I'm a UK-based CRO and experimentation specialist with experience leading optimisation programs across enterprise organisations, ecommerce brands and digital businesses. businesses improve landing page performance, optimise digital experiences and build more evidence-driven approaches to growth.

My work has included experimentation strategy, UX optimisation, funnel analysis and digital growth consulting across financial services, ecommerce and lead generation sectors.

My courses bring together practical CRO principles and real-world optimisation thinking in a concise, actionable format designed for marketers and business owners.