How to Create a Powerful Capability Statement (Step-by-Step)
What you'll learn
- Learn what is a capability statement
- Templates to help you get started
- Learn how to create your own capability statement
- Discover the 7 Keys to success in the government market
- Learn how to find agencies and prime contractors
- Learn how to appropriately market your capability statement
- Sample marketing emails
- Plus much more....
Requirements
- No prerequisites or requirements are needed to take this course
Description
HOW TO CREATE A POWERFUL CAPABILITY STATEMENT.. so you can win government contracts is a course teaching you how to create the ideal marketing collateral for the government market.
After years of working as a consultant in the government industry, I was deeply disturbed by the challenges which small business have. I saw the disparities that limited small businesses from success. According to the SBA, small businesses represent 99.7% of American companies, yet they are only winning 20% of federal dollars. Women owned small businesses represent 41% of companies, yet are only winning 4.3% of contracts. Minorities represent 35% of the population, yet are only winning 5.6% of contracts.
As such, I left the consulting world and decided to start the Government Contractors Association. I wanted to do something to help impact the disparities and challenges which existed in the most lucrative industry. This course is one of the many training tools and resources which I have created to help change the disparities and the "economic injustice" which exists in the government market.
In this course, you'll learn that the government does not use brochures or flyers. They use capability statements. If you want to have the best chance of winning contracts, then you'll need to have a literature that speaks to your audience.
This course guides you step-by-step on how to create a capability statement. It explains why you need one, what are the components and how to use it.
In this course you'll also receive guidance on how to find an agency so you can market your capability statement to. You'll learn 7 important keys to unlock more contract opportunities. You'll also receive templates and samples so you don't have to start from scratch. Just use the templates and edit them so you can finalize your capability statement quickly.
This is your opportunity to grow your company in the $500 billion government market. Use this course to help you to create your marketing capability statement for the largest customer in the world.
Who this course is for:
- Small businesses
- Capture managers, sales and BD professionals
- Struggling government contractors
- Individuals interested in the government market
- IT companies
- Construction companies
- Anyone trying to break into the government space
- Women owned small businesses (WOSB)
- Service Disabled Veteran Owned Small Businesses (SDVOSB)
- 8a Certified companies
- Hubzone certified companies
- Section 3 companies
- Minority owned businesses
Instructor
- 4.5 Instructor Rating
- 118 Reviews
- 702 Students
- 1 Course
Abraham Xiong began his entrepreneurial journey by starting a retail comic book and baseball card shop. A few years later, he sold everything he had to become a missionary in Thailand. Upon returning to the US, he worked in corporate America to discover that the traditional corporate ladder was not a fit for him. He decided to venture out and start an office furniture business. With a $300 investment, he bootstrapped the company and grew it to amassed $10 million in inventory. He sold that business and became a real estate investor.
In real estate, he started an investment company, mortgage company, training company, and construction company where they renovated and built custom homes.
When he discovered government contracting, he entered the B2G market and ultimately, his success led him to become an industry expert. After seeing the inequalities and challenges that small businesses were facing, he founded the Government Contractors Association. This organization has trained over 15,000 companies and helped them to win over $2 billion in awards. For his advocacy and economic justice work for the small business community, he was awarded President Obama's Lifetime Achievement Award, Governor Kemp’s Outstanding Georgia Citizen Award, Georgia Goodwill Ambassador, and Global Humanitarian Award.
With a passion to change the disparities for small businesses in the government marketplace, he co-founded GovGenie as a social CRM and marketing automation SaaS platform. Mr. Xiong created the GovFastTrack software, 5-P Government Contracting Success Formula, and the Certified Capture Manager (CCM™) Professional Certification Program.
As a blockchain enthusiast, he Co-Founded the Blockchain Chamber of Commerce and is the emeritus Chairman. He has inspired thousands of newbies to adopt blockchain and cryptocurrency into their organizations and investment portfolios.
Mr. Xiong attended the University of Georgia and graduated from Shorter University with a B.S. in Management and a Minor in Leadership. He is married to a wonderful supportive wife who is the mother of his two amazing kids.