Grassroots Fundraising 101

Name: Grassroots Fundraising 101
Rating: 4.5 (27 reviews)

Philanthropy, Principles, and Fundraising Skills

Created byAlison Baldree, RAISE: The Fundraising School

Last updated 2/2023

English

English [Auto],

What you'll learn

Widen your scope of understanding of what fundraising is - from a philanthropically minded versus a transactional perspective
Deepen your understanding of philanthropy
Empower you to become a successful fundraiser
Gain comfort in the structure of successful “ask” and the elements involved
Gain soft skills related to fundraising and the relational elements involved
See the correlation between fundraising and your mission - they go hand in hand!

Course content

1 section • 8 lectures • 34m total length

Grassroots Fundraising 101: Philanthropy, Principles, and Fundraising Skills2:26
Explore philanthropy vs. transactional fundraising and build essential skills to raise more for your mission, from asks and soft relational skills to aligning fundraising with your cause.
Philanthropy vs transactional based fundraising3:52
Explore the shift from transactional fundraising to a culture of philanthropy, identifying who is philanthropically involved, invested in your mission, and engaged to cultivate a lasting fundraising base.
Who will be giving funds?3:56
Explore the main funding streams for grassroots organizations, including individual donations (one-time and recurring), in-kind gifts, grants, corporate sponsorships, transactional sales, and fundraising events.
You must create the emotional connection.4:13
Learn to build a culture of philanthropy by prioritizing relationships and storytelling to create an emotional connection with donors and sustain grassroots fundraising.
Why do people give?3:37
Discover why people give, from storytelling and personal connection to specific funding needs. Learn how peer solicitation, gratitude, and relationship-based asks from philanthropically engaged supporters maximize donations.
Where do you ask for funding?7:06
Integrate fundraising asks into every meeting by discussing dues, joining, and monthly giving. Leverage events, emails, direct mail, and social media with storytelling and one-on-one asks to maximize donor engagement.
How do you ask for funding?6:37
Master the structured ask for funding by clarifying amount, what you're asking for, and how to give; emphasize personal, one-on-one and written forms.
The secret key to raising lots of funds.2:58
Discover how practicing gratitude through thank you notes and timely calls strengthens donor relationships in Grassroots fundraising 101, using handwritten notes and personal touch to boost gifts.

Requirements

No previous fundraising experience required.

Description

If you are new to fundraising and are curious about how nonprofits raise money for their causes, this course is for you! We will dive into the essentials of fundraising, focusing on raising funds from your local community - at the “grassroots” level.

This course was made with beginners in mind.

Learning objectives:

· Widen your scope of understanding of what fundraising is - from a philanthropically minded versus a transactional perspective

· Deepen your understanding of philanthropy

· Empower you to become a successful fundraiser

· Gain comfort in the structure of successful “ask” and the elements involved.

· Gain soft skills related to fundraising and the relational elements involved.

· See the correlation between fundraising and your mission - they go hand in hand!

At the end of the course, you will have a small piece of homework that will give you what you need to make a lasting impact on your fundraising efforts. You'll receive a template to write a "New Donor Welcome Letter" to help you welcome the new donors you inspire to give to your mission and to motivate them to want to give to your organization year after year.

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Over the years, I’ve helped nonprofits raise millions of dollars, engage their communities, and grow their missions.

Now? I am excited to share my expertise with you. It's my mission to give you the skills, tools, and mindset tools you need to thrive and raise more for your mission.

Who this course is for:

Nonprofit founders, executive directors new to fundraising, volunteer fundraisers, and community-minded individuals who are looking to raise funds for civic groups