
Explore how patient experience defines quality, improves clinical outcomes, and drives loyalty, using Hcap scores, patient journey analysis, and personas to improve care.
Understand how patient experience, not just satisfaction, centers on emotional touchpoints across the continuum of care. See how value-based purchasing and Hcat scores influence hospital quality and patient choice.
Explore how HCAHPS drives value-based purchasing by linking 2% incentives to patient experience, safety, and outcomes. The lecture demonstrates how hospitals are rated and compared using the HCAHPS survey online.
Analyze HCAHPS data using hard and soft sources, identify gaps and trends, build personas, and derive insights to guide strategic objectives that improve patient experience and Medicare incentives.
Explore the patient journey as a continuum of care across urgent care, the emergency department, inpatient, and specialists. Use journey maps and personas to reveal transitions and gaps shaping experience.
Learn how the persona tool groups patients by needs and expectations, not age or condition, to design patient-centered, service-oriented healthcare experiences.
Discover how ethnography underpins personas to read customers, avoid focus group pitfalls, and craft behavioral segmentation that boosts patient experience, satisfaction, and business value.
Explore three techniques for using personas in healthcare, featuring patient personas like Mary, Calvin, Juan, and Bob, and physician personas from Grey's Anatomy, House, and Marcus Welby.
Celebrate completing this course and continue using the tools and skills you learned, finding value and reward as you apply them to your future endeavors.
Delivering great healthcare isn’t just about clinical outcomes—it’s about understanding and improving the patient experience. Every interaction, from admission to discharge, shapes how patients perceive their care and overall satisfaction. In this course, you’ll learn how to use practical, data-driven tools like HCAHPS, patient journeys, and personas to see care through the patient’s eyes—and to make measurable improvements in both satisfaction and operational efficiency. You’ll also learn how to translate patient satisfaction metrics into clear actions that improve quality of care.
We’ll explore what patient experience really means, how HCAHPS survey scores are collected and analyzed, and how patient journeys and personas can uncover gaps in communication, empathy, and workflow. You’ll see how these tools connect analytics with compassion—helping healthcare leaders, clinicians, and teams strengthen collaboration, improve quality, and enhance hospital operations across inpatient, outpatient, and clinic settings. You’ll practice turning survey insights into service recovery plans, communication standards, and workflow improvements—no advanced analytics background required.
This updated course combines and expands the best material from two earlier patient experience programs, now enhanced with new examples, tools, and assignments designed for today’s healthcare environment.
Taught by an experienced healthcare executive and university instructor with over 30 years in healthcare strategy and innovation. Whether you work in administration, nursing, or quality improvement, you’ll gain the insights and skills to measure what matters most: improving patient experience, boosting satisfaction, and building efficient, patient-centered organizations—Plain & Simple.