Google AdWords Copy Hacks

The best place for your ads to appear is among the slots at the top of the page. But you can’t guarantee a top spot just by making the highest bid. Your ads must also have a high ‘quality score’ – and that’s influenced by the number of people who click on your ad, and what they do as a result. Here’s how to build your quality score.

When a potential customer does a search on Google, they want to see only ads that are relevant to their search. And if your business shows an irrelevant ad, you irritate the customer and you lose the sale – even worse if they click, you have to pay with no chance of making the sale! The answer is to learn the simple hack of relevance!

To maximize your sales conversions, you must do 3 things – mirror their keywords in your campaigns, mirror their keywords again in your ad copy and then mirror them in your landing pages. In this video, we’ll show you exactly what do by taking you through a real example.

Keywords are the words and phrases that people type into search engines. But you don’t every keyword, find the keywords that closely match your business – and have real potential to boost your profits.

Are your prospects in research mode or are they ready to buy? The keywords they use in the search engine give you great clues to their intent – and allows you to serve exactly the right ad! Serve an ad that matches their intent and your conversion rates will rise!

Many companies just run one large search campaign on AdWords. But that makes it so difficult to get intelligence on what is most profitable. But split your campaign into specific ‘campaign themes’ and you can see exactly what themes are giving you conversions – and which are not!

Google’s Keyword Planner Tool will give you loads of keyword ideas but sorting through a list of many hundreds is going to be a huge waste of your time. However, with this simple trick, Google will do all the hard work for you – but while it’s easy, it’s counter-intuitive! We’ll show you exactly what to do in this easy-to-follow walkthrough.

UberSuggest is a great free tool for going even deeper with your keyword research. Not only will it help you find more AdGroup themes, but it’s also great for finding important negative keywords. Here’s how to use it.

To write profitable ads you’ve first got to understand the rules that Google imposes. And second, you’ve got to be creative within those rules. Ian’s handy ad copy formula makes sure you do both and get perfect results every time.

Most people aren’t natural copywriters and that can be a disadvantage. But you don’t have to write the best line in the world to be successful – just follow the simple advice in this hack.

“You can see an awful lot just by watching” is one of Yogi Berra’s many memorable quotes – and it sure does apply to AdWords. In this module, we’ll show you what you can learn (and steal) from your competitors.

Countdown ads add a sense of urgency to your offers… closes in 2 days …only 3 hours left and so on. The great thing is that AdWords does all the hard work for you. All you have to do is use a simple piece of code to each ad you create, and Google automatically updates the countdown for you. A fantastic feature that few advertisers take advantage of.

Google gives you 4 ways to rotate your ads – but only one of them allows you to control and maximize your profit potential – Ian explains each method here and gives you the secret of the only one you should choose!

There are 3 types of devices – desktop, mobile and tablet – and customers behave differently on each. We’ll show you these differences and we’ll give you a simple process for developing money-making campaigns for each possible device. Here’s what you need to know.

You can monitor the performance of your ads to see which days of the week, and which hours of each day generated the most sales for your business. Use this information to adjust your bids and squeeze the maximum profit from every hour of the week.

A call extension allows you to add a phone number to your ads. This not only allows customers to phone you if it’s appropriate, but it also shows you’re a real business and builds trust in your brand.

How about having ads that easily stand out from your competition? No problem! You can have two sitelink extensions – ‘links’ and ‘descriptions’. Add both and your screen ‘real estate’ grows significantly bigger – and you get more business! Here’s how to set them up.

You can have 3 callout extensions that appear under your ads. Think of them as ‘sales bullet points’, where you can add customer benefits you didn’t have space to mention in your ad proper. We’ll show you a real example and explain exactly how you can do the same for your business.

Sounds complicated but it’s one of the easiest extensions you can do. Think of them as structures lists of your products. Again, we’ll give you an example and tell you what you need to do. Easy peasy!

Shopping ads appear in search results as a bank of ads with pictures, prices and even star reviews. These images attract attention and have on average a 22% higher click through rate than regular text ads. But they need some careful attention to turn a profit. We’ll show you how.

Display ads can be strong visual signals of your brand. Yet many businesses struggle with the display network – and the Google interface offers little help. In this video, we’ll get you comfortable with another profitable opportunity in AdWords.