Google Ads/AdWords Consultation - Learn From Former Googler

Explore the google ads crash course to build comfort with the basics, then proceed to start a consultation if you're ready, guided by a former Googler.

Explore what Google Ads is, including the search network, display network, YouTube ads, text and shopping ads, impressions, and the pay-per-click model with CPC and CPV.

Explore how search ads work: from search terms and keywords to bids, CPC, CTR, quality score, ad rank, and the auction that governs visibility.

Learn to structure search campaigns with dedicated campaigns per product, targeted ad groups, and thematically aligned keywords and ads to improve quality scores and conversions.

Understand what a conversion is in Google Ads and how to track it with conversion tracking after a click. Measure conversion rate and cost per conversion to optimize campaigns.

Learn how to measure your Google Ads return, determine break-even ad spend, define conversions in your funnel, and translate returns into goal cost per conversion for sustainable results.

Compute your break-even ad spend by comparing revenue per average customer to costs other than ad spend, including fixed and variable costs. Chris's courses and Sad Bugs illustrate the method.

Estimate your break-even ad spend using break-even equation revenue divided by cost plus break-even ad spend equals one, considering average customer value and variable and fixed costs for Google ads.

Map your customer acquisition funnel and select the optimal conversion step, online purchases or earlier actions like form submissions or phone calls, based on your breakeven ad spend.

Map your customer acquisition funnel and decide which step to track as a conversion, prioritizing an online action in the same site session after a Google ad click.

Learn to translate your break-even ad spend into a goal CPA by estimating step-by-step conversion rates, setting up conversion tracking, and applying cost per conversion to optimize Google Ads.

Translate break-even outspend into your goal CPA by estimating funnel-step conversion rates. Use a 100-customer example to calculate step-to-step conversion and apply it to the break-even equation for CPA.

Set up website conversions in Google Ads, choose conversion actions, and configure values while deciding between tag installation, Google Tag Manager, or emailing the tag to a webmaster.

Learn to set up phone call conversion tracking in Google Ads using call extensions, call-only campaigns, and Google forwarding numbers (GPHIN), measuring call duration and area code.

Explore extra topics in conversion tracking, including applying tags, viewing conversions columns, and evaluating cost per conversion and conversion rate to optimize ad spend.

Determine sustainable growth by identifying your breakeven ad spend and which conversions to track, then set up conversion tracking to measure return and establish a baseline CPA.

Define your goal and CPA, set up or plan conversion tracking, and build highly structured search campaigns to improve returns with optimized settings, bids, and ad extensions.

Discover how to build high performing search campaigns for small businesses and use the search terms report to ensure relevance, avoiding broad match waste and display network or YouTube spend.

Learn to build high performing search campaigns by creating a unique campaign per course, organizing ad groups by theme, and crafting keyword lists and ads around each theme.

Learn how to build high performing search campaigns by using keyword match types: broad, broad match modifier, phrase, and exact to control triggers and optimize spend.

Draft a Word document with precise campaign structures and ad groups and keyword lists. Decide campaign vs ad group boundaries and apply match types for easy Google Ads setup.

Create high-performing search ads by aligning each ad with its ad group theme, using a final url, and crafting three headlines with two descriptions and ad extensions.

Create ads for your ad groups, respect character counts, and test at least two ads per group with varied calls to action, headlines, and descriptions to optimize search campaigns.

Plan campaign structure with thoughtful ad group themes and varied keyword match types, and create multiple ads per group with calls to action to boost your return with Google Ads.

Discover how small businesses waste money on Google Ads through broad keywords and irrelevant terms, then optimize with search campaigns, negative keywords, and avoid spending on display or YouTube.

Discover how to configure campaign settings for new or existing google ads campaigns, choosing goals, campaign type, location, language, budget, and when to use website visits or call‑only strategies.

Explore bid strategies for search campaigns, including manual cost-per-click (cpc), enhanced cost-per-click (ecpc), and target CPA, and learn when to apply based on conversion data; 10 conversions in 30 days.

Explore ad extensions—site links, call outs, and call extensions—and learn how they affect ad rank, clicks, and driving phone calls with Google forwarding numbers and call reporting.

Develop search campaigns by mastering campaign structure, keyword match types, and ad creation. Focus on blocks: settings, bid strategies, ad extensions to improve conversion rates and returns for small businesses.

Discover quick answers in Google Ads by using tooltips, the help window, and Google's support articles, then contact Google support or your account strategist to improve your ad return.

complete your google ads consultation and gain confidence in optimizing google ads for small businesses, while using the q&a tool to share feedback and seek support.