Most landing pages don't fail because of button colours or minor design tweaks.

They fail because:

• the messaging is unclear

• the page doesn't align with user intent

• friction is introduced at key decision-making moments

• the real conversion bottleneck hasn't been identified

In this practical, action-oriented course, you will learn how to analyse landing pages through the lens of Conversion Rate Optimisation (CRO) and identify the issues that are most likely affecting performance.

Rather than focusing on generic “growth hacks” or random A/B test ideas, this course teaches a structured, evidence-driven approach to diagnosing landing page problems and prioritising meaningful improvements.

You will learn how to:

• identify conversion bottlenecks

• evaluate landing pages against user intent

• reduce friction and confusion

• improve clarity and messaging hierarchy

• prioritise the highest-impact changes

• structure simple landing page experiments

The course is designed to be concise, practical and beginner-friendly, with a focus on real-world application rather than heavy theory.

Whether you're running paid campaigns, managing landing pages for clients, improving an ecommerce experience or simply trying to increase conversions on your website, this course will help you think more strategically about optimisation.

What You’ll Learn

• Identify common landing page conversion bottlenecks that reduce leads, signups and sales

• Understand how user intent, clarity and friction impact landing page performance

• Analyse landing pages using practical CRO principles and prioritise the highest-impact improvements

• Apply simple conversion optimisation techniques to improve messaging, calls to action and user flow

• Understand the difference between surface-level CRO changes and meaningful conversion improvements

• Structure and run simple landing page experiments to validate optimisation ideas

Requirements

• No prior CRO or A/B testing experience is required

• This course is designed for marketers, business owners, founders and growth teams who want to improve landing page performance and increase conversions

• A basic understanding of websites and digital marketing will be helpful, but everything is explained in a practical, beginner-friendly way

• Learners are encouraged to apply the concepts to their own website or landing pages as they work through the course

• No coding or technical skills are needed

• Optional: access to website analytics or behaviour tools such as Google Analytics, Hotjar or Microsoft Clarity can help you put the lessons into practice

Who This Course Is For

• Marketers who want to improve landing page performance and increase conversions without relying on guesswork

• Business owners and founders who are driving traffic to their website but struggling to turn visitors into leads or customers

• Growth marketers, digital marketers and PPC specialists looking to improve the ROI of their campaigns through better landing page optimisation

• UX, product and ecommerce professionals who want a practical introduction to CRO and user behaviour analysis

• Anyone interested in learning how to identify conversion bottlenecks, reduce friction and improve user journeys on landing pages

• Beginners who want a practical, straightforward introduction to conversion rate optimisation without heavy theory or technical complexity

Course Sections

Section 1 — Introduction to Landing Page CRO

• Why landing pages underperform

• The difference between surface-level and structural optimisation

• Understanding conversion bottlenecks

Section 2 — How to Diagnose Landing Page Problems

• Identifying friction points

• Evaluating clarity and hierarchy

• Understanding trust and confidence signals

Section 3 — Turning Insights into Stronger Hypotheses

• Identifying the root causes behind conversion bottlenecks and user drop-off

• Moving from general observations to evidence-led hypotheses

• Using a simple framework to generate stronger test ideas

Section 4 — How to Prioritise What to Fix First

• Finding the biggest constraint

• Prioritising high-impact changes

• Avoiding random optimisation

Section 5 — Validating Changes Before You Scale

• Structuring a simple experiment

• Choosing what to measure

• Avoiding common mistakes

Final Section — Continue Learning

• Recommended resources and tools

• Suggested next steps

• Landing page diagnostic checklist