
Learn practical PR strategies to win clients, manage client expectations, craft effective pitches, and lead for better publicity, with actionable worksheets you can implement immediately.
Identify your niche and target audience, then find clients on platforms like upwork or craigslist. ditch the pitch and build value-driven conversations using case studies to win and retain clients.
Set realistic expectations in PR by educating clients and outlining a clear kickoff, process, and success metrics. Learn to address burned clients through due diligence and timely, transparent communication.
Craft targeted, timely pitches with compelling subject lines and a clear call to action. Research the reporter and tailor every pitch to current trends rather than mass outreach.
Develop thought leadership to generate publicity by building a brand, sharing expertise via bylined articles, speaking engagements, podcasts, and white papers, then pitch trend-driven insights for credibility and conversions.
PR services are more in demand now than ever before. But that means a lot of competition. It can be hard to make sales, vie for media attention and stay on top of changing trends in the industry...
This video training series is perfect for new PR people or people fresh off a communications degree, PR companies who are trying to grow or get better results for clients, PR freelancers or SEO/digital marketing agencies who are trying to figure out this PR game.