Google Analytics for Beginners - Master Google Analytics

Set up Google Analytics on any website in three steps—create an account, install the tracking code, and verify it’s working—and view visitors, sources, and pages on WordPress, Wix, and Shopify.

Learn how to set up Google Analytics 4, with data streams and tagging instructions, and as a beginner-friendly workaround, revert to universal analytics until plugins support GA4.

Add reporting views in Google Analytics to back up data, creating a master view, a test view, and a raw data view, then rename and verify settings.

Learn how to create a filter in Google Analytics to exclude internal traffic by IP address, access the admin area, apply a predefined exclude filter, and improve data accuracy.

Learn to set up goals in Google Analytics to measure conversions, using destination pages like thank you pages, with template or custom goals and verification.

Set up ecommerce tracking in Google Analytics to measure transactions and revenue. Understand the difference between ecommerce and enhanced ecommerce reporting.

Use real time reports to monitor activity on your site or app as it happens, viewing overview, locations, traffic sources, content, events, and conversions.

Explore audience reports in Google Analytics to understand demographics, interests, languages, locations, and device usage. Use age, gender, and new and returning visitor insights to tailor ads and content.

Compare marketing channels with acquisition reports, identify top performers across source/medium and referral traffic, and assess traffic quality with bounce rate, conversions, and revenue insights.

Learn to use the Google Analytics behavior reports to analyze landing pages, all pages, and exit pages, optimize bounce rate, and improve time on page and overall site experience.

Learn how to track the impact of individual marketing campaigns using campaign tagging and UTM parameters via the URL builder, and view results in Google Analytics campaign reports.

Master segments in Google Analytics to compare a subset of your audience, like Japan visitors, against the total data set and reveal insights on age and gender.

Explore how to create and use custom dashboards in google analytics to perform in depth analysis, monitor site performance, and reveal correlations across seo and ppc metrics.

Learn to create a custom best days to post report in Google Analytics, reveal peak hour and weekday traffic and conversion patterns to optimize promotions and content scheduling.

Set up custom alerts in Google Analytics to receive email alerts for traffic spikes or drops, using admin custom alerts and a 30% change versus same day of prior week.

Learn to remove spam traffic from Google Analytics reports by adding a custom filter in the admin section, using campaign source to block spam sites. Remember filters are not retroactive.

Analytics Intelligence uses machine learning to answer plain-English questions and surface insights in analytics, including site speed and referral traffic, acting as your personal analytics assistant.

Learn how to add a user to Google Analytics through admin, set permissions in user management, and toggle privileges from read to edit to fit client or colleague needs.

Enable benchmarking reports in Google Analytics to compare your site against 1,600 industry verticals, analyze channels, locations, and devices, and uncover growth opportunities from mobile underperformance to paid search potential.

Link Google Ads with Google Analytics to enable auto tagging, view post-click data, and build remarketing audiences from Analytics to improve Google Ads campaigns.

Learn how to set up event tracking in Google Analytics to capture user interactions like click-to-call, and implement the tracking code with category, action, and label.

Explore how to use the top six Google Analytics features to analyze reports, apply date ranges and comparisons, add segments, annotations, and drill down with dimensions and metrics.

Learn how Google Analytics uses a tracking code and cookies to collect anonymous data about website visitors, including pages viewed, traffic sources, and sessions, while respecting privacy.