
Learn landing page optimization and conversion rate optimization, covering the three-second litmus test, above-the-fold messaging, heat maps, trust and credibility, USP, keywords, and a call to action to boost conversions.
You will learn what is a search engine in this lecture.
You'll learn the concept of Search Engine Optimization & Search Experience Optimization
You'll learn about Latent Semantic Indexing in this lecture. It's one of the most important concept to understand the process of SEO
You'll learn how search engines read a web page.
You'll learn about various elements shown in a SERP.
Learn to check keyword rankings using an incognito window to get generic search results, free from personalized biases, and explore using VPNs or proxies to view rankings from different locations.
You'll get to know what is a keyword and the importance of it in a business.
You'll be able to do keyword research in right way.
You'll be able to learn various methods and tools for proper keyword research
You'll learn how to find out your most relevant competitors.
You'll be able to perform a competitive research by various methods.
You'll learn how to write better titles for your web pages.
You'll learn how to write better meta descriptions for any web page.
You'll be able to add meta keyword tag in a web page.
You'll learn about SEO friendly URLs.
You'll learn about SILO structure of content, cornerstone content and can implement it on any website.
Learn to structure pages with heading tags from h1 to h6, using a single h1 for the main subject and h2-h6 for sections, and keep titles under 80 characters.
Research topics to craft a unique, well-structured seo content writing style. Create scannable articles with images and links, using proper keyword density and avoiding duplicates.
Explain keyword density and consistency, showing focus keywords across headings, permalinks, images, and body content with targets under 7 percent for singles and under 4 percent for doubles.
Explore keyword proximity, showing how placing your long term keyword and related words near the top and throughout the page boosts relevance.
Explore a suite of seo audit tools to quickly overview your website, download free reports, and use multiple tools with Google webmaster tools and analytics for data-driven improvements.
Understand robots.txt, a text file that instructs crawlers on what to crawl and index. Use user-agent, allow, and disallow rules, plus sitemap signals, to control access and crawling frequency.
Explain how 301 permanent redirects consolidate duplicate content across www and non-www pages, preserve link equity, and how to implement domain-level redirects via hosting or .htaccess to avoid penalties.
Learn how geotags use latitude and longitude to signal local business location to search engines, improve map listings and local SEO by embedding the code into your WordPress site.
Learn how rich snippets and structured data enhance recipe search results, implement with WordPress or other platforms using schema markup, and validate with Google tools.
Discover how open graph tags integrate web pages into the social graph, control the image, title, and description shown when sharing links, and implement og properties in your page head.
Learn how page speed and caching power dynamic websites with a content delivery network, and optimize images and scripts using WordPress plugins for faster loading and better rankings.
Understand boilerplate content, balance it with 350+ words of body content to keep pages unique, achieve 75 percent uniqueness, use cornerstone content with hyperlinks and calls to action for seo.
Learn how RSS, or really simple syndication, updates WordPress posts from a single feed to email, mobile apps, and RSS readers.
Learn what a sitemap is, including HTML sitemaps for users and XML sitemaps for search engines, how Google crawls sites, and how to submit sitemaps and set update frequency.
Explore the text to HTML ratio and how search engines read content versus code. Learn ideal content length guidelines and practical ways to improve text ratio to boost rankings.
Learn how backlinks and mentions boost popularity and search rankings, and master internal and external links, nofollow/dofollow ratios like 80/20 and 60/40.
Learn what a natural link profile looks like, including diverse anchor text, exact and related keywords, brand anchors, and the role of social signals and local signals in backlink credibility.
Master four key link building principles: quality over quantity, relevance, natural backlink diversity, and freshness. Use Open Site Explorer to gauge domain and page authority for guidance.
Cover essential ecommerce seo tactics, including fast page speed, keyword-rich homepage placeholders, mega menus, landing pages, canonical handling, product descriptions, reviews, and interlinked recommendations.
Block duplicate content on ecommerce sites by using robots.txt to block dynamic variation pages and catalog search results, while allowing product pages with size and color variations to index.
Learn to set up a self-hosted WordPress site, configure post-name permalinks, install SEO plugins like Yoast, and optimize on-page elements with Open Graph and breadcrumbs.
Learn Advanced SEO from Scratch | Advance SEO Course | SEO Training - The Beginner’s Quick Guide to Advanced SEO (SEO Expert/Specialist Level).
This Advanced SEO training course contains 9+ hours of very In-depth Video walk-through modules with proven techniques, lots of practical examples / live projects / case studies, 35+ resources, 200+ pages SEO Ebook and assignments. A Carefully crafted SEO course covering latest SEO 2018-2019 trends, techniques & hands-on SEO tips from an experienced & successful entrepreneur.
This advanced SEO course will help you to
Master Strategical and Technical SEO factors
Make your website load in less time.
Get indexed by search engines faster
Implement the best User experience for your visitors / customers – The future SEO factor. Reduce user abandonment rate and increase user’s time spent on your site
Learn Keyword Research in SEO - Get targeted traffic to your site, by using the chosen informative long tail keywords
Protect your website against Negative SEO – This is your line of defence against negative SEO attacks
Learn everything from Positive SEO factors to Negative SEO factors, master them and implement on your website to get top ranking in search engines.
Make your brand name popular and grow your business / ad revenue 2X to 100X
There is a growing demand for SEO professionals in the digital marketing industry. The gap between professionals taking up SEO and the required number of them keeps growing with each day. Almost every business today has an online division to help in promotion of the brand and marketing of the products and services. This beginner’s guide to advanced SEO will help you learn the craft and pick up tricks and tips from experts.
Some of the areas covered in this SEO course include:
On-Page SEO: The crucial part of optimization where you get to know about the aspects of developing a search-friendly website and web pages. To facilitate the algorithms of Google, and other search engines, the on-page optimization has to be correct. This course will help you learn the intricacies of adding elements that will help boost a site’s SEO status.
Off-page SEO: These are elements that help Google and other search engines find your website among several others in the competitive arena. It is only through off-page SEO that interested users, and potential customers, will find your website through their generic searches. This course will teach you how to master these off-page factors.
WordPress SEO: WordPress is the most popular platform to build websites and blogs. It is also an effective tool for content management and marketing. This course will give an insight into developing WordPress optimization by using its own tools and techniques. Through this course, you will learn the power of WordPress and how to use its inherent tools for a search-friendly web page or blog.
Local SEO: Most users today check up search engines for local needs, like a restaurant or a doctor. Local searches are especially necessary for businesses with a local flavour and a niche market. This course helps you learn the requirements of local SEO and what you need to do to make a site popular in the local circuit.
Google Webmaster Tools: These tools help you audit websites and check their viability from a search optimization perspective. With these tools at your command, you can judge the health of a website and figure out how you can improve it for better optimization.
Other than these areas, the course includes focus on the optimization of e-commerce sites, site audits and the like. It can’t get better for a beginner or an advanced user who wants to learn advanced SEO or to brush up their skill with more insights and tips. It is suitable for anyone who wants to master SEO - individuals, students, professionals, businessmen or entrepreneurs.
Enroll now in your SEO Masterclass!