Ideas Unleashed: Brainstorming for Winning Products
What you'll learn
- Understanding the principles of creativity and innovation: How ideas are generated, developed, and evaluated.
- Effectively leading and participating in brainstorming sessions
- Prioritize and choose those ideas which will yield the most success
- Developing a problem-solving mindset: Approach challenges from different angles and find innovative solutions.
- There are no course requirements or prerequisites. This course in a foundation course.
WHY IS THIS COURSE IMPORTANT?
Innovation is at the very core of organizational success. Ideation and brainstorming is the very first step of innovation.
WHAT DOES THIS COURSE COVER?
This Course includes the following topics:
Definition of Various forms of product and services
Learning brainstorming from the best.
Crowdsourcing (External Sources of Ideas)
Tools for Organizing Your Ideas
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you:
Have no idea how to start creating ideas for a new product or service.
Are searching for a way of sifting through a myriad of proposals for that new innovation which will drive your business forward.
Want to understand how ideas from outside your organization can be a very powerful driver of success
Need to use tools to differentiate among the winner ideas and those that need time to mature.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one based on my experience in this field from product engineer to senior management. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
Who this course is for:
- Entrepreneurs and aspiring entrepreneurs: Looking to generate new business ideas or improve existing ones.
- Product managers and developers: Aiming to develop innovative products that meet market needs and stand out from the competition.
- Creative professionals: Artists, designers, writers, and others who want to push their creative boundaries and come up with fresh ideas.
Tom Giordano is a 28 year veteran of Philips Healthcare. He retired in 2005 as Vice President of Marketing, where he was responsible for 240 marketing professionals and several billion dollars in product. Through his career, Tom held a wide variety of positions of increasing responsibility at Philips, starting in engineering, progressing to product management, then marketing management and finally senior level business leadership. In 2004, he was awarded the prestigious Presidential Award from Philips for forming a new entrepreneurial business unit that tripled sales in 18 months. Tom played a key role as a course developer and instructor in the management development and executive training efforts with the Philips High Potential Development Center.
Following his retirement from Philips, Tom joined the adjunct faculty of the graduate business schools of the University of New Haven in Connecticut and the University of Washington in Seattle. He currently holds a positiion as "Executive in Residence" at the University of New Haven and continues to teach there with exceptionally high student reviews.
In 2009, while teaching at UW and UNH, he became President of Sectra Healthcare North America for 2 years to lead a very successful turnaround effort.
Tom built a very successful internship program between Philips and the University of Washington and served as a mentor there for 15 years. He also served as a mentor in the University of Washington mentor program and was featured in the book "Mentoring Moments" by Susan Canfield.
Tom serves as chairman of the Patient Advisory Council of Saint Vincent's Hospital in Bridgeport, CT
Tom holds executive coaching certifications with both Lore International and Tilt 360. He holds a BS in Electrical Engineering from Drexel University in Philadelphia and a MS degree in Engineering from the University of Florida.