Social Entrepreneurship: How to Build a Social Enterprise
4.4 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
182 students enrolled

Social Entrepreneurship: How to Build a Social Enterprise

Create a thriving sustainable business with a social mission to help both people and the planet - the World needs this
4.4 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
182 students enrolled
Last updated 4/2020
English
English
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 36 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the theory of the Social Enterprise business model
  • You will learn about the Triple Bottom Line
  • Identify what a Social Issue is – and discover how the different types that affect our societies can be helped through business
  • You will learn the difference between a Social Enterprise, a Charity and a traditional business model
  • Learn about Corporate Social Responsibility and how this is different to a Social Enterprise
  • Understand why the United Nations Global Goals for 2030 are important for a more ethical world
  • Connect Social Issues with the United Nations Global Goals for ‘Sustainable Development’
  • You will learn how to apply the key business principle of the SWOT analysis to your business plan to help strengthen your idea
  • You’ll be comfortable using the SWOT analysis for your personal goals for self-development
  • Have the knowledge of measuring and reporting impact for your Social Enterprise
  • Learn the key Marketing theories, so you are equipped with PR techniques
  • You’ll have an introduction to Social Media, to get your Social Enterprise business idea engaged with your target market
  • Have the skills to carry out a competitor analysis
  • You’ll also gain the skills to do a customer analysis too, for thorough Marketing Research
  • Gain the knowledge to support the Social Enterprise sector – which the world needs, especially now more than ever!
Requirements
  • Key business principles are explained in the course, so no prior knowledge and/or experience of creating a business are needed to take the course.
  • This course is suitable for learners wanting to start a Social Enterprise and also for those who just want to know more about what a Social Enterprise is.
Description

Humanity and the Planet needs your entrepreneurial mindset. The World needs innovative, compassionate and creative entrepreneurs with a vision to help bring solutions to social issues, using a powerful business model - the Social Enterprise.

People are suffering from Poverty, Discrimination, Racism, Homelessness and the Planet is being damaged every second from the Plastics crisis, Climate Change and destruction by the Fashion Industry. We need solutions and all of these Social Issues can be helped through the business model of a Social Enterprise.

There is a huge opportunity to use business as a force for good.

Empower societies problems and social issues through changing the way WE do business. Let's create change throughout the world. There is no time to wait as large greedy corporations and governments are failing us all everyday.

Zoe Wiggins, a student on this course has gone on to set-up her very own Social Enterprise ‘Vida Eco Shop’. You can hear all about her journey as a social entrepreneur in the BONUS Section. Zoe gives the course 5 stars and says “Highly recommended if you are thinking about starting a social enterprise.”

Join Zoe and many others with making a positive impact on this world.

Coronavirus thrives on Inequality. People and the Planet were suffering before the pandemic, but now things are getting so much worse. It is possible to have a business and help people and the planet at the same time. Learning about Social Enterprises is crucial to making the positive changes we want to see in society, across all countries.

*** While there are many industries that exploit people and the planet for excessive profit - a Social Enterprise is different. The heart of a Social Enterprise is a social mission; its purpose and dedication to tackle a social issue ***

This course is suitable for anyone wanting to learn more about the Social Enterprise business model.

Modules include the United Nations Global Goals agenda, social issues, as well as marketing and communications topics.

With a 30-day 100% money back guarantee, jump in and join the Social Enterprise Revolution.

Who this course is for:
  • Anyone wanting a profitable business.
  • Anyone wanting to create a positive social impact.
  • Anyone wanting to see a real difference in their communities.
  • Entrepreneurs with a social conscience.
  • Anyone wanting to learn something new and exciting.
  • The course is suited to all abilities.
Course content
Expand all 30 lectures 03:44:22
+ Welcome!
1 lecture 05:42

A warm welcome to you, thank you for joining this course. This introduction video is a longer introduction from the main landing page and really sets out why Social Enterprise is needed in the current climate. Please also take a look at the downloadable resource, as in there I talk a little about my background, so you are able to get to know me better. I am always here for you throughout your learning journey. Please do message me, or add to the discussion board if you'd like to ask anything during your studying.

Preview 05:42
+ What is Social Enterprise?
2 lectures 10:46

This lecture will define what a Social Enterprise is through:

1. Explaining the definition and purpose

2. Introducing the Triple Bottom Line and Social Enterprise Business Model

3. Explain why the world needs Social Enterprises

Preview 04:30

This lecture will explain the Social Enterprise Business Model and will have you thinking whether the world of Social Enterprise is for you.

Social Enterprise Business Model explained
06:16
+ The United Nations Global Goals
1 lecture 07:56

This lecture will introduce you to what the Global Goals are and also give you a background to the United Nations. A useful resource tool is also included.

After completion of this lecture, test your knowledge with the Global Goals quiz.

Introducing the Global Goals
07:56

Test your knowledge on the Global Goals

Quiz -
6 questions
+ Triple Bottom Line - 3P's
4 lectures 30:04

Learning about the People part of the Social Enterprise Business Model.

This lecture will highlight the importance of Employing with a difference.

(1). PEOPLE – within the Social Enterprise Business Model explained
07:30

This lecture will bring all the learning together from the People lecture and show you how real Social Enterprises put theory into practise.

The mini-case studies will be an eye-opener, as learning from example is powerful.

People - Mini case studies: Employment
06:24

This lecture will explore the Planet part of the Social Enterprise Business Model. Three key concepts will be discussed:

1. How businesses have negatively impacted the environment

2. Planet problems which currently exist

3. How Social Enterprises take care of the environment

(2). PLANET - within the Social Enterprise Business Model explained
04:42

A quick quiz to test your knowledge on the Planet lecture

Quiz - Planet
2 questions

This lecture will take a closer look at the Profit aspect within the Social Enterprise Business Model.

Explanations will be given for:

1. Revenue

2. Costs

3. Profit

4. Break-even point

(3). PROFIT - within the Social Enterprise Business Model explained
11:28

Quick quiz to test your knowledge on the Profit lecture.

Quiz - Profit
2 questions
+ The Charity v. The Business v. The Social Enterprise
2 lectures 26:15

This lecture will introduce the differences and similarities between Charities, Businesses and Social Enterprises.

The importance of Social Media will also be briefly explored.

The Charity, The Business and The Social Enterprise - Part 1
06:36

This lecture is part two of the previous lecture. Three key concepts will be taught:

1. The 3 Model Matrix

2. Traditional charities and charities generating revenue

3. Traditional businesses and Corporate Social Responsibility

The Charity, The Business and The Social Enterprise - Part 2
19:39
+ Social Issues
4 lectures 28:58

This lecture will be exploring the key theme of Social Issues. You will learn:

1. The definition of Social Issues and why they are harmful

2. Examples of connecting the dots between the many Social Issues

Social Issues - what are they and why are they important?
12:23

This lecture will bring the learning of Social Issues together with knowledge of the Global Goals.

Social Issues and the link to United Nations Global Goals
06:24

This lecture will discuss the theme of The Ripple Effect.

The Ripple Effect is designed to help you engage how your Social Enterprise may help prevent many Social Issues though the objectives of your business.

The Ripple Effect theory
04:59

This lecture will discuss Sustainability and its role within business. Two key concepts will be explored:

1. The Sustainability mode

2. How Sustainability relates to the Social Enterprise Business Model

Preview 05:12
+ The Essential Tools
5 lectures 14:33

The Ideas Generator is invaluable. Helping you generate an idea for your own Social Enterprise through a number of downloadable tools.

Ideas Generator
8 pages

It can be a risky business setting up as an Entrepreneur. Don't fall into the trap of not thinking about the practical side to creative ideas.

The risk-assessment tool will help guide you and is downloadable.

Risk Assessment - an essential part of building a business
2 pages

Strategy is key to helping you and your Social Enterprise strive in the right direction. This tool will help you keep to the direction you wish to take your business to.

Use the Social Enterprise Strategy Overview as a 'snapshot' of your business. It is a downloadable tool.

Social Enterprise Strategy Overview
3 pages

This lecture will take you step-by-step on completing the SWOT Analysis. The What, How and Why will all be taught.

Preview 11:47

A quick quiz to test your knowledge on the SWOT Analysis

Quiz - SWOT Analysis
4 questions

This lecture will help you use SWOT Analysis for your own Personal Goals. Self-development is important when becoming an Entrepreneur.

Templates of a variety of versions of the SWOT are included, as well as a list of skills.

SWOT Analysis for Personal Goals
02:46
+ Feature Case-Study
1 lecture 00:00

It is important to learn from example, as it will help you thinking logistically about how your learning can be put into practise. Gandys is truly a fantastic Social Enterprise. Here students will see how they operate against the Triple Bottom Line.

Feature Case-Study: Gandys
11 pages
+ Measuring Impact
2 lectures 15:38

This lecture will explain What Measuring Impact is all about and Why we need to do it, as measuring the impact your Social Enterprise is making is vital.

It is important for your customers and employees to understand the objectives of your business.

Measuring Impact - The What and The Why
05:13

This lecture will follow on from the previous lecture. Here you will learn How to measure impact.

Learning is enhanced through the explanation of theory against a case-study example.

Measuring Impact - The How
10:25
+ Marketing and Communications
5 lectures 27:16

This lecture will introduce you to Marketing and Communications and what the module entails.

Intro to Marketing and Communications
01:39

This lecture will teach you all about the 4P's and the Marketing Mix, as the 4P's is an important in Marketing theory.

Preview 08:11

Test your knowledge on the 4P's of the Marketing Mix!

Quiz - The 4P's
3 questions

In this lecture, you will learn how to use Social Media strategically for business.

Included are Top Tips to get you started on the right path to Social Media.

Social Media - Digital Marketing
06:27

This lecture will explore the world of Public Relations. Getting your Social Enterprise into a newspaper, magazine or online source is an exciting concept! In this lecture, students will learn practical ways in putting their content into the world through PR, with a step-by step guide.

Public Relations - Be Seen and Get Heard
06:13

This lecture will discuss the important business theory of both Competitor and Customer Analysis. After completion of this lecture students will have a number of key questions to help guide them to carry out their analysis on both their competition and customers.

Competitor and Customer Analysis - Marketing Research to get ahead
04:46