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Product Management, Teams & Structure for Engineers
Rating: 4.4 out of 5(352 ratings)
1,237 students

Product Management, Teams & Structure for Engineers

Learn how product management, teams & organizational structure work in real-world settings, with healthcare examples
Created byThomas Giordano
Last updated 5/2026
English
English [Auto],French [Auto],

What you'll learn

  • Demonstrate a comprehensive understanding of the key factors required to build highly successful teams for new product innovation.
  • Effectively apply knowledge and skills from this course to create an organizational structure and team dynamic that fosters breakthru innovation.
  • Establish clear roles and responsibilities within your team for optimal efficiency and accountability.
  • Identify and understand different team styles and their impact on collaboration and innovation.

Course content

5 sections • 18 lectures • 1h 40m total length

  • Introduction1:43

    Define key roles and responsibilities for a successful product launch, then present an organizational framework and the inside-outside and top-down approaches that drive customer value.

  • What is a Product Manager10:57

    Explore how a product manager acts as the glue between executives, developers, and sales, translating customer needs into specifications and guiding ideas from idea to launch.

  • An Organizational Framework10:44

    Leverage Pragmatic Institute's framework to map strategic and tactical product innovation tasks, from market analysis and portfolio planning to roadmap ownership, readiness, and support.

  • Inside Outside View2:57

    Explore the inbound and outbound perspectives that balance development and customer value, showing how inward vs outward views shape product value defined by customers.

  • Conclusion5:35

    Summarizes how roles and responsibilities shape organizational design, balancing customer focus with efficient processes to deliver true value, illustrated by classic product flops and learnings.

Requirements

  • There are no course requirements or prerequisites. This course in a foundation course.

Description

f you're an engineer working with product managers, navigating unclear roles, or struggling with team dynamics—you’re not alone.

Many engineers find that working with sales, marketing, and other business-focused teams can be especially challenging. This course explores those dynamics and shows you how to succeed in that environment—and even begin transitioning into more business-oriented roles if that’s your goal.

This course is designed to help you make sense of all of that—and succeed in it.

Most courses teach theory. This one focuses on what actually happens inside organizations.

Drawing from over 35 years of real-world experience, I walk through how product management, organizational structure, and team dynamics come together to drive—or sometimes derail—innovation. You’ll begin to understand how products really get built, how decisions are made, and why even strong teams can struggle.

You’ll learn how product managers think and how they differ from marketing. You’ll explore how organizations are structured—functional, matrix, project, and venture—and when each approach makes sense. You’ll also discover how different team styles—analytical, driver, expressive, and amiable—impact communication and results, and how to adapt your approach to work more effectively with others.

Throughout the course, I incorporate discussions and examples from healthcare as well as other industries to help bring these concepts to life in real-world settings.

This is not a textbook course. It’s grounded in over 30 years of experience working across both engineering and business roles within healthcare, along with more than 20 years of university teaching in MBA and MHA programs. The focus throughout is on practical insight—what actually works inside organizations—not just theory.

If you want to better understand how the business side of organizations really works—and how to succeed within it—this course will help connect the dots.

Who this course is for:

  • Product managers and innovation leaders
  • Team leaders and aspiring managers
  • Anyone passionate about driving innovation within their organization

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