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Introduction to Commercial Awareness
Rating: 4.1 out of 5(41 ratings)
1,049 students

What you'll learn

  • Define what commercial awareness is and its importance
  • Identify and define different types of changes and innovations
  • Identify and overcome barriers of change
  • Map out and manage stakeholders
  • Use tools and techniques to identify areas for innovation and change
  • Prepare for and successfully implement changes and innovations

Course content

10 sections24 lectures53m total length
  • Introduction2:46

Requirements

  • There are no requirements to enrol.
  • No prior experience is needed, just willingness and desire to learn.
  • You will need Internet connection to watch the lectures and to download resources.
  • Resources are in PowerPoint, Word and Pdf. You will need the software to view them.
  • You might need a printer, should you wish to print downloaded resources.
  • The course is in English, you need to understand the spoken and written language.

Description

Whilst developing current leaders as well future leaders, I have seen a change in what employers, and what employees are also looking for in their leaders. There has been a shift from the traditional management skills to more new leadership skills. In the past, there was an emphasis on business, operational and financial skills. Whereas, nowadays, employers are looking for people who have more leadership, soft or human skills. These would include, for example, emotional intelligence, communication, presentation, time management, coaching and mentoring, or stress management skills. I often get requests for Commercial Awareness workshops and courses. Commercial Awareness is an example of leadership skills where leaders need their traditional, manager skills as well as their new, leadership and soft skills.

In this course, we will be covering various aspects of commercial awareness.

In the lectures, we will be discussing what commercial awareness is, how to spot opportunities for change and innovation, how to guide and support all your stakeholders through a change. We will be discussing how to evaluate different options and choose the one that would have the most benefits, and finally, how to draw up a plan to successfully implement any change.

This course will be a part of a series of courses on different new leadership skills.

Who this course is for:

  • All levels
  • People who want to learn about commercial awareness
  • Leaders and managers who are more experienced and just need to brush up their commercial awareness skills
  • People and new leaders who are preparing for a leadership role