Louis Vuitton, Dior, Moët Hennessy, Guerlain, L’Oréal, Clarins, or Chanel.
I’m also teaching in various MSc and MBA programs, including those majoring in Luxury Management, where I address “digital transformation & data analytics”.
Who this course is for:
- Students and professionals willing to reinforce their luxury management skills with digital competencies
Instructor
![Matthieu Tran-Van](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.6 Instructor Rating
- 109 Reviews
- 7,291 Students
- 1 Course
Like some of the finest luxury Maisons, I was born and raised in France. I spent the last 15+ years working in the digital industry. At first, I ran my own e-commerce agency.
Then, I joined Google in 2012 to work with some of the top luxury brands on the market and advise them, as a consultant, on their digital brand marketing campaigns. I also supervised the deployment of data marketing and ad tech at global high-end companies. I am currently working mainly with these Luxury Brands headquarters teams to strategize and implement global digital transformation projects across their markets.
I have also been a professor since 2010. I teach MSc and MBA students in 4 different business schools (186h/year). My classes foundation is a mix of solid theory and practical content. I make a point in achieving over 85% of student satisfaction, and to date, over 95% of students would recommend my courses to others!
I also run a blog that ranks in the Top 20 of the Marketing blogs in France. Even though this personal website does not only focus on the luxury industry, I had the opportunity to publish several articles that directly address topics for the luxury industry (in French)