Answer "So, What Do You Do?" In a Way that Actually Works

The simplest introduction in networking (or even in an online headline or bio), is simply your answer to, "So, what do you do?"

These are the intros we often give in a one on one scenario at a networking even, or even in casual conversations when we meet new people.

But while there is no "right" way to answer it, if your goal is to open up opportunities for yourself and your business, these mistakes will get in your way to having an intriguing introduction.

Have you ever done one of these?

Your short intriguing introductions have a very simple framework.  But don't be fooled. 

You'll be answering a completely different question than the one a lot of people typically answer when introducing themselves.

You'll also hear what that Educational Consultant said in 6 words that made all the difference.

This piece is also key, because it will become the foundational piece of how you build out longer introductions.

Would you like to have some clear models of how people in different industries have used this framework?

Here, Will gives several before and after examples of effective, short intriguing introductions from his clients, including some video examples of clients in Intriguing Introduction Sessions.

Which one is your favorite example?

When you go to networking events you'll often be given 15-30 seconds to introduce yourself to a group, or even the whole room. 

And you want to make use of every single one of those seconds.

But these mistakes will often get in the way of doing that in an effective, memorable way. 

Are you avoiding these common mistakes?

Here you'll build off of your short introduction, enabling it to grab the attention of the people in your audience, and give them something to do with it.

Will introduces two additional pieces of the Medium Intriguing Introduction Framework, and explains the surprising order they should go in when combined together.

Will gives you multiple examples of how his clients across multiple industries have applied the Medium Intriguing Introduction Framework.

Which one would be the best model for you?

And if you need a different one of these every month, or even every week, Will gives you a simple set of prompts to help you come up with a seemingly endless supply of topics for Intriguing Introductions.

Long networking introductions are often used in these special environments. 

They are some of the hardest for people to do effectively, and in addition to the same mistakes they make with shorter introductions, they often commit these two mistakes.

But if you've come this far in the course, avoiding these mistakes will be no problem.

Just add in the last piece of the framework we discuss in this section.

The Long Intriguing Introduction Framework adds one additional piece into the mix - DIFFERENTIATE

And it can be difficult to do well (which is why so many people do it poorly).

There two different ways to differentiate, and three different classes of competition you have to differentiate against. 

And Will is going to walk you through each one, so you can apply them in multiple scenarios.

There's a reason this is the longest lecture in the course...

But don't worry. 

You've got this.

Now you have all four pieces needed for a Long Intriguing Introduction. 

Here, Will gives you the most effective order to lay these out in using a personal example, and discusses when to add in elements like stories. 

You're ready to Open Opportunities.

Here, Will gives you several examples of Long Intriguing Introductions from various clients so that you can see to differentiate against the competition in multiple ways.

Obviously you're online if you're taking this course.

But where do people find you online? 

Will discusses how to incorporate your Intriguing Introductions into sites like your social media profiles, incorporate the topics in with other content marketing techniques, as well as "organic outreach" strategies through online channels so that you can Open Opportunities as well online, as you do in person.

Will mentioned several times throughout the course that you need to have multiple Intriguing Introductions that shift with you goals, the audience, or your content calendar. 

Here, Will gives an example from a client with over half a dozen different Intriguing Intros and the scenarios that she uses them, so you can model these in your networking and online marketing.

So, what are you going to do now?

You need to put this new knowledge into practice and hone it as a skill.

Will shares several ways, besides the obvious, that you can do to get more practice, as well as getting more real-life feedback.