Advanced Tactics Newsletters For Doing Business in USA Today

Designing your newsletter is just as important as the content in it.

Before your prospects and customers has a chance to read the wording, they will observe the layout.

"I begin with an idea, and then it becomes something else"

Pablo Picasso

So far we have discussed using a template for your email newsletter.

Besides the design layout you're going to use, you should also consider the structure of your newsletter.

“If you spend too much time thinking about a thing, you’ll never get it done"

Bruce Lee

So far we've discussed planning the overall design of your email newsletter.

You've had to think of which categories you want to use and where they need to be located.

“Do what today others won’t, so tomorrow, you can do what others can’t.”

Brian Rogers Loop

So we've been discussing about all the major design elements and categories for your newsletter.

One last important design element to go over is the fonts you should use.

"The path to success is to take massive, determined actions"

Tony Robbins

So, you have just about made all the decisions you need to make about your newsletter before you start creating it.

The last decision that needs to decided on is how long your newsletter is going to be?

"One of the hardest decisions you'll ever face in life is choosing whether to walk away or try harder"

Ziad K. Abdelnour

We now have gone over the nuts & bolts of your email newsletter.

"In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing"

Theodore Roosevelt

So, we have already identified some of the types of content you can create.

For example - News stories, tips and advice, promotions, etc.

"Fix your eyes forward on what you can do, not back on what you cannot change"

Tom Clancy

Your newsletter needs a steady stream of content and that means you need a steady stream of ideas.

If you've never written a great deal before, this may seem very daunting.

But honestly, ideas are everywhere. You just need to know where to look.

"Ideas are the beginning points of all fortunes"
Napoleon Hill

Another terrific way to come up with ideas for your newsletter is to curate content.

“Creativity is contagious. Pass it on.”

Albert Einstein

So far we discussed a few different ways to find content ideas.

There are also content generation tools that will help you when you're stuck.

"There is great satisfaction in building good tools for other people to use"

Freeman Dyson

I will let you in on a secret here....

Most email marketers don't sit down each and every week and decide what to write in their newsletter.

“A man who does not plan long ahead will find trouble at his door.”

Confucius

Well it's finally time to talk about writing your newsletter.

Understand it's important to realize that there is no one method to writing that suits everyone.

"It’s none of their business that you have to learn to write. Let them think you were born that way"
Ernest Hemingway

Your email subject line will always be the most important content you'll ever write.

WHY? Because it draws the reader in and gets them to open your newsletter.

The 2nd most important content you write will be the opening line.

"If you want to be a writer, you MUST do two things ABOVE all others: READ a lot & WRITE a lot"

Stephen King

The tone of your newsletter is of great significance.

You want the tone to be light and friendly, and at the same time you need to be professional and authoritative.

"Writing is the painting of the voice!"

Voltaire

So let's discuss using images in your newsletter.

Images are terrific for marketing.

However it's not always a good idea to use images in your newsletters.

"As you've noticed, people don’t want to be sold. What people do want is news and information about the things they care about."

Larry Weber

We have gone over the subject line and opening of your newsletter.

And the body of your newsletter where you have delivered value to your subscribers.

Now we're at the end, where you have to wrap up your email newsletter with a closing and signature.

"Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one."

Robert Rose

When creating your newsletter, you need to enter your text, images and any other content into the template you've chosen.

"Don’t be afraid to get creative and experiment with your marketing." Mike Volpe

Overview - We have gone over the basics of setting up and creating content for your newsletter.

Now I'm going to share some tips with you on how to improve your newsletter.

The initial purpose of your newsletter is to build a relationship with your subscriber.

"If you believe business is built on relationships, make building them your business"

Scott Stratten

A kick ass newsletter is one that provides solutions to it's subscribers wants and needs.

Make it your #1 goal to accomplish, and you will have readers addicted to your newsletter and will anxiously awaiting each and every issue.

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'

Brian Tracy

It's your personal touch that builds a relationship between you and your subscribers.

The personal touch online is so often lost.

But not in your newsletter!

"The greatest challenge to any thinker is starting the problem in a way that will allow a soloution"

Bertrand Russell

In a previous Lecture I mentioned you should give something away to get people to opt-in to your Newsletter.

Giveaways will be a really important part of marketing your newsletter and your business.

"GIVING opens the way for RECEIVING"

Florence Scovel Shinn

Your newsletter is not just for your subscribers to read.

You want to be able to create two-way communications between you and your readers.

Let's get started shall we...........

"Communication works for those who work at it"

John Powell

Your newsletter can and should include all kinds of content.

However there are a few types of content you should try to avoid.

Follow me know............

"I have not failed. I've just found 10,000 ways that won't work"

Thomas Edison

The goal for most marketers eventually is to create revenue from their newsletter.

Yes, you do need to build relationships with your subscribers, however you are building an extremely valuable list of qualified buyers.

So…….Why not sell to them!

"Work hard, make money, have fun"

Sal Greco

There are a lot different ways to create revenue from your newsletter.

And their are no one way, that is better than any others.

So let's get started..........

"Making money is an art and working is an art and good business is the best art"

Andy Warhol

In this course, we've discussed briefly about calls to action.

A call to action is a phrase that urges your readers to do something.

"Taking bold focused action creates explosive results"

John Di Lemme

The social proof concept is a very powerful strategy used in marketing that helps sell products services and events.

The Social Proof strategy is based on a simple principle that if other readers bought it and liked it, you may like it too.

"Social Proof - When others are doing it, it's okay for me to do it, too"

Chet Holmes

One way to promote your products, services and events, is to write articles showcasing them in your newsletter.

This is an excellent way to promote without it being promotional, you are just providing information about what you offer.

"A professional writer is an amateur who didn't quit"

Richard Bach

Earlier in this course, we discussed why continuing to give your subscribers free stuff helps to build a solid relationship.

Free stuff has another benefit as well.

Your freebies will lead directly to sales.

"We make a LIVING by what we get, but we make a LIFE by what we give"

Winston Churchill

You need to be offering promotional content in order to get revenue from your newsletter.

We have previously discussed the need to balance your content and promotion.

It's very important to have a balance to satisfy your readers.

"Marketing is telling the world you're a rock star. Content Marketing is showing the world that you are one"

Robert Rose

In this course, you have learned how to plan and execute your newsletter by email.

Now it's time to look at most important part of your newsletter - The Metrics.

"Most people use statistics the way a drunkard uses a lamp post, more for support than illumination."
Mark Twain

Would you really want to know what works and what doesn't in your newsletter campaign?

You can and it's very easy to do.

Let's get started!

"We should use the A/B testing methodology a lot more than we do"

Bill Gates

By now you have established a good two-way communication with your readers.

They are telling you what they like about your newsletter and what they'd like you to change or add to it.

But these results are only based on the readers you have heard from.

Let's dive into it now.........

"The customer's perception is your reality"

Kate Zabriskie

As you email out your newsletter, there are a few things that can go wrong. Here are a few reminders based on what you've learned throughout your newsletter course.

“Every problem is a gift–without problems we would not grow.”

Tony Robbins

You now have all things in place and ready to go.

It's been a lot of hard work and now your newsletter is ready to be published!

Time to sit back and making revenue with it it.

However, running a newsletter will be an ongoing process.

Keep calm and carry on!

Winston Churchill

Part 1 of 2 Videos - Here we’re going to take a sneak peak at newsletters in various niches.

What are the good points of these newsletters and what areas they could improve on.

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths"

Walt Disney

Part 2 of 2 Videos - Continuing to our sneak peak at newsletters in various niches.

What are the good points of these newsletters and what areas they could improve on.

“Most of us spend too much time on what is urgent and not enough time on what is important.”

Stephen R. Covey

In this video I'm going to show you my Newsletter.

It's not hard to create, in fact I use a very simple format. And it works extremely well!

And the success the newsletter creates for me and my business.

"Success is the sum of small efforts REPEATED, Day In Day Out"

Robert Collier