Hello,

In a world where there are thousands of suppliers, it is hard to choose which one to go for. There is always a chance that you might not find what you want when you take chances. Your product is only as good as the person supplying it to you.

STAY WITH THE TO THE END OF THE LECTURE TO LEARN WHAT YOU NEED TO HAVE WHEN GOING TO JEWELRY SHOWS

You can start by using this Index and Consulting service set up by Yariv Gai. The short version is free for students taking this course. Find it here https://payhip.com/b/FyjV Find leads easily with it.

This daunting task might be a bit much for some but, when you have the right information, you will know where to look. So, how do you find a suitable jewelry supplier

Let’s find out:

1. Wholesale Directories

When it comes to finding a reputable jewelry supplier, you can start by looking through the catalog. It is a cheap and comprehensive way to find the people that you need. You can start with sites like Wholesale Central. These lists give you all the information that you need right at your fingertips. These are tested, tried, and proven suppliers who are known in the market.

2. Google Using Keywords

Using the search engine, you can enter keywords in the search box. Google is known as one of the best ways to find jewelry suppliers. Not all wholesalers can be trusted. You need to be careful when picking one. Make sure that they are known by other sellers in the market after you narrow down your list of suppliers to the ones that have what you need. Keywords to use can include:

· Jewelry supplier

· Jewelry wholesaler

· Jewelry manufacturer

· Jewelry factory

· Jewelry distributor

You can add more information to the phrase you search to get specific results. For example, you can write ‘jewelry manufacturers Bangkok’. When you find a company that looks legit, you should then run a Google search and YouTube search too to get more information about them.

Be vigilant not to choose someone no one else knows about or someone with credentials you cannot corroborate.

3. B2B Platforms

The platforms are one of the best and simplest ways to find the wholesalers and suppliers that you need. They will include everyone, even brands. You need to make sure that they are able to provide you with what they say they have. Platforms like Alibaba are a good place to start when you are looking for wholesalers with proven track records in the market.

4. Go to Jewelry Shows

Jewelry shows feature the industry standards when it comes to everything including marketers and suppliers. You can find them in booths with a catalog of what they offer. This way, you will get a chance to experience the product and you will know for sure that what you are seeing is real and easy to prove. It is not like taking shots in the dark like you would be doing if you go into a search engine to look for a supplier.

Before you go to a show, here are some things you will need to know:

· Print some business cards that have your essential contact information on them.

· Find ways to gain access to as many of these shows as you can.

· Take any contacts of any of the people you might like to work with.

5. Jewelry Trade centers

There are many centers in the world that are dedicated to the provision of jewelry. You will find it very easy to work with them when you know how to find them. for example, In Bangkok, a center like Surawong Road and Charoen Krung areas will have what you need.

Always start by looking through their catalog and then asking for samples if they have them. This is how you determine quality. Order a few pieces if you can, using their minimum order limit.

If you can visit the factory, that is even better.

FOLLOW ME TO THE NEXT LECTURE TO LEARN HOW YOU CAN CREATE YOUR ONLINE STORE.

Hello,

In this segment, we are not going to talk about how the creation of the website happens but what you need to make sure to bring out clearly. Here are some of the things you need to start with when creating the website.

WATCH TO THE END TO FIND OUT WHAT PROFESSIONALS DO, TO CREATE BRAND LOYALTY.

1. Capitalize on Your Strengths and Unique Points

When creating the website, you need to incorporate into the design of the website the strengths you have. As a Jewelry seller, this will include things like:

· Unique pieces

· Hold stock for fast delivery

· Different ways of payments

· Amazing photos

· Discounts

· Fast delivery

· Competitive shipping rate

· Have a FREE shipping option.

Anything that works to your advantage is your strength. That means you will need to put all the work into showcasing any advantage that you have over the competition in the most creative way possible.

2. Offer Clarity

Your website or store (if you use a platform like Etsy), should show everything in a way that is as clear as possible. Talk about the offers using clear figures and facts. Make sure that if there are any details, a customer would want to know; you have included all that in the website.

Some ways you can make the website better with clarity include:

· Include all the shipping details.

· Include all the payment methods you accept.

· Include terms and conditions for returns and refunds.

· Include a search bar so people can find products that they need easily.

· Make the website as responsive as possible and accessible using mobile devices.

· Offer guest checks out options for people who do not want to get an account or subscribe to anything.

· Invest time and money into high-quality photography.

All business in the eCommerce industry lives and die on the quality of the design on their websites. Never skimp on the website design. A great website of part of the strategy to gain even higher better margins.

If you want to stay competitive in the market, here are some pro tips you can use:

· If you can, establish a specific niche for yourself.

· Do not rush the site launch.

· Help customers understand brand loyalty.

· Price the items strategically.

· Stay ahead of the trends and know learn everything that can give you an edge.

· Source testimonials and reviews from verified clients.

· Enclose a gift in the parcel to wow clients.

· Use the parcel’s exterior to advertise the business.

· Ask your current client's questions and receive feedback.

· Keep the same fonts, colors to create your own voice brand.

A solid marketing strategy will tie all these strengths together and turn them into something that you can use to sell even more items than you projected.

Pro Tip: Do not forget to focus on creating brand loyalty when you start off. Treat customers like friends. You can even answer questions using a live feed. Engage them when you always need to and be helpful even though they might frustrate you. Go the extra mile while remaining objective and you can have most of them come back to get more from you.

If you want to capitalize on anything that comes up, keep your eye on the trends to make sure that everything is effective and up-to-date.

Watch the next lecture to find out how to produce photographs that will stand out and be good enough to attract customers.

Hello,

Now, we come to the aesthetics of the website. Visual media is one of the most powerful ways to market what you are selling. That is the reason why you will need to make sure that everything looks good.

STAY WITH ME TO THE END OF LECTURE TO FIND OUT THE PRO TIPS TO ENHANCE YOUR WEBSITE DESIGN FOR SEO

For this, you will need to focus on:

· Amazing photography which tells your story.

· Comprehensive and attractive descriptions with SEO optimization to rank higher.

· Great tags that match what your audience is searching for online.

To know how to utilize all this, you will need to know what they are and how they work toward making the website better.

1. Photography

There are some pro tips that are the industry’s standard when it comes to taking photographs of Jewelry. Here, we go through just a few of them:

· First, make sure that the Jewelry is clean and polished.

· Use a macro lens to make sure that the images look spectacular beyond what you can possibly photograph with any other lens. Heads up, macro lenses are not cheap.

· Go for simplicity. Choose a great background and use it for the items. No shouting colors, no clashing colors, and sparkles should come from the background. The item is the star, not the background.

· Stabilize the camera to allow crisp images with no blurriness.

· If you use the focus features, focus on the most interesting part of the item.

· Choose the perfect white balance by modifying light to flatter the image.

· Take care of any reflection by using soft lighting.

· Use a background that contrasts with the jewel.

You can order the photography accessories on Ali Express or hire someone with the skills and equipment to do this.

And now, we learn how to write descriptions for the items you photographed.

2. How to Write Great Descriptions

To write a description that sells, you will need to keep the following things in mind:

· You should know who the target audience is. In this case, people looking for great Jewelry.

· Focus on the positives of the product and the benefits.

· Tell the full story in as few words as possible by appealing to the emotional connection a customer can have to the jewel.

· Be natural in your use of language and tone. Do not sound like a computer-generated piece of text. Talk to the customer.

· Include power words that sell like; amazing, breath-taking, jaw-dropping, surprising, delight, etc.

In addition to this, make sure that the whole thing is written in a way that is easy to scan. As customers browse the catalog, they won’t have time to read too much. You should include a call to action but do not be pushy when doing that.

3. Tags

When performing a search on the website, the search box works better when you include keywords that describe a product to the product, to make it easier to find. It makes a ton of difference.

Pro Tips

Ø Make sure to include any kind of SEO you can, on the website. For this case, you can use keywords in meta tags and generate content for a blog part of the website with the same strategic keyword usage. You can use https://keywordseverywhere.com/ to make this easier.

Ø Customers tend to scan anything before reading. If the content is not relevant and useful, they skip it. Include headers, links, highlights in texts, bullet lists, captions, graphics and quotes to keep them interested.

Ø Make sure to always have the copyrights to everything that you use to avoid problems of copyright infringement.

Ø Include a full physical address.

Ø Include photos of your team and the workshop.

Ø Make sure that the website is user-friendly and test it with people but not with over-the-top technology knowledge. Make sure to get feedback from the people on how it can be better.

On that, we move to the next section.

COME WITH ME TO THE NEXT LECTURE, WHERE WE WILL ANALYZE PAYMENTS, PRICING, AND PACKAGING.

Freelance jewelry design website for hire

http://bit.ly/3s97PFo

Hello,

What will you have to do to get profits? Pricing is a very delicate job that is an essential part of selling jewelry. In this segment, we are going to look at what you can do to make sure that you set profitable jewelry prices.

STAY TUNED TO THE END OF THE LESSON TO FIND OUT WHAT THE SIMPLEST FORMULA FOR PRICING IS.

The way you price handmade jewelry is different from how you will price what you bought on wholesale for resale. Basically, it all comes down to pricing the jewelry just right that all the cumulative margins lead to profits and such that the price is not too high for people to buy what you have.

Here is what you need to know about pricing;

· Start with the Overhead

This is applicable in both handmade and wholesale jewelry. Overhead refers to the cost that is not directly related to the items. Some of the examples of overhead costs are; travel, supplies, tools, and anything that facilitated you getting the product to market.

· Add Labor Costs

When it comes to making your own jewelry, this is a big part of it. However, even when you just buy it, there is work that you do which goes into making this possible. Time invested and energy used needs to be factored into the math.

These two are the main things you will have to focus on. Now, let’s look at;

The Pricing Formulas

Early in the development stage, make sure that you can come up with a retail and wholesale price. Your prices need to be in line with the shops you might sell to or the people who come to you as customers.

The simplest formula involves taking all the costs like overhead, labor, and supplies, then multiply it by 2. That will give you the total cost when you want to do wholesale.

For retail, you use the same formula but multiply by any number from 2.5 to 3.

Variations in Price

Prices are not all just about how much you set the price at but where you are selling the product. Knowing the kind of audience that you get can either keep your prices conservative or you can go higher without affecting sales.

Your Customers and Wholesale Orders

You will need to know before you start if you will be selling business to business or if you will be selling the business to customers. You can do both if you want to. However, it is always so much easier to know the amount of jewelry you will need when you are selling from yourself to another business.

When you are doing a wholesale order, make sure that you have a clear total to avoid paying for more than you need. You will also need to make sure that you have a minimum number of pieces someone can order before you make a wholesale order

The Reality

If you’ve been on Etsy, you have no doubt seen the shockingly low prices that they have on there. Many people think that lower prices mean you sell more. If you have handmade jewelry, there is no reason to go that low.

Here are some things you will need to make sure that you have a price that is competitive without having to go too low:

1. Price according to market by averaging competitors’ prices.

2. Introduce new lines of jewelry.

3. Make sure your marginal profits are not compromised by low pricing.

You can also download a free pricing calculator by clicking on this link: https://kopywritingkourse.com/product-pricing-calculator/

STAY WITH ME TO THE NEXT LECTURE WHERE WE FIND OUT HOW TO ADD SECURE PAYMENT OPTIONS.

Hello,

Welcome to another segment and this time, we are talking about payment options. You have priced your items and done other preliminary steps. It is time to make sure that you can get paid easily and be able to confirm payments and make them yourself.

How do you go about that?

STAY TO THE END TO FIND OUT WHICH TYPES OF COSTS YOU MAY HAVE TO DEAL WITH WHEN SETTING UP PAYMENT METHODS.

You may be wondering what a merchant account is, which payment pathway is best and whether the customers might prefer Google Wallet or PayPal Express. Here are the things you need to know:

Merchant Accounts and Payment Platforms

You will need both. A merchant account is where the money goes after a transaction is complete and where funds are held temporarily until you can move them to a bank account.

The payment gateway or payment platform is the enabler that processes credit cards, debit cards, and other online payment methods.

It takes time to find a merchant account you can be comfortable with and about 3-4 weeks to get approval for one. PayPal and Stripe are some of the most used payment gateways. Start with them before you move on to something else.

What to Go for In a Payment Gateway

there are two kinds that you can go for:

· Modern

· Classic

In the modern section, you will not need to set up a merchant account. Even though they are easier to set up, the catch is that they will typically charge more fees in transactions. If you have high sales volume, the transactions might add up in a very jarring way.

Examples of modern methods are:

· PayPal

· Payoneer

When it comes to the classic kind, Authorize.net is one of the most trusted and well known.

How do you know which one to go within this situation? That is where fees and cost come in. All the gateways have different structures and that might make it hard for you to know which one will be the least expensive.

Look at three costs:

· Set up or signup cost

· Monthly fees (optional)

· Transaction fees

Pro Tip: Always check for other possible costs that you may not know about. They might include termination fees, statement fees, annual fees, monthly minimum fees, and customer support fees.

The Valid Cards, eCommerce Payment methods, and Currencies

It is always important to know which kinds of credit and debit cards are accepted by your gateway. Some accept more cards than others. Most of the customers use credit and debit cards to check out but you should provide options for:

· Apple Pay

· PayPal Express Checkout

· Visa Checkout

· Google Wallet

As the days go by, the more options you have, the better.

Hosted or Non-Hosted?

Hosted payment gateways redirect customers away from the site to complete payment. Non-hosted is integrated into the site. Always go with non-hosted as it makes the checkout easier.

Pro Tip: Security is a big issue that you should always look out for. Look for a solution that is Level 1 PCI DSS compliant for the best results.

FOLLOW ME TO THE NEXT LECTURE TO FIND OUT HOW YOU CAN PACKAGE YOUR JEWELRY BEAUTIFULLY.

Hello,

In the jewelry market, the packaging is a very big deal. The customers’ reactions to getting what they paid for can help you sell your business as one that cares about the feelings of the customers. Impress the customer and you may get more sales.

STAY WITH ME TO THE END OF THE LESSON TO FIND OUT HOW TO MARKET YOURSELF USING PACKAGING

Here are three things that you should know as you get into the whole business of packaging your product.

1. Find Out New Ideas

There are always new ideas that come up, which you should check out (I recommend you check on the social network named Pinterest). Stay trendy and up to date with the latest in packaging designs. Try to be innovative enough to find a packaging style that fits the item inside.

2. Practice

Always make sure that you can be innovative enough to try something that is new. Ideas come to you when you look at other works. Play with your sense of style.

3. Personalize the Packaging

This is a great chance to market yourself. When you are packaging, always add your logo and website on the cover. You should include your brand color schemes to stay recognizable and unique. You want your brand to have a personality.

The Importance of Branding on Packaging

For a small business that is just taking off, standing out is not one of the easiest things that you will do. However, if you have a logo that can identify you easily with no need for a name, you will have taken a step in the right direction.

Branding attracts more customers. This is because branding has an air of professionalism and assures the customer of the quality of the product.

Other things that branding and packaging do for you include:

· It facilitates the buying decision.

· It promotes the business.

· It shows uniqueness.

Customers learn to identify with names and logos before anything else. For that reason, you should invest in the name and the branding.

Personalization and Call to Action

When you package the product, there are some things you should include on the cover to make sure that you are utilizing every chance you have to promote the business.

1. URL to the Website

Make sure you have a URL for the website where the customers can find more. Yes, the customer you shipped the product to may have found you but others might want to and the packaging will help.

2. Links to Social Media

If you are marketing yourself using social media, you can use the packaging to leave links where you can find online.

3. The Note

This is not very common, but a note is a very nice gesture that shows the customer you appreciate him/her. Thank the customer for choosing you and do not use this note to sell anything. Just use it to thank the customer.

FOLLOW ME TO THE NEXT LECTURE WHERE WE TALK ABOUT SHIPPING JEWELRY TO BUYERS.

Hello,

Not too long ago, we talked about something we call overhead costs. Shipping lands in this category. You need to know that it does not just involve getting the item to the customer but also packaging it to be cheap and effective for both you and the customer.

STAY WITH ME TO THE END OF THE LESSON TO LEARN THE MOST IMPORTANT THINGS TO CONSIDER WHEN WORKING OUT SHIPPING.

When you are thinking about shipping in eCommerce, start with the following things:

1. The delivery company- They calculate shipping based on different factors of the parcel.

2. Site extensions- The extensions help process an order, create a label and send notifications to the buyer.

3. External management service- This is a company that has a warehouse, processes shipping, returns and communications on behalf of you. Amazon offers this service to those who need it.

4. Collection points- This is a shipping option and an alternative as it saves both of your money. If you have a physical headquarter, it makes it even easier to use this system of collection points for parcels.

If you look around, you will find delivery services that will automatically calculate each order’s cost. You can use software like the ones in Magento and Shopify to process orders. They include software like; Catalog, Stitichlabs, Brightpearl, Tradegecko, and Veeqo.

When picking a delivery system, these are the things you need to take into consideration:

· Weight

Clients do not think about weight but you should because this is something that the delivery companies calculate. Jewelry doesn’t weight much and you can go for the postal delivery services.

Check prices of the registered mail companies like EMS, DHL, UPS, TNT to get the best prices for each zone. When shipments increase, talk to the managers of the mail companies in your local area to get a great deal that costs less.

· Shipping Costs

Prices markup is the one way that you can recoup the costs you have on shipping. However, if the price is too high, you may not get customers, no matter how good the jewelry is. Use flat rates if the packages are roughly the same weight.

Always let the customers know the costs and delivery upfront. Never ever hide anything. Here is the calculation criterion for parcels:

ü Parcel weight and size

ü Country of origin and destination

ü Tracking number (when paid for)

ü Insurance (when included)

Those are important to shipping companies.

· International Shipping

When you are big enough to have international customers, you will find many companies that have cost-effective rates. Allow the customer to see the cost of shipping before they buy it. There is more to the process, like filling out forms, but it is an easy process the shipping services will help you with.

· Delivery Times

Express is expensive but as more and more customers demand fast shipping, you let them pay the full rate charged by your shipping agency. Do what makes the customer happy but make sure that no unnecessary costs fall on your head.

Pro Tip: Decide and be specific in the shipping policy when returns can be made and prepare the client to pay for that. Hire an agency that will ensure the package is in order before picking it up for a return.

Ask the post office or shipping companies you use, to attach stickers that say ‘FRAGILE’ to make sure nothing gets damaged.

COME WITH ME TO THE NEXT LESSON AND LEARN HOW TO INCORPORATE SOCIAL PROOF AND CUSTOMER REVIEWS

Hello,

Welcome to this segment where we will look at the social proof, what it is and how you can use it to your advantage when marketing. Social proof is a social and psychological phenomenon that guides people to copy the actions of others in each situation because they want to confirm.

When people are unsure how to respond to the situation, they look to others for answers.

STAY WITH US TILL THE END TO LEARN HOW REVIEWS CAN DO THIS FOR YOU.

Here we will look at the main points of how good use of social proof, especially in social media and on the site, can help you market yourself:

1. Highlight the customer reviews and testimonials- Approval from existing and past customers in ratings, testimonials and reviews can impact the mindset of your customers positively. Highlight that many people are enjoying how you conduct business.

2. Promote Associations with Prominent Figures and Entities- When you receive a stamp of approval from an entity that is well known and trusted by the market, put it up. Google, Facebook, and Instagram are just a few of the big ones. We should also add media mentions and awards of any kind.

3. Brand Ambassadors Use- Use people who are well known in the world of social media to boost sales. Have them taken over your social media promoting the goods or use influencers to wear jewelry and say something about it. You must wait until you can afford this before you do it. You can start small and work your way up.

These three are just some things that you will have to do to make sure that social proof is available in plenty.

Pro Tips:

· Make sure they have verified you on all social media platforms. It will show the blue checkmark on your Facebook, Instagram, Twitter and other platforms for more credibility and influence over customers.

· Highlight all the cool milestones that you have crossed like the number of customers, followers and such. This will give you relevance and make the brand meaningful.

As you will find out, there us more to reviews that you may have thought.

Here are three major ways that you can use reviews in marketing yourself online:

1. Copy and paste the customer review into a new post on social media or make it into a nice graphic to share with customers and potential visitors on social media sites.

2. Use several images, each with a different review to showcase in a fun way so that people can look while scrolling through the website.

3. Make a highlight that is dedicated to just the reviews and the testimonies you get online.

4. Put each review near the category of products or products that it is relevant for.

With all these tips, you will build a following. Only do what you can afford. Create time for your social media presence and use social proof whenever you can.

COME ON OVER TO THE NEXT LECTURE AND EXAMINE SELLING HANDMADE & FINE JEWELRY

Hello,

Aside from jewelry that you order in bulk from places like China or Thailand, there is a lot more you can add to the collection that you have to make sure it is diverse and that you can attract all kinds of people into the business.

STAY WITH ME TO THE END OF THE LECTURE TO LEARN MORE ABOUT WHAT YOU CAN DO TO MAKE SURE THAT THE BUSINESS IS THRIVING BY DIVERSIFICATION.

So, here is what we will look at:

· Handmade jewelry

· Fashion jewelry

· Costume jewelry

· Fine jewelry

In short, this is what each of these kinds is:

1. Handmade Jewelry

Handmade jewelry is the kind that you make yourself in a workshop with your designs or using designs offered to you by people who want something that is a little more custom made. You can use this opportunity to create rare pieces that can entice people who collect and fill in custom-made orders.

When you go the handmade route, make sure that the materials you use are high price and not the low-end stuff because there is no way you can compete with mass produces fashion jewelry. Always make precious and rare pieces. Higher-end materials will produce a higher margin.

2. Fashion Jewelry/Costume Jewelry

The two names are used interchangeably. They refer to jewelry made with just the base metals and simulated stones made to look like the real thing. Here is where we find ‘semi-fine' as some category which has some finer materials or chemically/heat treated metals made to resemble the real thing as close as possible.

Here is where you can have jewelry that is both attractive and cheap for the customer who cares about appearances but does not have the money to spend on fine jewelry.

3. Fine Jewelry

This is the jewelry made using real materials like gold, silver, platinum and other real precious materials. The stones are real and so is the metal, hence the word ‘fine'. This is usually expensive jewelry and you will want to wait a while before you can stock it, after realizing there could be a demand. When you hammer out a deal with a supplier, make sure you have a ‘produce by order’ deal, to make sure you know what sells best before you order the goods.

NOTE: You may have heard about designer jewelry and you might wonder where that falls. To tell, we examine the composition of the piece and place it between ‘fine’ and ‘fashion.’

In your inventory, you can introduce a new category of fine jewelry that is cheaper, in the form of pre-owned. To make this work, you will need to make sure you have a way for people with that kind of jewelry to sell to you.

You can dedicate a section of the website to pre-owned pieces that you gain from people who no longer need them or want to sell their jewelry.

This is kind of like a pawnshop but without all the shady business.

Pro Tip: Offer custom orders whenever you can. Many people want unique jewelry and that is why handmade jewelry is such a big market. Make sure you provide the customers with options to get pieces that are uniquely them.

COME WITH ME TO THE NEXT LESSON WHERE WE LOOK AT THE INCORPORATION OF CUSTOM ORDERS.

Hello,

The world of custom-made jewelry requires a little more work than selling generic pieces. The appeal of pieces that speak to a customer specifically is what’s drawing people to this part of the jewelry business.

So, how do you prepare yourself for it?

STAY WITH ME TO THE END, TO FIND OUT HOW THE BUSINESS CAN GROW BY INCORPORATING CUSTOM ORDERS.

First, you need to make sure you have a supplier who can fill in the order when you need them to. Incorporating custom-made jewelry will need you to make sure you have gone through the following steps to make sure that you will not only survive the infant stages but thrive as you go.

1. Find a Supplier

It is easy to find a supplier. Using tools provided to you by experts like indexes (see https://www.yarivgai.com/product/jewelry-show-leads) and searching for custom jewelry makers online, you can find anyone that you want.

After you have found the jewelry maker who will do the custom orders for you, you need to hammer out some very crucial details that will make sure that you can deliver quickly.

2. Clear Out Orders with the Supplier

You might have a small market for custom-made jewelry, and you may order just a few pieces (What is the minimum per pcs.?And order?) That is something that you will need to tell the supplier. They will need to know how you need these things and when. This will make it easier to arrange things like shipping and how you pay for the services.

3. Cost

You need to know how much it will cost to get one of these handmade and if the customers will pay a price that also turns a profit for you besides paying for the custom-made pieces.

4. Mandatory Minimums

For custom-made jewelry, it will not make a lot of economic sense if you order just one piece. Unless you find a way to do that and still turn a profit, encourage the customers to order custom pieces in sets to make it easier to get what they want and still make a profit.

However, do not be unreasonable in the setting of these mandatory minimums on the number of pieces or cost.

NOTE: We have jewelry generic with names of people, famous shapes (astrology or ideologies are prime examples) and other interesting designs difficult to find but can work as unique pieces for singular people. You can add these to the collection as something to browse through on the site.

Some Secrets to Success in Custom-Made Jewelry

1. Make the jewelry yourself.

2. Partner with someone who already does this as their sole business and fulfills orders on demand.

3. Price it properly by considering cost and design work.

As you will come to find out, there is more to be made in the jewelry business than you may have imagined.

Let us GO TO THE NEXT LESSON AND LEARN HOW YOU CAN BUILD YOU BRAND WITH VISIBILITY AND UNIQUENESS.

Hello,

Part of increasing your sales involves being visible and different. Establishing a brand needs you to make yourself appear unique. This involves using certain colors, fonts, and content type consistently until people associate it all with you.

STAY WITH ME TO THE END OF THE LESSON TO FIND OUT THE MOST IMPORTANT THINGS YOU CAN DO IN BRIEF

1. Style

Everything, from the shopping experience, the brand’s niche and trends, should be represented in a unique style. People appreciate authenticity. Use colors that reflect what you want people to think you are all about. As a jewelry business, you can go with minimalist colors and jewelry designs to represent your overall purpose.

Under style, focus on looks too. This will include having the consistency of:

· Font

· Logo

· Colors used on designs

If they keep seeing the same design, it helps them associate that with you instantaneously.

2. Connect with The Customers

The people you sell to, need to know who they are buying from. You can represent the brand by engaging them with great content or even by being an actual person who talks to the customers whenever they need anything or wants to connect.

Create buzz using blogs, value for money and encouraging a trust-based brand-building strategy. Take part in online forums for your industry, create original content for social media and get to know who the influencers are.

3. Video Content Creation

On Facebook alone, they watch 100 million hours of videos daily, 10 billion on Snapchat daily, 60% of the marketing is video-based and 43% of the market wants to hear about your brand, through the medium of video content.

In producing these videos, you will need to be projecting the values and personality of the video. They can be about jewelry without talking about jewelry. You could, for example, do a video where you talk about amazing unique personalities of people all over the world and tie-in unique jewelry accessories at the end.

can even go with the idea of talking about the jewelry by having a story for each of the designs you have. Make a catchphrase. People will associate it with you if you use it in every video. They will know, even without looking that it is your brand. Make it some sort of ritual.

Always use your colors.

4. Be Relatable

Speak the language of the customer. By that, I mean, do not use the same approach for all the subcategories of the people you sell to. Speak from the standpoint of someone who knows what the audience wants.

· Research their persona and use the same language in your brand messaging.

· Analyze what the competition says.

· Look at the product reviews you get and borrow from that.

This will make you someone they will know, understands what they want and how.

5. Share Your Story and Be Part of a Cause

Let the customers know who you are by adding an ‘About Us’ page. Include it where they access the videos and on social media. Make sure you do careful wording to produce authenticity. You can also donate to a cause or charity and include that as part of what your brand is all about. You can support a cause. Let’s say, for every $50 purchase, you plant two trees. Or give a certain percentage to charity. Let the buyers know that they are doing some good through you.

It is a great way to be authentic and do some good in the world.

Pro Tip: The best places to master marketing is to watch what the competition is doing and what your customers are saying.

COME WITH ME TO THE NEXT LESSON AND LEARN HOW TO GENERATE TRAFFIC TO YOUR STORE

Hello,

The website is up and you are in business. How do you get people to visit the site? The answer is easy. You produce content. In the internet, content is king these days. If you do not have content, there is very little chance that you can get anyone to visit the site and make an impact that will mean more sales.

STAY WITH ME TO THE END OF THE LECTURE TO KNOW THE BEST METHODS TO CREATE CONTENT AND HAVE THAT CONVERTED INTO TRAFFIC.

Some of the most common ways that you will hear used are;

· Organic traffic- where you do not pay to get traffic but attract people through great content production.

· Paid ads

· Social networking (You Facebook page, Facebook groups, Instagram, Youtube, Linkedin Groups and Pinterest, just to mention a few)

I use bulk software to share my content you have few as a buffer, Hootsuite, sociamonials, etc.

However, we will look at the major and reliable methods used by most eCommerce websites.

1. Blogs

Create a blog that talks about the thing you know best, jewelry. This is a platform for you to show the knowledge that you have. You can talk about the jewelry, the fashion sense it goes with, how to dress and accessorize with jewelry, etc.

Anything that will attract people to want to wear jewelry, goes in the blog. Be persistent and consistent by updating the blog with something every day and share it to all social media platforms.

Use SEO to make sure you rank higher on Google and be as interesting as possible. The blog will be a driving force when leveraged correctly.

2. Articles

If you can, write articles and have them published in well-established magazines, linking back to yours. Do all this online to make sure that someone can click on a link and reach your site.

If you cannot do this easily, pay someone who already writes for the magazine to write a piece. It should not be about your site necessarily, but a blog post that will make people want to check out what you sell.

3. SEO

This has been the major driving force. The way it works is by using search engine rankings to make sure that you appear on the first page of a Google search. It depends on the use of:

· Niche keywords

· Blogs for showcasing expertise

· Backlinking with relevant sites

· Becoming unique and trendy

Crafting meaningful content will get you ranked higher.

4. Guest Blogging Options

This is one popular form that has had great success by many people. You can invite people to come and write for your blog. They can link to well-known profiles on social media and that will drive traffic to you.

It is a method that relies on people with followers to drive traffic to you by writing for your blog

Pro Tip: Share everything on social media platforms. Make this an automatic thing that happens when you publish anything. Talk to people with followers to share links and any material that leads back to your site. Make good use of links.

JOIN ME IN THE NEXT LESSON AS WE LOOK AT HOW YOU CAN INCREASE JEWELRY SALES.

Hello

To increase the number of sales that you make, you need to be able to do some things that attract customers properly. In this lecture, we are going to discuss how you can entice customers using some very effective and proven points that work.

STAY WITH ME TO THE END OF THE LECTURE TO FIND OUT WHAT MOST BUSINESSES DO TO GET CUSTOMERS.

First, you need to capitalize on anything that can be viewed as a strength when you decided to attract customers. So, here are the things that you will need to focus on.

1. Holding Stock to Speed Up Delivery

Before you stockpile, know how much is enough and how much is too much. When you figure out the balance allowing you to stock just right, you will be able to delivery everything very quickly, as soon as the customers ask for it.

2. Applying Competitive Shipping Rates

Shipping rates are not an easy thing to determine or hammer out. The cardinal rule you should never break is ‘do not hide any charges.’ Make everything clear upfront and make sure that you get a good deal with the shopping service that you use, especially if you move a lot of jewelry.

3. Pricing Jewelry Competitively

In a previous lecture, we provided you with the pricing calculator that will enable you to know how to set the price. Use it to make sure that you do not go too low. Low prices do not automatically translate to sales.

4. Offering Multiple Channels of Payment

This is a facet we covered when we talked about payment methods. Make sure that you provide as many of the well-known payment channels as you can. Choose something that most people use and integrate it into the website so they do not have to be redirected to make payments.

5. Creating a great User Experience on Your Website

The website is only good if it makes people want to scroll. If they get bored looking through it, you need to change things and make the website better. All the things that are essential to make a website great include:

· Design

· Ease of navigation

· A great search-bar

· Easy checking out process

· Great visuals

If you can get these right and keep people looking, you will have more customers. Everything must be easy to do. Besides, you will need to optimize the website to be viewable on mobile without omitting any of the great things people looking at it on a PC get.

6. Doing Live Chats

This is a trend that will make you relatable. The fact that you can be accessible to answer questions and engage the customer base will make it easy for people to trust you and to come back. Furthermore, people are more likely to refer other customers to you and write great reviews when they are treated well.

Live chats will fill a void that many leave unoccupied.

CHECK OUT THE NEXT LECTURE TO FIND OUT HOW YOU CAN AVOID COMMON SELLING MISTAKES

Hello,

As with everything, it is easy to make mistakes that are common. However, you will be happy to know that the best way to avoid these mistakes, is to know about before you dive into the business of selling anything online.

STAY WITH ME TO THE END TO FIND OUT HOW YOU CAN BE ONE OF THE FEW WHO LAUNCH WITHOUT A HITCH

These are just some common mistakes. Let’s look at them.

1. Forcing Customers Off-Site to Pay for The Product

We have mentioned this before in this course. We have also talked about creating a user experience (UX) that is better than average. The best way to do that is to make sure it does not redirect your customers off-site to pay.

2. Failing to Build an Email List

This is something that you will need to create early enough. Collect as many of them as you can so you can let people known when you have something new, discounts or when you want to do a marketing campaign.

3. Failing to Mention Delivery Details

When checking out, people need to know when they will get the product they paid for. This is not the only thing you should never miss. You should also make sure you follow up to make sure they got what they wanted.

4. A Lack of Consistency

It is easy to think a picture and a short description is all you need to sell a product. That is how people fail. You will need to do more than that to sell anything. Impressing potential buyers means taking the best pictures and adding a description that is clear and in line with your overall style.

5. Understand the Ideal Customer

We talked about this too. Do not ignore it. If you do not know the audience you are targeting, it is easy to fail to hit the mark. You will not connect with the audience most likely to buy from you if you do not know who they are before you sell to them.

6. SEO

Organic traffic is the best way to get people to visit the site. If you do no marketing, it will be very hard for you to sell anything. Content is not an afterthought. It is part of the basic package and as we said earlier, content is king for selling anything on the internet.

7. Weak or Bad Brand Messaging

When you want to build a brand, you need to come across as confident, relatable and very consistent. You need a logo that people can remember easily. You also need to have a simple and iconic tagline that’s easy to repeat and integrate into your marketing message. In this world, never assume that the product is good enough to sell itself.

In brief, here are more mistakes people make:

· Failing to Do Market Research.

· Doing Everything Yourself.

· Not Focusing on Business Development.

· Picking the wrong platform to sell your products

· Failing to Engage Customers Directly

· Underpricing Your Products.

COME WITH ME TO THE NEXT LECTURE TO LEARN ABOUT TIPS YOU CAN USE TO SELL SUCCESSFULLY ONLINE.

Hello

The best policies to use when you are trying to sell anything successfully online come from people who have tried it and then succeeded. After looking through the market thoroughly, you can see what others have done to reach where they are and these are the tips that you can use to grow the business.

FOLLOW THE LECTURE TO THE END TO LEARN WHAT SUCCESSFUL ONLINE SELLERS HAVE DONE.

Here we go:

1. Build a Solid Foundation

Systematic operations are much better than improvisation. If you have any task that is repetitive and always needed, replace your job of doing that task with technology. Focus on brand building and high-value activities (anything that will make you the most money). Build relationships with vendors and customers to grow your stock levels.

2. Personalize Marketing

Personalized messaging and actions specific to individuals is the best way to get new customers and even more effective for keeping the ones you have. Know your customers, their language, their time zones, and devices to make sure that the tailored content is effective,

3. Efficiency in Fulfillment and Logistics

Take your time to set up how you fulfill orders and how you work out the logistics that will enable you to get what your customers need from the vendors and then to the customers. Make it as lean as possible. People abandon carts because of the high hidden delivery costs that pop up just before they check out. People will pay more for same-day delivery. Give them all the options you can think of.

4. Promos and Visibility

Make sure that the brand is visible on-site and off. Use promo codes to entice customers, especially the ones on the email list. Mention any discounts or promo codes to people and make sure you keep them coming. Marketing should be relentless and attractive.

You can start dealing with abandoned carts by making discounts that will pop up just as the customer is about to leave the cart behind.

Use marketing pixels. They are snippets of code that you will allow you to get the information about the website visitors and the actions that they took so that you can show the tailored ads with the most relevant offers for them.

5. Offer Great Customer Service

For selling jewelry, support is more needed during returns, complaints and mostly, custom-made jobs. People always want to know how something is doing or what they can do about a certain problem. If you are always willing to help, customers are more likely to prefer you, than impersonal merchants.

6. Hire to Fill Gaps

If there is something that you do not know how to do well, for example; Writing for the blog or doing digital marketing, always hire someone who does, to fill that gap. You will need someone with experience to manage and monitor your marketing online.

Other tips include

· Use competitive benchmarking to outdo your competitors

· Increase the sense of urgency using sales banners and other incentives

· Have giveaway events on social media, especially Facebook

· Have a presence on Amazon

· Be very detailed when it comes to product descriptions

· Use strong keyword research to optimize the website

If it feels like some things are being repeated, it is because they are very important and you should not forget them.

COME WITH ME TO THE NEXT LECTURE WHERE WE TALK ABOUT MONITORING SALES AND PERFORMANCE

Hello,

When you are trying to manage sales, you find that there is just too much data available for you to look through. It can be overwhelming. It is always good to narrow down everything to just the essentials.

STAY WITH ME TO THE END, TO RECEIVE A LINK FOR A SALES METRIC CALCULATOR

Metrics are important in helping you make evaluations and track performances to see what you can do to make things better. Here are the important things to track

1. Quota Attainment

Always start with realistic quotas. If you have less than 60% as a success rate, you probably need to upgrade the way you do business. If you are hitting the quota 100% of the time, you are doing well or coasting and that means increasing targets.

2. Conversion or Win Rates

This is a measurement of how many leads become customers. If you have 400 leads in a month for example and 40 of them buy jewelry from you, you have a conversion rate of 10%. That means you need more leads to have more customers. It also tells you what you need to improve in your approach to how you get new customers.

3. Revenue

This is how much money you have made in a specified period. Usually, it is tracked monthly. You should break down revenue into percentages of:

· New customers

· Expansion, cross-sell and upsell

· Customers returning for more

Grow each percentage carefully to increase revenue.

4. Leakage in the Sales Funnel

This is the metric that lets you know where prospective customers drop out of the funnel in great numbers. Knowing where you lose customers helps you ‘plug’ the hole. That will help you eliminate or mitigate the damage that is done by the weak points that you may not have known about.

Other Metrics to Track

These are the other metrics you should focus on:

· Sales growth

· Sales target

· Opportunities

· Sales to date

· Product performance

· Cannibalization rate

When you investigate metrics, you find that there is so much more to track. The best way to get acquainted with this is to get software that allows you to track data. That way, you will get acclimated to what you can expect.

As for the software, I recommend that you check out:

Ø Google Analytics- It is free and comprehensive for small businesses

Ø Looker- regarded as the best in eCommerce analytics

Ø Clicky-find it at https://clicky.com/

Ø Shopify

Ø Yotpo

Ø SellerPrime

Ø Heap

Ø Brightpearl

Ø Mixpanel

There are many of them. You just need to find one that is good enough for you and one that you can understand. For metrics, never ignore the most important things.

As promised, here is a link to a Free Sales Metric Calculator (https://offers.hubspot.com/sales-metrics-calculator ) that uses an Excel sheet template to compute averages in deal size, win-loss rate, churn rate, and others.

LET’S GO TO THE LAST LECTURE OF THIS SERIES AND CAP IT ALL OFF SO YOU CAN GET STARTED ON THIS.

Hello,

There are several tips that you can follow when you want to provide customer service that you can be proud of. In this lecture, we will go through some of the most important ones that you will need to focus on.

STAY TO THE END OF THE LECTURE TO FIND OUT WHY LIVE CHATS ARE THE BEST IN CONNECTING WITH CUSTOMERS

Here we go:

1. You Must Know Your Product

You must know the product that you are selling inside and out. Be aware of the most common questions that may be asked and provide answers that will leave the customers satisfied. Be articulate and accurate.

2. Always Be Friendly

In a face-to-face situation, a smile is always appreciated. Even over the phone, smile and be as polite as you can be. Do not snap or break out of this character that you will be playing. Some people may be very annoying, but never engage them on their level. Always stay calm and friendly. It disarms even the most annoying of people.

3. Learn to Say Thank You

You may have done this in attached cards that you added when you shipped out the package and it may be all over the website where you engage the customers but always use it whenever you talk to them. Make it a habit.

4. Be Respectful

In customer service, respect stands above everything else. If a customer feels respected, they will want to buy from you. Never let emotions surface and ruin it. You will need to practice and be very vigilant never to do anything that can be perceived as disrespectful.

5. Listen and Respond Quickly

Be a very good listener. If a customer feels like you get what they say immediately, it makes them happy. Do not forget to have notifications that are immediate whenever someone tries to get in touch with you. Quick responses make people feel important. If you take too long, people will most likely be less likely to call again or even buy anything from you.

6. Get Feedback

This is very integral when you want to grow and improve. You will need to make sure that you ask them for feedback but make it optional. Some people just never really want to participate in feedback. When you do get feedback from the people, use it. Never ignore anything. If it feasible and if it makes sense, integrate it to help others be more pleased with what you do.

07. Live Chats

With social media platforms that allow you to talk to people face-to-face over the internet, it is always good to have live chats when you are launching something new and you want to engage customers.

You can use it for live giveaway events and even when you have a customer that needs visual clarification. Check out services like:

1. LiveChatInc

2. Intercom

3. Drift

4. Olark

5. LivePerson

6. Facebook

Diversify and connect with customers to sell more.

LET’S GO TO THE LAST LECTURE AND WRAP THIS UP.

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