
Explore the google ads crash course to build comfort with the basics, then proceed to start a consultation if you're ready, guided by a former Googler.
Define your goal and CPA, set up or plan conversion tracking, and build highly structured search campaigns to improve returns with optimized settings, bids, and ad extensions.
Welcome to your Google Ads consultation!
My name is Trevor Geller and I'm a former Google and Udemy employee that's consulted hundreds of small businesses on how to get the most out of Google Ads. I've also managed millions of dollars in ad spend myself during my time on Udemy's marketing team.
This consultation is the product of countless hours spent talking to small businesses and understanding what they struggled with when it came to Google Ads. It was also built in partnership with one of Udemy's top instructors, Chris Haroun. He's helped make sure it's as valuable as possible for your small business. Also, a big thank you to my girlfriend, Denise Rivas, who helped film, edit, and create the beautiful slides for the consultation.
This consultation is not designed for someone looking to become a full-time Google Ads expert. Instead, it's built for the vast majority of Google Ads users who wear a million hats at their business and just need to understand the essentials to growing their business sustainably with Google Ads.
This consultation will teach you how to properly measure your Google Ads return and how to improve that return. By the end of it, I promise you'll walk away feeling much more confident in growing your business with Google Ads.