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Local SEO for Beginners: Drive More Traffic to Your Business
Rating: 4.4 out of 5(9 ratings)
279 students

Local SEO for Beginners: Drive More Traffic to Your Business

Start Bringing in More Traffic & Customers to Your Local Business By Learning How to Do Local SEO
Created byKristan Bauer
Last updated 12/2020
English

What you'll learn

  • How to rank higher in local search results and the local map pack
  • How to attract more organic search traffic to your site
  • How to drive more in-person customers to your local business
  • How to create localized content and brand awareness
  • How to effectively respond to customer reviews – both good and bad
  • How to create an SEO-friendly website and location pages

Course content

5 sections • 12 lectures • 1h 19m total length

  • Welcome Video2:04

    Welcome to the Local SEO Bootcamp!

    In this course, you'll learn the basics of local search, including the what, why, and how to effectively improve local SEO for your website. This is a four-module course covering the fundamentals of local SEO.

    • In the first module, we'll review local SEO basics, top ranking factors, and understanding local search behavior.

    • In the second module, we'll cover how to use local search directories, managing online reviews, and how to maximize business citations.

    • In the third module, we'll cover website optimization, including both content optimization as well as backlink development.

    • In the fourth module, we'll review the latest in local SEO tactics, techniques, and Google My Business (GMB) features to ensure your business is maximizing its reach.

    The Local SEO Bootcamp is designed to easily to you from A-to-Z with improving your local SEO and setting up an SEO-friendly website for your local business. You'll learn essential skills on local SEO without the extra fluff.

    Download all course resource material for the Local SEO Bootcamp to help you follow along with the course and easily implement actionable local SEO tactics. Course resource materials include: 

    1. Local SEO Workbook

    2. Google My Business (GMB) Setup Guide

    3. Business Directory Checklist

    4. SEO-Friendly Website Checklist

    Course resource materials will also be included in each lesson as well as a PDF of the presentation slides! 

Requirements

  • No SEO prerequisites or knowledge (this is a beginner course)
  • Own, manage or work with a brand that services a specific region
  • Own, manage or work with a brand with a physical location

Description

The Local SEO Bootcamp is the step-by-step training course that will show you exactly how to rank higher in local search results, attract more organic search traffic to your site and drive more in-person customers to your local business.

…even if SEO seems like a total mystery to you right now.

…even if you don’t think you have the skills to learn SEO.

...even if you’re skeptical about what search engine optimization can do for your local business.

The Local SEO Bootcamp will give you practical advice you can implement immediately, and it’s all broken down into small, manageable chunks. No fluff. No information overload.

Here's What You'll Learn in the Local SEO Bootcamp

Three core course modules (plus additional introductory and wrap-up modules) with a total of 14 individual lessons.

Module 1: Introduction to Local Search

In this module, you'll learn:

  • How to interpret different types of local search results and why this influences web (or in-person) traffic to your business

  • Top local SEO ranking factors so you know exactly how search engines rank websites and what you need to do to improve

  • How potential customers search for your local business and why you need to understand their search behavior before optimizing your site

Module 2: How to Leverage Local Business Directories for More Traffic

In this module, you'll learn:

  • How to get listed in the top local business directories relevant to your business and leverage for increased traffic

  • How to verify and create the best Google My Business (GMB) profile to show up at the top of the local map search results

  • How to successfully manage online reviews for your business to win over customers and improve local ranking

  • How to leverage advanced features for GMB to drive more brand awareness and customer engagement

Module 3: How to Optimize Your Website for Better Search Ranking

In this module, you'll learn:

  • Important local and mobile features your website must have to drive more in-person customers and increase local search ranking

  • How to create the right kind of content so your business ranks for the right keywords to reach local customers

  • Why you want other local websites to link to your business's site and how search engines use those links to understand how important your site is

  • Why it's important to set up your website to conduct transactions and orders online when in-person shopping is not an option

Additionally, with the Local SEO Bootcamp, you'll get PDF downloads of all the slide presentations and four bonus resource materials to help you implement what you learn in the program, including:

  1. Local SEO Workbook: Use this printable, downloadable Local SEO Workbook to follow along with the Local SEO Bootcamp. You'll be able to record notes and customize action items for your business.

  2. Google My Business (GMB) Setup Guide: Use this downloadable guide to correctly set up your GMB account for your business. You'll learn essential steps and settings to use to maximize local search.

  3. Local Directory Checklist: Use this printable, downloadable Local Directory Checklist to make sure your business is listed accurately in all the important local business directories.

  4. SEO-Friendly Website Checklist: Use this printable, downloadable SEO-Friendly Website Checklist to make sure your website is set up for local SEO success and driving in-person customers.

Who this course is for:

  • Local business owners or managers who want to improve their brand's SEO
  • Consultants, content creators, or digital marketers who support local businesses
  • Consultants, content creators, or digital marketers who that want to offer local SEO services to clients
  • Anyone who wants to learn the basics of local search engine optimization

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