Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Ideas Unleashed: Brainstorming for Winning Products
Rating: 4.5 out of 5(94 ratings)
518 students

Ideas Unleashed: Brainstorming for Winning Products

Learn the fundamentals of brainstorming & the power of crowdsourcing in solving a problem and innovating new products.
Created byThomas Giordano
Last updated 5/2026
English
English [Auto],

What you'll learn

  • Understanding the principles of creativity and innovation: How ideas are generated, developed, and evaluated.
  • Effectively leading and participating in brainstorming sessions
  • Prioritize and choose those ideas which will yield the most success
  • Developing a problem-solving mindset: Approach challenges from different angles and find innovative solutions.

Course content

5 sections • 18 lectures • 2h 40m total length

  • Types of New Products and Services14:18
  • Services as Products9:13

    Explains how services become products, with examples like ride sharing and at-home support, and outlines cloud-based pay-per-use models and service-driven margins.

Requirements

  • There are no course requirements or prerequisites. This course in a foundation course.

Description

WHY IS THIS COURSE IMPORTANT?

Innovation is at the very core of organizational success.  Ideation and brainstorming is the very first step of innovation.

WHAT DOES THIS COURSE COVER?

This Course includes the following topics:

  • Definition of Various forms of product and services

  • Learning brainstorming from the best.

  • Brainstorming Techniques

  • Crowdsourcing (External Sources of Ideas)

  • Tools for Organizing Your Ideas

WHO IS THE IDEAL STUDENT FOR THIS COURSE?

You will learn a lot from this course if you:

  • Have no idea how to start creating ideas for a new product or service.

  • Are searching for a way of sifting through a myriad of proposals for that new innovation which will drive your business forward.

  • Want to understand how ideas from outside your organization can be a very powerful driver of success

  • Need to use tools to differentiate among the winner ideas and those that need time to mature.

WHAT IS YOUR TEACHING STYLE?

My teaching style is a very pragmatic one based on my experience in this field from product engineer to senior management.  I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.

WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?

I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.

Who this course is for:

  • Entrepreneurs and aspiring entrepreneurs: Looking to generate new business ideas or improve existing ones.
  • Product managers and developers: Aiming to develop innovative products that meet market needs and stand out from the competition.
  • Creative professionals: Artists, designers, writers, and others who want to push their creative boundaries and come up with fresh ideas.

Report abuse