
Discover logistics and strategies for selling baked goods from your front porch, including display setup, scheduling, packaging, pricing, payments, pre-orders, and porch sale marketing to boost home bakery sales.
Welcome + Pep Talk
Learn how shifting from deliveries and pre-orders to a self-serve porch pickup, aka cookie cooler day, boosted convenience and sales.
Set up a practical porch sale with a cooler or display, a small table, a business sign, and clear payment information, plus a contact number and optional porch camera.
Schedule porch sale days by balancing start and end times, weekday versus weekend, and baking and packaging time, then adapt to customer feedback and demographics for optimal limited-availability sales.
Plan your first porch sale by starting slow, making an educated guess on bake quantities, and adapt as interest grows, while marketing heavily and monitoring weather and customer patterns.
Invest in quality packaging materials, apply your logo to every package, and use labeled, easy-to-share options—from clamshells to aluminum tins—to boost porch-sale orders.
Keep porch sale pricing simple and clearly posted, pricing each item the same, often five dollars, to simplify math, ensure profitability, and maintain grab-and-go convenience.
Offer multiple mobile payment options, such as Venmo and Zelle, to keep self-serve porch sales quick. Post clear pricing and payment instructions in at least two visible places.
Advertise your porch sale day through social media, starting a week in advance. Post eye catching photos, behind the scenes content, polls, and teasers to engage local customers.
Hello and welcome! If you’ve ever dreamed of selling your homemade baked goods right from your own front porch, you’re in the right place. Picture this: “cookie cooler days” where your porch becomes the hub of irresistible treats, attracting customers like never before. I’ve experienced tremendous success with my self-serve porch sale days (or "cookie cooler days," as I call them) doing just that, and I’m here to help you achieve the same.
My name is Kristi Weideman and I own CRAVE Cookie Co., a thriving cottage bakery, in North Texas. Since adding cookie cooler days to my baking schedule, I’ve literally doubled – and sometimes tripled or quadrupled – my daily sales. Forget having to participate in large markets with overwhelming crowds; my front porch has become the hotspot for connecting with customers, and I consistently sell out of my creations.
Changing up your business model by introducing a porch sale concept can be overwhelming; the goal of this workshop is to help you think through options and create a plan that best suits your bakery business. Whether you’re a seasoned baker or just starting, join me as we dive into the art of selling baked goods from home. From setting up your porch for maximum appeal to marketing strategies that draw in new customers, I’m here to help you elevate your baking game and turn your porch into a sought-after destination for treats!
If adding the porch sales concept to your home baking game sounds intriguing to you, join me for my course "Cottage Bakery Coach: Selling Directly from your Front Porch."