
Discover how lines, the simplest yet vital elements of graphic design, communicate meaning through width, style, and endings. Arrange lines to guide the viewer, emphasize aspects, and create shapes.
Explore how shapes organize information and guide the eye, from geometric shapes such as squares, circles, and triangles to natural and abstract forms, with meanings like honesty and stability.
Define mass as size and show how the ensemble of elements, shapes, and lines creates emphasis and communicates a message. Consider how mass determines what information matters most in layouts.
Explore textures and the color wheel, and learn how additive and subtractive primary colors shape harmony, tension, and readability in design.
Discover hue, shade, tint, value, and saturation, and how they affect brightness and intensity. Explore color harmonies, monochromatic schemes, complementary pairs, and analogous colors using two to five hues.
Master typography basics for graphic design, including typeface, font, and font family, with tracking, kerning, and leading to shape readable text and practical font choices like Helvetica roman.
Explore balance and white space to shape perception, and apply proximity, unity, consistency, repetition, alignment, and contrast to create well-weighted design elements.
Explore how proximity and unity group related elements into sections, using color, lines, and shapes to boost readability, balance, and hierarchy.
Master alignment to create order by aligning elements to horizontal and vertical lines or grids, with left, center, right and justified options, and consider cultural reading direction and perception.
Discover how repetition and consistency shape clear graphic design by applying a single design scheme across menus, dishes, and ingredients, using contrast to guide reading.
Explore how contrast in graphic design uses color, grayscale, and relative size to highlight ideas, such as red and green dynamics and love as the protagonist amid chaos.
Hi there!
My name is Frank, from Ideaquirk!
I would like to tell you something about my experience as a graphic designer. My passion for this job started when I was still a child. I just loved to draw, sketch and communicate my ideas this way, so as soon as I had my first computer I started studying really hard the most famous design softwares. After few years, despite the fact that I was mastering these tools, I could see that my works were always missing something and I so I was getting frustrated: how comes that, even though I am studying so hard, I'm not improving the quality of my works? The answer was that I forgot about something really important! The basic rules of graphic design!
Design, first of all, is all about communication and psychology! Fortunately for designers, there are solid rules that you can learn and afterwards, use them in order to communicate your idea in a more effective way! Of course, you have to study them!
So, how comes that many designers still avoid to acknowledge them? Simply because getting your hands on the paper (or on the keyboard) is much more fun! however, this without a basic idea will turn into frustration very much soon! It can be avoided. With this I can help you.
I produced this quick course for people who can't wait to start producing their own artworks. I summarized all the most important concepts of design in a 40 minutes. I couldn't be more concise!
Learning these basic concepts, will help you to have better results in your works immediately. They will also be a solid base for your further studies!
If you are like me, and you like to learn while having fun, this course is just made for you!
Frank