Google Ads/AdWords Consultation - Learn From Former Googler
What you'll learn
- How to sustainably grow your business with Google Ads
- How to have much more confidence when it comes to using Google Ads
- How to understand what return you need to achieve to sustainably grow your business
- How to accurately measure your Google Ads return with Conversion Tracking
- How to improve your Google Ads returns by learning how to build high performing Search Campaigns and how to avoid the most common ways small businesses waste money on Google Ads
- How to leverage Google's resources to help you get the most out of Google Ads
- Access to the internet
- A Google Ads account
- NO PREVIOUS GOOGLE ADS EXPERIENCE REQUIRED
Welcome to your Google Ads consultation!
My name is Trevor Geller and I'm a former Google and Udemy employee that's consulted hundreds of small businesses on how to get the most out of Google Ads. I've also managed millions of dollars in ad spend myself during my time on Udemy's marketing team.
This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy's top instructors, Chris Haroun. He's helped make sure it's as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.
This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it's built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.
This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you'll walk away feeling much more confident in growing your business with Google Ads.
Who this course is for:
- Small business owners struggling to get the most out of Google Ads
- Someone who needs to understand the essentials of Google Ads, but doesn't have the time nor the desire to become a full-time Google Ads expert
- Someone brand new to Google Ads who wants to understand how to grow their business sustainably
Hi, my name is Trevor Geller, and I'm a former Google and Udemy employee that's passionate about helping small businesses succeed with Google Ads.
I spent two years at Google working with businesses using Google Ads, formerly known as AdWords. In my first year, I consulted over 600 small businesses. Most of them were spending anywhere between $1,000 to $10,000 per month on Google Ads. The companies I worked with ranged from small ecommerce sites to brick and mortar storefronts. Along the way I worked with plumbers, lawyers, doctors, mechanics, and countless other sole proprietors trying to manage their entire business while also struggling with the complexities of Google Ads.
In my second year, I started working with larger businesses, one of which was Udemy. After spending a year as Udemy’s Google Ads account strategist, they asked me if I wanted to join them full-time.
I spent three years working at Udemy. During this time, I managed millions of dollars of digital advertising spend for them across Google Search, YouTube, and Facebook. I also held other roles including marketing strategy and product marketing.
I left Udemy at the end of August 2018 and spent 15 months traveling around the world with my partner, Denise. Highlights include: bicycle touring 4,000 miles around the Mediterranean, scuba diving in 6 different countries across 3 continents, and hiking in the Himalayas for a month. During our travels we were able to work on personal projects (including this course) and spent time doing digital marketing consulting for small businesses.
We recently got engaged and moved back to the Bay Area full-time. In February 2020, I joined Decathlon USA to help them grow their presence in the US, particularly the e-commerce channel.
Please join me for my weekly Office Hours Q&A (includes Zoom) on my YouTube channel every Thursday from 8am until 10am Pacific time. Here is my bio thanks:
Chris Haroun is the CEO and Founder of the 300+ hour online Haroun MBA Degree Program®. He has sold more than 1,500,000 of his online business & self improvement courses in 12 languages in 196 countries and his courses have been profiled in Business Insider, NBC, Inc, Forbes, CNN, Entrepreneur & on other business news websites. Chris is the author of the #1 best selling online business course called "An Entire MBA in 1 Course®” & many other courses.
He’s the author of the book "101 Crucial Lessons They Don't Teach You in Business School®," which Business Insider wrote is "the most popular book of 2016." Forbes called this book "1 of 6 books that all entrepreneurs must read right now."
He is the founder & CEO of Haroun Education Ventures, an award winning business school professor, MBA graduate from Columbia University & former Goldman Sachs employee. He has raised/managed over $1bn in his career.
He also has work experience at hedge fund giant Citadel, consulting firm Accenture & several firms that he has started, including an investment firm that had a venture capital investment in Facebook several years before the Facebook IPO.
He is a frequent guest lecturer at several Bay Area MBA schools including Berkeley & Stanford. He also has an undergraduate degree with a major in Management Information Systems & International Business from McGill University where he is a McGill University Dobson Fellow (awarded for his work mentoring students with start up business models).
He has founded several companies & served on the boards of several Bay Area companies & charities, including The LEMO Foundation & Providing Opportunities for Women. His #1 charitable focus is currently building schools in Rwanda and other countries, as well as continuing to provide many scholarships to students all over the world.
According to Business Insider "Haroun is one of the highest rated professors on Udemy, so you can expect to be in good hands through the course of your education."
He is passionate about education as he believes that all problems can be solved via education. Chris lives in Hillsborough, California with his wife Christine and his 3 sons Andrew, Matthew and Dylan.
Chris lives by this quote: “Don’t expect to accomplish your dreams in life unless you help others accomplish theirs first.”