How to Build and Implement a Winning Pricing Strategy
What you'll learn
- Explore the most commonly used pricing strategies & pricing models
- Choose the right pricing approach for your product or service
- Apply a simple five point pricing plan to your business or pricing project
- Master the 3 Ps of a profitable pricing strategy
- Discover tips for optimal pricing implementation and measurement
- Avoid the pitfalls of bad pricing practices
Requirements
- No prior pricing experience is required but a basic understanding of the industry or market dynamics for which the product exists is helpful.
Description
If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this course is for you! Whether you are in B2B or B2C, this course defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you.
This course takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this course will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today.
You will learn how to deliver a comprehensive pricing program based on the same process that I’ve developed and refined over time from my own Pricing Strategy work. Through my 15 years of launching and revising global pricing projects, I can provide you with all the critical steps you need to respond to current market conditions.
In this course, you will:
Explore the most commonly used pricing strategies & pricing models
Choose the right pricing approach for your product or service
Apply a simple five point pricing plan to your business or pricing project
Master the 3 Ps of a profitable pricing strategy
Discover tips for optimal pricing implementation and measurement
Avoid the pitfalls of bad pricing practices
Included in this course are several resources that you can download and follow to build a logical, defendable pricing strategy for an immediate business need, whether you are launching a brand new product or revising existing pricing.
This course is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this course helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.
If you’re ready to start building a winning pricing strategy, join me in this course!
Who this course is for:
- Business professionals in any industry who need the basics of pricing strategy and an easy-to-use framework for getting started
- This course is NOT for advanced data analytics practitioners or pricing strategists with more than 2 years of pricing experience
Instructor
- 4.7 Instructor Rating
- 432 Reviews
- 1,684 Students
- 1 Course
Hi - I'm Kimberley and I've been helping companies build profitable Pricing and Commercial Strategies for more than two decades.
I want to help take the mystery out of pricing and provide a clear step-by-step approach, to enable businesses to scale such a critical factor of business planning.
I am a creative, no-nonsense Pricing Strategist with a specialty in helping startup businesses design and implement launch strategies that will set a path for profitable growth. I have developed and transformed pricing & packaging and product launch plans for Fortune 500 B2B SaaS companies, as well as startups that were in the early stages of funding. I have helped build Professional Services teams from cost centers to revenue generating engines.
I am passionate about helping you learn how to establish your end-to-end commercial strategy and operations process. I have C-level and Board pricing presentation experience and I am a keynote speaker at pricing conferences. I love sharing insights on pricing transformation. I have unique experience building pricing teams from the ground up and have engineered pricing models that have been validated and recommended by the world’s most prestigious pricing consulting firms. I look forward to helping your business grow!