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This course includes:

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Marketing Digital Marketing Google Ads (Adwords)

Google AdWords Copy Hacks

You know you could be making more from your Google AdWords campaigns – but how? That’s what this course is all about…
Rating: 4.3 out of 54.3 (48 ratings)
1,265 students
Created by Ken McGaffin, Ian Howie
Last updated 6/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Quickly boost your profits on Google AdWords and lay the foundations for long-term success
  • Learn to write great ads every time using the 'Google AdWords Copy Formula'
  • Find money-making keywords from multiple sources
  • Learn insider tips and tricks that will help your ads outperform your competition
  • Design different campaigns for different devices - mobile, tablet and desktop
  • Continually improve your ads by knowing what and when to test

Requirements

  • People should have products or services they wish to promote on Google AdWords.

Description

If you’re not making money from your AdWords campaigns, you need to keep reading…

Rather than give you a ton of theory, we decided to take a different approach and cut right to the chase. We’ve broken down the essential AdWords processes into short, easy-to-digest video tutorials – we call them “Profit Hacks” – and you can start using them straight away to skyrocket your profits, no matter what your level of experience.

So what is a “Profit Hack”?

We've worked on thousands of AdWords Campaigns and strategies for hundreds of companies worldwide - from individual entrepreneurs to major corporations. And we've chosen only the low-hanging fruit – the proven tips and tricks that anyone can use whether they’re experienced or a complete novice. Our criteria were that each of our profit hacks had to be:

  • Focused on quickly generating profits - so you see an immediate improvement in your ROI.
  • Simple to implement - anyone can follow our step-by-step instructions (yes, that includes even experienced marketers)
  • Easily repeatable - once you’ve mastered each hack, you can apply them time and again to all your campaigns
  • Lead to cumulative growth – each hack is self-contained so the more you implement, the more your profits will grow.

These “Profit Hacks” are taught by Ian Howie and Ken McGaffin, two respected online marketing professionals. 

Ian Howie has deep knowledge of PPC, Digital Analytics, and Conversion Optimization. He’s been a guest at Google's HQ in Mountain View and has attended super-secret Google partner conferences.

Ken McGaffin has been in digital marketing for 20+ years, helping hundreds of companies build their web presence and tap into new markets. Training is one of his passions—he has created 5-star rated online training for over 12,000 students.

Using a straightforward, no-BS approach, Ian and Ken will show you how to leverage AdWords’ tools and features to maximize every dollar spent. It's like having your own personal PPC consultants by your side, guiding you at each step!

Student feedback

"Excellent and very clear. Love that the lessons are right to the point. Hacks as they say!" - 5 stars, Jane

"Good course, it gives you a lot of useful tips." - 5 stars, Dubravka

"Good discussion about quality score." - 5 stars, Jaspal

"Information about extensions and beyond ad words is worth the price" - Arthur

What’s covered in the course?

The hacks presented by Ian and Ken cover seven modules, and you can follow them in sequence or dip in anywhere to get the individual answer you need right now!

The course will cover:

1. Quality Score Hacks - the highest bid won’t guarantee you a top spot, you’ve got to create ads that have a high quality score in Google’s eyes. Here’s how.

·       Quality Score Hack

·       Relevance Hack

·       Mirror, Mirror, Mirror Hack

2. Keyword Research Hacks - keyword choice is at the heart of all great AdWords campaigns and with these hacks you’ll find the keywords that will really make you money.

·       Keyword Intent Hack

·       Going Wide Hack

·       Uber Suggest Hack

3. Copywriting Hacks - many people aren’t natural copywriters and baulk at finally getting down to write. Not any longer - these hacks make copywriting a breeze for anyone!

·       The AdWords Copy Formula

·       Writing Copy Hack

·       Spying on Your Competitors Hack

·       Countdown Ad Hack

4. Ad Creation & Testing Hacks - AdWords is a multi-faceted tool that few ever come close to mastering. We’ll show you how to control ad rotation, tailor your ads to different devices and schedule your ads so you squeeze maximum profit from every hour of the week.

·       Ad Rotation Hack

·       Devices Hack

·       Scheduling Hack

5. Ad Extension Hacks - so that you can grab more screen real estate at no extra cost.

·       Call Extension Hack

·       Sitelink Extension

·       Callout Extension

·       Structured Snippet Hack

6. Beyond Text Ads Hacks - how to make the most of ‘Shopping Ads’ and ‘Display Ads’ that bring you to the fore in new markets.

·       Shopping Ad Hack

·       Display Ad Hack

The information here is bang up-to-date. Ian is currently Director of Analytics at ROIWorks in San Francisco where he works with a wide range of startups and large corporates. He was previously head of PPC at Conversion Rate Experts, as well as founding his own successful PPC & SEO agency in London when AdWords first emerged as a powerful online marketing tool.

Ian teaches extensively in the USA, working with individual startups and in-house corporate teams. He has teamed up with experienced online tutor, Ken McGaffin to create this intensely practical and inspiring online course.

Stop Throwing Money at Google

Know the real secret to succeeding at AdWords? Spend a little, learn a lot, and use our Profit Hacks to fine-tune your campaigns for extraordinary success. You don’t have to spend $20K a month right out of the gate (or at all).

After we show you its possibilities, we promise: you’ll see AdWords in a whole new way.

Our 100% Satisfaction Guarantee

If you're not thrilled with “AdWords Profit Hacks” for any reason, there is a 30-day guarantee. So don't hesitate - sign up and start applying our profit hacks right away! 


Who this course is for:

  • Businesses who have used Google AdWords but are disappointed with the results.
  • Entrepreneurs who want to learn to plan and implement profitable strategies on AdWords.
  • Agency staff who provide Adwords advice to clients and want to learn insider tips.
  • Any business that sells online and is hungry to know how AdWords can be a significant source of revenue.

Course content

7 sections • 29 lectures • 2h 46m total length

  • Preview05:52
  • Preview01:44

  • Quality Score
    08:55
  • Relevance
    11:08
  • Mirror, Mirror, Mirror
    03:44
  • Quality Score Quiz
    3 questions

  • keyword research introduction
    03:02
  • Preview03:15
  • Preview07:29
  • Going wide
    08:33
  • Going wide walkthrough
    10:13
  • Going deeper with Uber Suggest
    03:09

  • Introduction to Copywriting Hacks
    03:46
  • The AdWords copy formula
    07:55
  • Using the Ad Copy Formula to improve your own ads.
    1 question
  • Copy hacks
    09:19
  • Spying on your competition
    03:47
  • Countdown ads
    04:02

  • Introduction to creating and testing
    03:43
  • Ad rotation
    05:41
  • Devices
    06:31
  • Scheduling
    03:36
  • Creating & Testing Quiz
    3 questions

  • Introduction to ad extensions
    04:19
  • Preview04:10
  • Sitelink extensions
    04:55
  • Sitelink Extension Exercise
    00:22
  • Callout extensions
    06:07
  • Structured snippets
    06:46

  • Introduction to beyond text ads
    04:30
  • Shopping ads
    07:11
  • Display ads
    09:12

Instructors

Ken McGaffin
Best Selling Instructor, Digital Marketing/Online PR Expert
Ken McGaffin
  • 4.1 Instructor Rating
  • 406 Reviews
  • 19,493 Students
  • 5 Courses

I’ve been a consultant in digital marketing and video production for more than 20 years, helping scores of digital companies build their web presence, tap into new markets, and develop “magnetic” content that draws attention from customers, journalists, and bloggers alike.

Training is one of my passions—there’s no greater joy than sharing my knowledge and expertise to help others blaze their own successful paths. I've written and developed training programs for companies in Belfast, London, Boston and New York. 

I've developed digital marketing courses for the University of Westminster, London Business Club and many economic development agencies. I've got a degree in Psychology from Queens University Belfast, Diploma in Marketing from the University of Ulster and have studied Entrepreneurship at Boston College in Massachusetts. 

In recent years, I’ve worked closely with leading experts in creating highly regarded training courses and manuals for online marketers.

I write regularly on the Majestic Blog, and also write a regular column for Search Engine Watch. I've worked with companies such as Majestic, SkilledUp, Buzzstream, Wordtracker and am now Director of PR Services at Citation Labs.


Ian Howie
Google AdWords/ Analytics Consultant, Trainer & Speaker
Ian Howie
  • 4.3 Instructor Rating
  • 48 Reviews
  • 1,265 Students
  • 1 Course

Ian is a Data-Driven marketer with over 18 years worth of experience in Paid Search, Digital Analytics and Online Conversion.

Ian has worked for leading growth agency ROIworks in San Francisco, as well as Conversion Rate Experts, a top UK-based conversion optimization agency, and had a stint heading up Digital Analytics for Fuel, who are part of the Engine Group in London.

Ian got his start in digital advertising when he founded and ran 1UpSearch, an early PPC and SEO agency, until its eventual sale.

Ian has worked for a range of clients including: BMW, Argos, Ministry of Defence, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic and EDF Energy.

Ian has spoken on the subjects of Search Marketing, Digital Analytics and Conversion at events such as Search Marketing Expo (SMX), AdTech, Affiliates4u, and at the Internet Advertising Bureau (IAB).

He has also been a contributor to the Wordtracker Academy since 2008 and had published two Wordtracker books on Google AdWords, including one on advanced bid management strategies.

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