Build. Measure. Learn. Lean Startup SXSW 2012.

Become a Lean Startup Guru. Learn Lean Methodology from Lean experts like Eric Ries, Steve Blank, and more.
Free tutorial
Rating: 4.3 out of 5 (1,372 ratings)
93,360 students
5hr 56min of on-demand video
English [Auto]


Welcome to the exclusive Lean Startup course where you will learn lean startup methodology from the world's leading startup founders and experts, including Steve Blank, Scott Cook, Ash Maurya, Todd Park, and many more.

Build: Lessons learned in agile, continuous development.

Measure: Case studies on pivots & minimum viable product (MVP).

Learn: Best practices in customer development.

Recorded at SXSW Interactive 2012, this course is the only place where you can find all presentations and videos for the entire Lean Startup event and learn lean methodology for startups from the leading experts.

For more information on the event agenda, speaker bios and info, please visit: http://leanstartupsxsw.co/agenda/


Serial Entrepreneur
Steve Blank
  • 4.3 Instructor Rating
  • 1,372 Reviews
  • 136,547 Students
  • 1 Course
Steve Blank is a retired serial entrepreneur with over 30 years of experience in high technology companies and management. He is a Consulting Professor at Stanford in the Graduate School of Engineering STVP Program.

Steve has been a founder or participant in eight Silicon Valley startups since 1978. His last company, E.piphany, started in his living room. His other startups include two semiconductor companies (Zilog and MIPS Computers), a workstation company (Convergent Technologies), a supercomputer firm (Ardent), a computer peripheral supplier (SuperMac), a military intelligence systems supplier (ESL) and a video game company (Rocket Science Games).

Steve is on the board of CafePress.com, an on-line marketplace, and IMVU, a 3D IM social network.

Steve was appointed by Governor Arnold Schwarzenegger to the California Coastal Commission and is the Chairman of Audubon California and on the board of the Peninsula Open Space Trust (POST.)

His Google Tech talk, "The Secret History of Silicon Valley" (available on YouTube) is one of the definitive views on the early history of innovation in Silicon Valley.

Steve teaches entrepreneurship and a methodology of managing marketing, sales and business development in high technology startups.  His course text "Four Steps to the Epiphany" is the definitive work on Customer Development and is one of the foundations of Lean Startups.  

Steve also likes the ideas shared in Eric Ries' Lean Startup Course.
Eric Ries
  • 4.2 Instructor Rating
  • 2,867 Reviews
  • 111,333 Students
  • 3 Courses

Eric Ries is the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. In 2010, he became an Entrepreneur-in-Residence at Harvard Business School.

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale University, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There, leading efforts in agile software development and user-generated content.

Dave McClure
  • 4.3 Instructor Rating
  • 1,372 Reviews
  • 93,360 Students
  • 1 Course
Startup Founder/Coach. Chief Product Officer, BionicSolution
Janice Fraser
  • 4.3 Instructor Rating
  • 1,558 Reviews
  • 98,076 Students
  • 2 Courses

Janice Fraser

Janice Fraser is a serial entrepreneur and a globally recognized expert on the management practices needed to support innovation at scale. Her clients have included the Obama White House, Proctor & Gamble, Lyft, and the Navy Seals Training Command. Frasier currently serves as SVP at Bionic, where she installs entrepreneurship and venture capital as forms of growth management in Fortune 100 companies, which enables them to launch new billion-dollar businesses. 

Previously, Fraser was Director of Innovation and Transformation at Pivotal. For 16 years before that, Janice started half a dozen companies with a variety of outcomes — both exits and flat-out shutdowns. Among them, Janice was founder/CEO of Luxr, an early Lean Startup firm (sold to Pivotal), and Adaptive Path, the world’s first UX firm (sold to Capital One). 

The material presented here was developed for LUXr, which provided workshops for hundreds (thousands) of entrepreneurs around the world. She personally worked with more than 50 companies in a 10-week product acceleration program. With backing by 500Startups, Mitchell Kapor, Bill Gross's Idealab, and Tony Hsieh's Vegas Tech Fund, Luxr reached entrepreneurs around the world before the company joined the exceptional team at Pivotal, where Janice & team continue to coach entrepreneurs inside large companies as well at startups.

My promise to you is this: You give us a day, and we will leapfrog your company forward at least a month.

Janice is a guest speaker at many conferences and top business schools around the world, including Haas, Kellogg, Stanford, and the Presido Graduate School of Management.

Helping Entrepreneurs Succeed
Ash Maurya
  • 4.3 Instructor Rating
  • 1,372 Reviews
  • 110,702 Students
  • 1 Course

"Life's Too Short to Build Something Nobody Wants".

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being.

Top companies trust Udemy

Get your team access to Udemy's top 26,000+ courses