Design Thinking & Innovation Updated with Gestalt Principles
What you'll learn
- You will understand how they can pursue an innovation journey or how to develop a new product or service using the design thinking framework.
- You will understand that Design Thinking is an approach used for practical and creative problem-solving.
- You will learn that Design Thinking is extremely user-centric, It focuses on humans first and foremost, seeking to understand people’s needs
- Empathy provides the critical starting point for Design Thinking
- You’ll gather all of your findings from the empathise phase and start to make sense of them: what difficulties and barriers are your users coming up against?
- You will learn that the third phase in the Design Thinking process is where the creativity happens, and the ideation stage is a judgement-free zone!
- You will get clarity that the fourth step is key in putting each solution to the test and highlighting any constraints and flaws
- You will understand that the results of the testing phase will often lead you back to a previous step, providing the insights you need to redefine
July 2022: Gestalt principles are very relevant for design and innovation. Detailed video session covering the seven principles along with examples have been added.
What is Design Thinking?
Design Thinking is an approach used for practical and creative problem-solving. It is based heavily on the methods and processes that designers use (hence the name), but it has actually evolved from a range of different fields — including architecture, engineering and business. Design Thinking can also be applied to any field; it doesn’t necessarily have to be design-specific.
Design Thinking is extremely user-centric. It focuses on humans first and foremost, seeking to understand people’s needs and come up with effective solutions to meet those needs. It is what we call a solution-based approach to problem-solving.
What is the purpose of Design Thinking?
Now we know more about how Design Thinking works, let’s consider why it matters. There are many benefits of using a Design Thinking approach — be it in a business, educational, personal or social context.
First and foremost, Design Thinking fosters creativity and innovation. As human beings, we rely on the knowledge and experiences we have accumulated to inform our actions. We form patterns and habits that, while useful in certain situations, can limit our view of things when it comes to problem-solving. Rather than repeating the same tried-and-tested methods, Design Thinking encourages us to remove our blinkers and consider alternative solutions. The entire process lends itself to challenging assumptions and exploring new pathways and ideas.
Design Thinking is often cited as the healthy middle ground of problem-solving — it is not steeped wholly in emotion and intuition, nor does it rely solely on analytics, science and rationale; it uses a mixture of both.
Another great benefit of Design Thinking is that it puts humans first. By focusing so heavily on empathy, it encourages businesses and organizations to consider the real people who use their products and services — meaning they are much more likely to hit the mark when it comes to creating meaningful user experiences. For the user, this means better, more useful products that actually improve our lives. For businesses, this means happy customers and a healthier bottom line.
Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way. In this course, we’ll give you a detailed definition of Design Thinking, illustrate exactly what the process involves, and underline why it matters: What is the value of Design Thinking, and in what contexts is it particularly useful? We’ll also analyze the relationship between User Experience Design and Design Thinking.
We also cover in this course how an individual or an organization can innovate and design products or service using the 5 step design thinking methodology.
Who this course is for:
- Product Managers, UI/UX Designers, Innovation Managers, Improvement Managers, Students, Senior Management
Profile of Trainer Govind Kumar
Over 2 decades of experience managing Technology, Operations and Quality in top MNCs & startups. Held leadership roles (including Founder & CEO of an AI & Automation Startup) and managed businesses across Asia Pacific & Japan region.
Expertise AI, Six Sigma and Innovation
Successfully incubated Centers of Excellence for fraud prevention and service analytics.
Significant experience in design thinking based product development and management. Played a critical role in developing products for emerging markets.
Education & Certification
B. Tech and Full time MBA from top institutes in India
Certifications in six sigma and project management.
Won global awards in the areas of Customer Experience, Leadership Excellence, Quality and Technology.
Featured in the cover of CIO Review Magazine.
Board of Studies Member of the Board of Studies at Loyola College, Chennai, India (a 96 year old institution)
We specialize in Cybersecurity, Data Science and Talent Management/Human capital management training. The USP of all our training's is the hands-on that we provide, our focus is on real-life practical knowledge sharing, and not tool-based PPT slides. All our training's are conducted by highly experienced practitioners who are dyed-in-the-wool penetration testers. The material is cutting edge and updated with even the most recent developments. We have a standard set of courses outlined in different information security domains, data analytics domains and Talent management domain. However, we also customize the training according to the clients’ requirements.