Product Strategy - Strategic Competitive Analysis

Name: Product Strategy - Strategic Competitive Analysis
Rating: 4.2 (36 reviews)

Learn the competitive forces that impact your industry and how to counter them.

Created byJoe Cotellese

Last updated 10/2017

English

What you'll learn

Understand the various factors that increase the competitive pressure on industries.
Analyze your own industry for those competitive pressures.
Develop a strategy to combat the competitive pressure exerted on your industry.

Course content

4 sections • 8 lectures • 52m total length

Introduction - What is Competition?8:04
In this lesson we'll look at the nature of competition. We'll talk about how competition in business is like sports and war. We'll discuss how companies like BMW, Chevy, Mc Donald's, Five Guys, Ike and Pottery barn all compete with each other.
At the end of this lesson you should have an understanding of why companies compete with each other. It's probably not the reason you think.

The Power of the Buyer10:06
In some industries a buyer can exert a lot of influence. In this lesson we look at the factors that can give a buyer influence over your business and industry. We use examples from Dell Computers to illustrate this point.
The Power of the Supplier6:56
In some industries your suppliers can have a negative impact on your business. In this lesson we look at how Microsoft wielded an inordinate amount of influence over the PC industry.
The Threat of Substitutes2:41
Your customers can substitute goods and services outside your industry. When they do they exert pressure on your industry. Think bottled water vs. carbonated beverages. How do you cope with this and prevent your customers from substituting products?
The Threat from New Competitors7:28
If you're in a growth industry then new players are going to come in all the time. In this lesson we use Tesla as a case study for the factors that a new competitor must overcome to compete within your industry. Knowing this factors can prevent your from being blindsided when a new competitor comes into your field.
Intensity of Rivalry5:39
In this lesson we look at case studies from Diapers.com to explore how intense rivalry can have both a negative and positive impact on your industry.

Requirements

Basic understanding of product management or marketing.

Description

Do your customers have too much power over you and your industry?

What strategies have you employed to fight off new companies competing in your industry?

How can rivals compete in a way that benefits everyone in your industry?

These questions and more are discussed in Know Your Competition. This course, part of the Learn Product Management series, will teach you how to evaluate the competitive forces that put pressure on your industry.

I use examples across a variety of industries to break down a competitive analysis framework that you can use to assess the competitive forces that affect your industry.

The course includes:

A 50 minute video that explains the competitive analysis framework
An Excel template that you can use to analyze your industry and competitors.

This course is jam packed with information that will give you an advantage over your competitors.

Who this course is for:

This course is meant for Product Manager and Product Marketing professionals.

Product Strategy - Strategic Competitive Analysis

What you'll learn

Explore related topics

Course content

Know Your Competition1 lecture • 8min

The Five Competitive Forces5 lectures • 33min

Rival Analysis Tool1 lecture • 9min

Wrap Up1 lecture • 2min

Requirements

Description

Who this course is for: