
Apply proven strategies for festival and tradeshow success in indoor and outdoor venues, regardless of weather, boosting merchandising creativity, booth layouts, and year-round income.
Discover a proven system to thrive at street fairs, festivals, and craft shows. Identify five essentials: product, attendee count, show cost, 10 by 10 canopy, and checklist.
Choose the right street fair, festival, or craft show for your business by weighing juried versus non-juried formats and questioning organizers about repeat vendors, pricing, and booth availability.
How to easily find events to attend in your area
Master a 10x10 booth mindset to persuade festival shoppers to stop and spend, using strategies that make your products irresistible amid vendor competition.
Keep side and back walls tied up to maintain an open, welcoming tent for shoppers. Inside, treat the booth as a store, greet with your creation story, and offer samples.
Stand out at street fairs, festivals, and craft shows by using a red canopy to attract more attention, potentially boosting sales.
Create booth signs that tell fairgoers what you sell and are visible from far away, using a cloth sign with embroidered letters attached to your tent with magnets.
Learn to craft a concise, information-packed creation story in three bullet points and an elevator speech that engages festival-goers and uses local sourcing questions to reveal your product’s origin.
Learn to craft a unique creation story that engages booth visitors, using an attention-grabbing opener and a compelling narrative about your product to boost sales now and over time.
Leverage the wow factor with customer testimonials and product images to build instant credibility, spark conversations, and attract buyers at street fairs.
Capture contact information from buyers and non buyers at street fairs using email capture forms and a free downloadable report to grow your year-round audience with AWeber.
Use bag stuffers to add value with printed postcards linking to a free download, driving lead capture and repeat purchases from your website.
If you are looking to make money selling products at street fair, festivals and craft shows, you can't afford to miss this...
This is a complete step-by-step for anyone interesting being a vendor, selling products and making money at street fairs, festivals, craft shows or any event. If you make your own products, you'll learn how to sell more. Also, don't worry, if you don't make your own products, you can still make money as a vendor. I'll share with you little know secrets how to source products and resell them.
You see, for the last 8 years my company has been a festival vendor at countless fairs, festivals and craft shows throughout Michigan and beyond. During the busy summer months, my team and I attend 3 - 5 festivals each month selling our products.
During the colder fall, winter and spring months we attend indoor events at local schools, food and wine festivals, trade shows, office buildings and even hospitals. So no matter the location of the of the event, time of year or the product your selling, this course is for you.
I've only included battle-tested strategies that work in the real world, with real customers to make real money and lots of it. The information in this course has been tested and refined to deliver maximum results and maximum profits.
Selling at an event is an amazing experience. The reason is simple, thousands of people, who are eager to spend money, attend festivals. fairs and craft shows looking for unique products. On any given day, you’ll have countless people stopping by your booth, talking with you and buying your product.
We’ve attended events like the 3-day Allen Park Street Fair in Allen Park, Michigan with over 250,000 attendees and the very next day we are at a local hospital selling our products to doctors and nurses.
In addition, I was also a featured breakout speaker teaching the information in this course at the Michigan Festival and Events Association annual meeting. This is a 2-day event to learn best practices on making money at street fairs and festivals.