How to organise successful events
4.1 (129 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
670 students enrolled

How to organise successful events

Event management course helping turn accidental, occasional and new event planners into skilled events professionals
4.1 (129 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
670 students enrolled
Last updated 4/2020
English
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 26 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Design events your customers or visitors actually want using objective setting to guide your events planning
  • Create and design an event that excites your audiences
  • Effectively project plan and budget your events
  • Be able to select, contract and work with great contractors and suppliers
  • Search, evaluate, select and site plan your perfect venue
  • Design a great event programme that delivers excitement and behaviour change
  • Increase your event sign up rates by creating effective event promotional plans using on and off line media
  • Construct accurate operational plans to help you set up and run your events
  • Deliver safe, well run and risk assessed events
  • Lead, motivate and brief your event day teams
  • Obtain feedback and evaluate the effect of your event
  • And of cause know...that YOU can design and deliver successful and rewarding events: packed full of great takeaway memories.
Requirements
  • 1. Pen, paper or a note taking device but more importantly a willingness to have a go! An internet connection would be helpful but not essential 2. Do I need to have run events before to go on the course? No you don’t. But an interest in events and a love of attending them is a must!
  • 2. An internet connection would be helpful but not essential
  • 3. Do you need to have run events before to go on the course? No you don’t. But an interest in events and a love of attending them is a must!
Description
  • Do you already run or are thinking of running events?   

  • Do you want to know the ‘how to’ of confidently creating and producing great events?  

  • Have been given an event to run and don’t know where to start?         

  • Do you already run events and want to get a better return on your time, effort and money investment?

  • Are you or your organisation looking to use events as a great way to build an audience, public awareness and sales

  • Are you serious about becoming a super effective event planner? 


IF SO….. THIS ONLINE EVENT MANAGEMENT COURSE HOW TO ORGANISE SUCCESSFUL EVENTS IS FOR YOU     


Online event management How to organise successful events course: Introduction  

Events play an ever-increasing and important part of our everyday lives. We love our events! They can encompass anything from festivals and conferences to food and craft fairs to parties and celebrations. Events are also a tried and tested method for businesses and organisations to market themselves and generate sales.    

Here's the tricky bit:

Events, like many things in life, seem in essence quite simple things but are in fact, a little more difficult to actually deliver. Creating memorable and crucially rewarding events when visitor expectations are so high - is no easy task. Designing, planning and producing events is a bit like directing a live stage show. Unlike a show though: there is usually no dress rehearsal or full run through and once started - no second chances.  

But the truth is:

My experiences have shown me that you can all be great event managers, with a little of the right kind of help and a ‘can do’ attitude.  

So on my on line event management course – 'How to organise successful events' I am going to teach you everything I know about the ‘how to’ of organising great events and so give you the skills and confidence to run events…in just a few hours.   Course Outcomes: you will learn how to: 

  • design events your customers or visitors actually want using objective setting to guide your events planning   

  • create and design an event that excites

     

  • effectively project plan and budget your events

       

  • select, contract and work with great contractors and suppliers

       

  • search, evaluate, select and site plan your perfect venue   


  • design a great event programme that delivers excitement and change   


  • increase your event sign up rates by creating effective event promotional plans using on and off line media   


  • construct accurate operational plans to help you set up and run your events   


  • deliver safe, well run and risk assessed events   


  • lead, motivate and brief your event day teams

     

  • obtain feedback and evaluate the effect of your event   


And of cause know that YOU can design and deliver successful and rewarding events: packed full of great takeaway memories.   


The course   

The Event Expert ‘How to organise successful events’ is a high content course designed to give you a good understanding of how to run successful events. You will get clear, logical, easy to follow advice that you can implement straight away.  

You will also get high quality course materials which include:  

  • A 30+ page reference material – jammed packed with additional materials   

  • A course workbook of activities to help you try out your new found learning   

  • Various event planning templates – so you don’t have to create your own   

  • A selection of subject specific articles to help embed the learning   

  • Access to my unique 7-step event planning process. NB: It’s the same one I use to run my own events. I have been      designing, planning and delivering events for the past 20+ years.   

I know events are no soft option. However with the right kind of help and a positive attitude, I believe we can all be great event managers. This course will certainly set you up nicely to enter the wonderful world of events planning!

   

The truth is: I  Knew nothing about events when I was asked to run my first event.  I learnt quickly and happily survived. I think you will too.  

Who is this 'How to organise successful events' course for?  

This on line event management course is specifically for:   

  • New event managers who have no or little actual events experience or formal training.

  • Anyone who has been given an event to organise or been asked to help plan and deliver an event.

  • Anyone who has already tried events before but found they have not quite delivered.

  • Anyone who wants to know how to run a successful event

  • Anyone who is seriously considering a career in events

  • Anyone who is already involved in events but wants to take the next step up to become the event manager    

So, if you are an employee or are doing this voluntarily for a charity, community group, club, association, school, college or interest group this course will give you a full understanding of the ‘how to’ of successful event planning.

It is suitable for all types of public and business events.   

Please note: This course is for those serious about developing their event planning skills. It is a very comprehensive: concept to completion and every step in between 'how to' course based on my 20+ events of practical events management experience. It is for those who genuinely think events could be their thing: either professionally or as a volunteer event manager running events for your favourite course or charity.

It is not suitable for experienced professional event planners but, would be a very helpful reminder of the fundamentals of successful event planning or for those who have had no formal event management training.   


Course duration  

I would recommend you set aside about 8-10 hours to review the presentations, watch the videos, read the accompanying blogs and reference manual and complete the quizzes and exercises.   

Or if time is precious: you could try and set aside an hour at a time and complete a module a day? The choice is yours    Your tutor, Chris Powell, The Event Expert

Chris Powell is Director of The Event Expert. Chris has been designing, planning and delivering events for 24 years. In that time he has been a local authority events manager and events director of a range of events and festivals, as well as helping a variety of organisations to deliver their events – as a freelance events manager and consultant.

For the past 19 years he has also been helping clients from the world of business, exhibitions, education, sport, the public and charity sector, training, tourism, creative agencies and festivals develop the ideas, skills and confidence to go it alone: run their own events. He specialises in providing in-house and on line events training and consultancy services to accidental, occasional and professional event managers across the UK, Europe and the Middle East. His clients include some very well-known names. He’s an in demand event specialist.

With some 500 events successfully completed and over 4500 events managers trained, it’s safe to say that there is not much Chris doesn’t know about the ‘how to’ of successful events.

He is a regular blogger on all things events, a speaker and author of two event planning books. Work with or listen to Chris and you will get clear, logical and easy to follow advice based on his 20+ years of practical events management experience. He does indeed practice what he preaches.

He is not somebody who once ran an event or never ran an event and thinks they can now write a authoritative course on planning an event.  He has successfully completed over 500 events and taught over 5000 events managers: it’s safe to say that there is not much Chris doesn’t know about the ‘how to’ of successful events. His client list is testimony to that.


Here are some recent testimonials for this on line course

This is exactly what I need!! It was full of details and practical steps. This course is broken down in an order that makes sense and is doable for any type of event.

It contains valuable information, clear explanations, helpful practice activities and delivered by an engaging and very knowledgeable instructor

Amanda


Detailed, lots of advice from the real world, tons of information. Can't wait to put it into practice. Thanks for your time and energy to put this together.

Andre


I am so glad I came across this course! Great explanations Chris made it very clear by the way he organised the lessons. Thank you, this helped a lot!

Anna


I have really enjoyed this course! Filled with useful information, detailed, and extremely helpful.

Annaline,


I've been organising events for a few years now, but I haven't come across any course which was more applicable to my everyday work than this. I loved that it systematically goes through every stage of the event management process with a really practical approach. Whether you are an experienced event manager or just starting it's a perfect choice. I can definitely recommend it.

Milan  

An extremely helpful events course.  

I found the course extremely helpful. I have learnt things I never knew before. The workbook provided during the course is great for taking notes and the reference manual is full of so much useful information about everything you need to know. I have kept a copy of both for myself to refer back to when I need a bit of guidance. I really liked the fun test at the end of the course to the quiz after module 8. I fully enjoyed the blog posts, I especially liked reading about Chris's own personal experiences. I particularly liked the blog titled ' is finding the perfect venue really such a big deal'. I believe reading about his personal experiences as an event manager really helps understand all aspects in organising an event. I will recommend the course to anyone who is truly interested in the events industry.   

Gemma Rolfe  

Jam packed full of information that is really useful, relevant and reliable   

“WOW! What a comprehensive course, I found it jam packed full of information that was really useful, relevant and reliable. The course literally covers everything a new event manager could possibly need to know in a simple and easy-to-understand manner with the course elements covered in a logical and common sense order which helps it flow easily. I like the way the way you have used a combination of narrated presentations, PDF’s and fun aspects like the quiz / survey at the end, this makes it varied and interesting to read. With so much information to take in, the individual slides are simple, easy to digest and absorb. The ‘visual’ of where you are in the course in the left hand side column is helpful and useful to keep track with. If you are thinking of or new to events, this course is a must do!”   

Louisa Brown   


Here are words that have been used to describe me taken from recent in-house course evaluation and testimonials are:

Creative, personable, expert, very keen attention to detail, enthusiast, inspiring, passionate, engaging, funny, relaxed, captivating, incredibly knowledgeable, meticulous, real can do approach, really really…knows events, practical, excellent communicator, approachable, has a wealth of event experience!  


Course completion certificate?   

When you complete 100% of the course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.   

Your 100% No-risk Money back guarantee
The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed. I really do believe that you will find the course incredibly helpful as you seek to learn the event planning ropes but should you not: You can have your money back. No questions asked.


Interested? Want to learn to be a great be an events manager? Then don’t delay sign up now…it could be the start of something very special   


PS: Imagine having the confidence to run your own events? To lead or be part of an event planning team organising charity, arts and sports events: exhibitions, shows and fares, parties and celebrations and know you did yourself…with a little help from someone who started…just where you did – knowing nothing about events!  

Go on: give it a go: events really could be your thing!


Thank you!   

Who this course is for:
  • New event managers who have no or little actual events experience or formal training.
  • Anybody who has been given an event to organise or been asked to help plan and deliver an event.
  • Anybody who has already tried events before but found they have not quite delivered.
  • Anybody who wants to know how to run a successful event
  • Anybody with events in their job description but not in their job title i.e Accidental, occasional and new event planners
  • Anyone who works / volunteers for a charity, community group, club, association, school, college or interest group who run or want to run events
Course content
Expand all 115 lectures 05:21:14
+ Course welcome
2 lectures 09:43

I suggest to help your learning you download or print out the course workbook and reference manual in the downloadable materials box below  or via the file icon on the header page for this section

Preview 01:54
+ Introduction to the world of events management
5 lectures 13:14

In this section of the course you learn about the real world of event planning, types and styles of events and I will introduce you to my 7 Step Event planning system.

Preview 00:55
+ Module 1: Purpose - Creating events...that will work
9 lectures 23:51

In this module you learn how to design events your customers or visitors actually want using pre-event market research and objective setting to guide your events planning

Preview 02:17
Conducting pre-event surveys
02:59
What does pre-event research give you
02:41
Why are you running an event - setting an event aim
02:13
Whose coming to your event - agreeing your audience profile
02:46
What kind of event are you intending to organise?
03:07
Module summary of key points
03:48
+ Module 2: Presentation - Designing knock out events
9 lectures 27:00

In this module you will learn how to create and design an event that excites and delivers 

Welcome to module 2 - Presentation
02:50
Presentation - Designing knock out events
01:46
Designing events for audiences
01:58
Event design ideas
04:47
Event idea evaluation process
02:45
Setting your event date
03:03
Creating an event brief
02:40
Module summary of key points
04:11
Just a minute quiz time - Presentation
03:00
+ Module 3: Planning – Making your event happen
18 lectures 51:21

In this module you will learn how effectively project plan, budget, select great contractors and run your events

Welcome to module 3: Planning
02:26
Planning - making your event happen
02:46
Recruiting your event planning team
02:21
Running great event planning meetings
02:37
Event project plans
02:03
Event project plan example
02:35
Event Budgets - the money
03:04
4 event financial strategies
02:33
Preparing an events budget
02:12
Planning your event budget
03:34
Managing your event budget
03:06
Picking the right suppliers
02:20
Supplier contracts
03:17
Event insurance
02:45
Module summary of key points
04:50
Just a minute quiz time - Planning
03:19
7 step event management system: Course mid point summary
03:00

Got a question for me? Need help on a specific topic..then please message me.   

Check in time: How's it going?
02:33
+ Module 4: Place - Finding the perfect event venue
13 lectures 42:25

In this module you will learn how to search, evaluate, select and site plan your perfect event venue

Welcome to module 4: Places
01:42
Places - Finding the perfect event venue
05:08
Types of event venues
02:08
Venue search criteria
04:08
Finding your perfect event venue
02:29
Evaluating indoor events venues
04:11
Evaluating your event venue (outdoors)
04:24
Venue quotes
03:46
Selecting your event venue
02:19
Designing and planning your event site
02:13
Event site planing considerations
04:53
Explanation of an example event site plan
01:39
Module summary of key points
03:25
+ Module 5: Programme - Creating must see event programmes
14 lectures 37:51

In this module you will learn how to design a great event programme that delivers excitement and change

Welcome to module 5: Programme
01:52
Programme - creating must see event programmes
01:35
What is an event programme
01:42
General event programme design factors
04:45
Your event programme content could include
02:30
Your programme content could include contd.
02:16
Encouraging audience participation
01:30
Booking acts, attractions, speakers
02:47
Booking acts, attractions and speakers process: contd.
04:04
Event catering
01:20
Event catering options
03:26
Finalising your event programme
02:26
Module summary of key points
04:52
Just a minute quiz time - Programming
02:46
+ Module 6: Promotion – Designing effective event promotional campaigns
19 lectures 52:02

In this module you will learn how to increase your event sign up rates by creating effective event promotional plans using on and off line media

Welcome to module 6: Promotion
02:15
Promotion - designing effective event promotional campaigns
02:59
Event promotion plans
01:17
8 stage event promotional plan
03:14
Events and social media
02:33
Social media and events: an overview
03:46
Off line event promotion
01:48
Off line event promotional media options
03:51
Off line event promotional media options: contd
02:58
Getting media attention and event public relations
02:03
Designing event brochures
02:28
Designing an event poster or e-flyer invitation
02:28
Event web sites or web pages
01:40
Search engines and event web sites
02:10
Sample event promotional plan
03:18
Event ticketing and registering interest in your event
03:03
Module summary of key points
04:33
Just a minute quiz time - Promotion
03:05

Got a question: Need a little help on a specific topic...then please message me.   

Check in time: How's it going?
02:33
+ Module 7: Production – Delivering your event
12 lectures 29:31

In this module you will learn how to construct accurate operational plans, plan your event day teams and deliver safe, well run and risk assessed events

Welcome to module 7: Production
01:54
Production - delivering your events
02:09
Delivery phases of an event
01:52
Recruiting your event day team
02:28
Managing your event suppliers
02:01
Event operational plans / function sheets
02:43
Event joining instructions
02:15
Event public information area and registration
02:30
Event risk assessments - introduction
02:08
How to write an Event Risk Assessment
02:32
Monitoring event day safety
02:39
Module summary of key points
04:20
+ Module 8: People – It's show time!
7 lectures 17:19

In this module you will learn how to lead, motivate and brief your event day teams and evaluate the effect of your event

Welcome to module 8: People
01:52
People - it's show time
01:58
2 key event manager roles
01:37
On event day...be ready to...
03:01
Briefing and working with your event day team
02:06
What did they think? Event evaluation: Expectation v reality
02:44
Module summary of key points
04:01

It's often quite nice to try and find out just how much of a course you can remember. With this in mind here's a quiz covering the 8 key modules.

There are 8 sections covering the Purpose, Presentation, Planning, Place, Programme, Promotion, Production and People modules. You will be asked four types of questions 

1. A multiple choice question  - select the correct answer from a list of three options

2. Name / list a number of items relating to a specific topic 

3. Explain what a statement means 

4. Complete the sentence - fill in the missing words 

Ready to take the quiz?      

How to organise successful events end of course quiz
24 questions