Life Coaching: Convert Free Sessions into Paying Clients
4.6 (149 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,437 students enrolled

Life Coaching: Convert Free Sessions into Paying Clients

Design compelling free life coaching session offers that provide tremendous value & gently guide clients to hire you.
4.6 (148 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,437 students enrolled
Last updated 8/2020
English [Auto]
Current price: $100.99 Original price: $144.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 3 articles
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Offer potential clients tremendous value through free introductory coaching sessions
  • Use a proven structure for conducting your sessions in a you to discuss your coaching program without feeling uncomfortable
  • Create a complete script for making your offer and inviting clients to join your coaching program so that you never have to fear not knowing what to say or how to close the sale.
  • Create a compelling free session offer that will attract your ideal clients by capturing their interest and clearly identifying the outcomes they will receive.
  • Pre-qualify your leads BEFORE the free session
  • Avoid wasting your time with people are not a good fit for your coaching
  • Promote and market your free sessions using proven methods and done-for-you email and social media invitation scripts
  • Ability to print course materials


We are top Udemy instructors in the personal development category. Our courses have been taken by over 150,000 happy students from 195 countries.

We have a thriving community in the course and we are actively involved and answer questions within 24h.



The number 1 question we’re asked by our life coaching students is: "how do I get life coaching clients?"

And the number 1 most effective method for enrolling paying life coaching clients is to offer compelling free sessions.  

The good news is that if you don’t like the idea of selling, you’ll love offering free session! 

You get a chance to SERVE a potential life coaching client, instead of selling, by offering them tremendous value through your life coaching AND you’ll have an opportunity to share what you do with them to see if they’re a good fit for your life coaching program.

And don’t worry, we teach you exactly how to offer this session and make your offer without feeling uncomfortable or sounding “salesy”!      

Free session are a great way to generate new leads or a powerful follow-up offer after meeting potential life coaching clients through networking, speaking, or referral. Plus, it is THE best strategy for enrolling high-end life coaching clients because they want to know, like, and trust you before they invest top-dollar in your programs. This is your opportunity to let them experience the transformation you offer first hand!  

But, it’s important to know there is a right way and a wrong way to offer free sessions.  

This course will help you avoid the biggest mistakes most coaches make when offering free sessions.  

  • They don’t structure their sessions around clearly-defined outcomes so their sessions are sloppy and don’t get results  

  • They have no plan for how to make their offer or  invite the client into their life coaching program, and so they end up sounding awkward, feeling uncomfortable and having a low enrollment rate, and sometimes they avoid bringing it up all together, which is unfortunate because those potential life coaching clients are missing out on a great opportunity to get the help the need.  

  • They become desperate when a potential life coaching client expresses interest but says the cannot pay the fee, and so they rush to lower the price and end up feeling devalued and deflated.  

After completing this course, you’ll walk away with:  

  • proven structure for your life coaching session so that you are certain your life coaching client will receive clarity and value and that you can gently lead the client into the discussion of your program without either of you feeling uncomfortable—in fact, they’ll be eager to hear more!  

  • complete script for inviting the life coaching client to join your life coaching program so that you never have to fear not knowing what to say or how to close the sale.  

  • A compelling free session offer that will attract potential life coaching clients by capturing their interest and clearly identifying the outcomes they will receive.  

You’ll also learn how to pre-qualify your leads BEFORE the free session so you can avoid wasting your time with people are not a good fit for your life coaching  

And you’ll learn methods for promoting, marketing and putting your offer out into the world, as well as create Free Session Offer Invitation Scripts to use when emailing your offer or on your website or social media.  

The truth is that your life coaching makes a real difference in the lives of your life coaching clients. And so, it is your moral obligation to share your gift with the world. Offering free initial life coaching sessions is a great way to make a difference and enroll paying life coaching clients at the same time.

So, are you ready to transform your life coaching business? If so enroll now, we look forward to seeing you in the course!

Guarantee: We know you will love this course. However, we offer a no-questions-asked 30-day money-back guarantee if the course does not meet your needs for any reason.   

So, who are we? We are Joeel & Natalie Rivera, serial entrepreneurs, authors,  speakers, and educators. We have over a decade of experience in the  field of psychology and life coaching and our greatest passion is  empowering others to live life on their terms, fulfill their potential,  and embrace their greater purpose. All of our programs are designed  based on our experience in coaching, social services, psychology, and  education, as well Joeel’s Masters Degree in Counseling and research on  happiness for his dissertation for a PhD in psychology. We have over  70,000 students from 190 countries.     

Who this course is for:
  • Life coaches or other practitioners who want more clients (and specifically their ideal clients)
  • Life coaches who want to share their gift and make a difference while making a great living
  • Life coaches who present their services in a way that doesn’t feel uncomfortable, awkward or “salesy”
  • Life coaches who want to offer free coaching sessions as part of their overall marketing plan
Course content
Expand all 26 lectures 02:02:41
+ Welcome and Foundation
9 lectures 38:18

Find out why free sessions are the best way to enroll paying clients!

Preview 04:21

Explore your options for offering free sessions and decide whether you want to offer a "qualifying session" or a "full introductory session".

Preview 05:14

Explore alternative ways of using free session to enroll paying clients that do not involve making your offer during the session

Preview 04:39

Find out how to get the answers to any questions you may have as well as utilize the extensive workbook material and exercises contained in this course.

Q&A, Support and Workbook Exercises

Find out the benefits of offering free sessions and whether you want to charge for your introductory sessions or not.

Free or paid?

Find out why getting clients is NOT about selling. It's about serving!

The Importance of Serving Not Selling

Explore strategies for prequalifying clients and making sure the people you offer free sessions to are a good fit.

The Importance of Prequalifying Clients
Questions, Resources and Meet the Instructors
3 lectures 18:19

What's in a name? EVERYTHING! Create a compelling name for your free session.

Naming Your Offer

A compelling offer needs to focus on desirable outcomes and scarcity. Found out how.

Outcomes and Limiters

In order to have ANY clients take you up on your free session offer, you have to make it easy for them to enroll.

Enrolling Clients in the Free Session
6 lectures 31:37

Find out why structuring your coaching session, using this detailed blueprint, is so important for offering free sessions that convert into paying clients.

Structuring Your Coaching Session

Find out how to make a connection with your client as well as establish expectations, including planting the seed that will allow you to discuss your coaching program later without feeling awkward.

Step 1: Develop Rapport and Set Expectations

Help your client gain clarity about the problems, goals, desires, and pain.

Step 2: Determine Goals and Problems

Show your client how coaching with you would help them solve their problems.

Step 3: Explain the Benefits of Coaching

Offer tremendous value to your client by diving deep into a coaching activity or process that will get them results.

Step 4: Offer Results through Coaching

Help your client see a vision of themselves accomplishing their goal and test their commitment to following through.

Step 5: Establish Commitment and Future Pace
5 lectures 22:18

Learn how to gently bring up your coaching program in a way that feels comfortable and that the client is eager to hear what you can do for them!

Step 6: Transition to Your Offer

Learn how to discuss the costs of your coaching program with your client.

Step 7: Closing the Sale

Learn how to address and overcome common objections, including specific objections and strategies for handling high-end clients and high-cost programs.

Overcoming Objections (Including High-End Clients)

Find out what steps to take at the end of the session when the client has decided NOT to enroll in your program, so that you end on a high note.

What to Do When They Say “No”

Find out what steps to take at the end of your session when the client has said "YES!" and wants to enroll in your program! 

What to Do When They Say “Yes”
1 lecture 06:40

Explore proven methods for offering your free sessions, such as through networking, referral partners, and joint ventures.

Putting Yourself Out There
+ Conclusion and Next Steps
2 lectures 05:28

So, what's next?

Conclusion and Next Steps
BONUS: Additional Life Coaching Tools You Don't Want to Miss